Burton Snowboards Audience in Germany
Burton Snowboards has an estimated audience of 423,589 people in Germany. 42.7% are female, 57.3% are male, average age 34.3. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Deutscher Skiverband, FIS Cross-Country World Cup, Bicycle touring, Cross-country cycling, CAPiTA SNOWBOARDING.
The average Burton Snowboards fan in Germany is 34.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Deutscher Skiverband, FIS Cross-Country World Cup, Bicycle touring, with strongest over-indexing on Deutscher Skiverband (28.55× the country average). Demographically, the Burton Snowboards audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Ski / snowboard
Demographics of Burton Snowboards fans
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 34.3 |
| Estimated audience size | 423,589 |
Audience persona
The typical Burton Snowboards fan in Germany is more male, around 34.3 years old, with strong Sustainability tendencies and a notable affinity for Deutscher Skiverband.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 131,469 | 1.93× |
| Baden-Württemberg | 89,206 | 1.54× |
| Nordrhein-Westfalen | 79,317 | 0.86× |
| Hessen | 46,198 | 1.43× |
| Niedersachsen | 28,523 | 0.69× |
| Sachsen | 26,322 | 1.27× |
| Rheinland-Pfalz | 21,656 | 1.02× |
| Berlin | 21,449 | 1.13× |
| Brandenburg | 12,194 | 0.93× |
| Schleswig-Holstein | 10,607 | 0.7× |
| Thüringen | 9,323 | 0.86× |
| Hamburg | 9,154 | 0.96× |
| Sachsen-Anhalt | 6,720 | 0.61× |
| Saarland | 4,886 | 0.94× |
| Mecklenburg-Vorpommern | 4,790 | 0.59× |
| Bremen | 1,942 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deutscher Skiverband | 28.55× | Sports |
| FIS Cross-Country World Cup | 82.86× | Sports |
| Bicycle touring | 8.48× | Sports |
| Cross-country cycling | 9.61× | Sports |
| CAPiTA SNOWBOARDING | 68.66× | Sports |
| Val-d'Isère | 58.75× | Travel & Leisure |
| Enduro (mountain biking) | 11.29× | Sports |
| Mountain bike racing | 9.28× | Sports |
| Cycling team | 9.98× | Sports |
| Road cycling | 9.51× | Sports |
| Rock-climbing equipment | 21.86× | |
| Hiking boot | 6.36× | Fashion & Accessoires |
| Road bicycle | 7.68× | Sports |
| Sports | 1.91× | Sports |
| Backcountry skiing | 5.51× | Sports |
| Fitness and figure competition | 4.86× | Sports |
| Outdoor recreation | 1.85× | Sports |
| Snowboard | 4.12× | Sports |
| Blue tomato | 13.42× | Sports |
| Off-road racing | 7.7× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.89 |
| Risk Appetite | THRILL | 1.79 |
| Early Adopter Mentality | POWER | 1.61 |
| Travelling | THRILL | 1.6 |
| Sports Activity | POWER | 1.5 |
| Career Orientation | POWER | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.7% |
| Germany | 11.1% |
| Canada | 9.3% |
See Burton Snowboards audiences in other countries
More Ski / snowboard audiences in Germany
- Lindsey Vonn (5,294,973)
- Felix Neureuther (1,819,485)
- FIS Alpine Ski World Cup (1,629,874)
- Mikaela Shiffrin (1,186,156)
- Maria Höfl-Riesch (762,883)
Frequently asked questions
How many fans does Burton Snowboards have in Germany?
Burton Snowboards has an estimated audience of 423,589 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Burton Snowboards fans?
42.7% of Burton Snowboards fans are female, 57.3% are male, with an average age of 34.3 years.
Which brands do Burton Snowboards fans like most?
Burton Snowboards fans show strongest brand affinity for Deutscher Skiverband (28.55×), FIS Cross-Country World Cup (82.86×), and Bicycle touring (8.48×) over the country average.
Where do Burton Snowboards fans live in Germany?
Burton Snowboards fans in Germany are most concentrated in Bayern (reach 131,469), Baden-Württemberg (reach 89,206), and Nordrhein-Westfalen (reach 79,317). These three regions account for the largest share of the active audience.
What other brands do Burton Snowboards fans also like?
Beyond Burton Snowboards itself, the audience over-indexes on FIS Cross-Country World Cup (82.86×), Bicycle touring (8.48×), Cross-country cycling (9.61×), and CAPiTA SNOWBOARDING (68.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Burton Snowboards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.