Backcountry skiing Audience in Germany
Backcountry skiing has an estimated audience of 3,879,297 people in Germany. 48.6% are female, 51.4% are male, average age 35.3. Top brand affinities: Goes, Progressive rock, Gil Ofarim, Caprivi Strip, Home construction.
Top brand affinities include Goes, Progressive rock, Gil Ofarim, with strongest over-indexing on Goes (4.51× the country average). Demographically, the Backcountry skiing audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Sports Activity, Travelling.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Backcountry skiing fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 35.3 |
| Estimated audience size | 3,879,297 |
Audience persona
The typical Backcountry skiing fan in Germany is balanced, around 35.3 years old, with strong Sports Activity tendencies and a notable affinity for Goes.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 4.51× | Travel & Leisure |
| Progressive rock | 3.5× | Music & Radio |
| Gil Ofarim | 2.18× | Music & Radio |
| Caprivi Strip | 16.39× | |
| Home construction | 1.53× | Home & Garden |
| Artistic inspiration | 1.87× | Arts & Culture |
| 12 Monkeys (TV series) | 7.44× | Movies & TV |
| Natural rubber | 2.67× | Cars & Mobility |
| Building insulation | 4.23× | Home & Garden |
| Buddy – The Buddy Holly Story | 4.6× | Music & Radio |
| Nurse education | 2.36× | Kids & Family |
| JDSU | 2.87× | Business & Career |
| Haworth | 12.43× | Home & Garden |
| Alaska | 2.84× | Travel & Leisure |
| Icon (magazine) | 1.92× | Arts & Culture |
| Google Home | 4.34× | Technology & Electronics |
| Google Analytics | 1.87× | Internet & Social Media |
| Fantasy Earth: Zero | 4.24× | Games |
| N'Golo Kanté | 3.52× | Sports |
| Tuscany | 3.02× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.88 |
| Travelling | THRILL | 1.87 |
| Sustainability | BALANCE | 1.81 |
| Risk Appetite | THRILL | 1.81 |
| Urban Lifestyle | OPEN | 1.71 |
| Luxury Orientation | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 10.8% |
| Germany | 8.2% |
See Backcountry skiing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Backcountry skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.