Rascasse Audience Intelligence

Backcountry skiing Audience in Germany

A data profile of the people who buy, follow and care about Backcountry skiing in Germany — modelled from more than twelve digital signal sources. Backcountry skiing has an estimated audience of 3,879,297 people in Germany.

#30among Sport in Germany#950among Topic in Germany#124in Sports

The average Backcountry skiing fan in Germany is 35.3 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Red Bull Records, Ski resort, LPGA, with strongest over-indexing on Red Bull Records (21.95× the country average).

Demographically, the Backcountry skiing audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Backcountry skiing fan in Germany is balanced, around 35.3 years old, with strong Risk Appetite tendencies and a notable affinity for Red Bull Records.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Backcountry skiing profile in Germany.

Audience size
3.9M
in Germany
Gender
48.6%♀
51.4% male
Age
35.3
average years
Country rank
#1535
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Backcountry skiing fans

48.6% are female, 51.4% are male, average age 35.3.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Backcountry skiing audience in Germany
MetricValue
Female48.6%
Male51.4%
Average age35.3
Estimated audience size3,879,297
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Backcountry skiing audience in Germany
Age bracketShare%
16-1930%
20-2919%
30-3919%
40-4919%
50+12%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Backcountry skiing audience comes from Germany.

Worldwide audience distribution share by country for Backcountry skiing
CountryShare
United States28.0%
Japan10.8%
Germany8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Backcountry skiing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Backcountry skiing fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~300K1.43×
02Bayern~900K1.37×
03Thüringen~100K1.14×
04Bremen~30K1.05×
05Baden-Württemberg~500K0.99×
06Mecklenburg-Vorpommern~70K0.99×
07Saarland~50K0.99×
08Brandenburg~100K0.98×
09Sachsen-Anhalt~100K0.98×
10Berlin~200K0.97×
11Hessen~300K0.95×
12Schleswig-Holstein~100K0.95×
13Hamburg~80K0.95×
14Rheinland-Pfalz~200K0.92×
15Niedersachsen~300K0.87×
16Nordrhein-Westfalen~600K0.74×
Fig. 06

Affinity by region

Affinity by region — Backcountry skiing, Germany
0.74×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Backcountry skiing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Backcountry skiing audience
#·InterestCategoryAffinity×
01LPGASports24.80×
02Red Bull RecordsMusic & Radio21.95×
03Vuelta a EspañaSports11.54×
04FIS Alpine Ski World CupSports10.42×
05Ski touringSports10.05×
06BoulderingSports9.19×
07Travel BloggerTravel & Leisure7.38×
08Cross-country skiingSports7.24×
09Las VegasTravel & Leisure7.23×
10Sunday BrunchKids & Family7.22×
11Ski resortTravel & Leisure6.68×
12Cultural heritagePolitics & Society6.00×
13Ski mountaineeringSports5.96×
14Hiking bootFashion & Accessoires5.54×
15Alpine skiingSports4.28×
16Tour de FranceSports4.09×
17OutdoorsTravel & Leisure3.96×
18Extreme sportSports3.84×
19HugendubelShopping3.15×
20RyanairTravel & Leisure2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Backcountry skiing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Backcountry skiing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.24×
TravellingTHRILL2.07×
Quality AwarenessPREMIUM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Backcountry skiing audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.75×
Need for SecurityCONSERVATISM0.78×
IndulgenceJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Backcountry skiing have in Germany?

Backcountry skiing has an estimated audience of 3,879,297 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Backcountry skiing fans?

48.6% of Backcountry skiing fans are female, 51.4% are male, with an average age of 35.3 years.

03

Which brands do Backcountry skiing fans like most?

Backcountry skiing fans show strongest brand affinity for Red Bull Records (21.95×), Ski resort (6.68×), and LPGA (24.8×) over the country average.

04

Where do Backcountry skiing fans live in Germany?

Backcountry skiing fans in Germany are most concentrated in Bayern (reach ~900K), Nordrhein-Westfalen (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Backcountry skiing fans also like?

Beyond Backcountry skiing itself, the audience over-indexes on Ski resort (6.68×), LPGA (24.8×), Ski touring (10.05×), and FIS Alpine Ski World Cup (10.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Backcountry skiing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Backcountry skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →