Backcountry skiing Audience in Germany
Backcountry skiing has an estimated audience of 3,879,297 people in Germany. 48.6% are female, 51.4% are male, average age 35.3. Top brand affinities: FIS Alpine Ski World Cup, Ski resort, Alpine skiing, LPGA, Mountain biking.
Top brand affinities include FIS Alpine Ski World Cup, Ski resort, Alpine skiing, with strongest over-indexing on FIS Alpine Ski World Cup (16.39× the country average). Demographically, the Backcountry skiing audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Sports Activity, Travelling.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Backcountry skiing fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 35.3 |
| Estimated audience size | 3,879,297 |
Audience persona
The typical Backcountry skiing fan in Germany is balanced, around 35.3 years old, with strong Sports Activity tendencies and a notable affinity for FIS Alpine Ski World Cup.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIS Alpine Ski World Cup | 16.39× | Sports |
| Ski resort | 7.31× | Travel & Leisure |
| Alpine skiing | 6.12× | Sports |
| LPGA | 25.28× | Sports |
| Mountain biking | 6.79× | Sports |
| Red Bull Records | 14.54× | Music & Radio |
| Ski touring | 8.77× | Sports |
| Livemusic | 4.14× | Music & Radio |
| Outdoors | 4.67× | Travel & Leisure |
| Tour de France | 6.28× | Sports |
| Lindsey Vonn | 4.36× | Sports |
| Ryanair | 2.67× | Travel & Leisure |
| Casino | 5.74× | Games |
| Travel Blogger | 6.72× | Travel & Leisure |
| Mountaineering | 5.89× | Sports |
| Do it yourself (DIY) | 2.09× | Home & Garden |
| TopGolf | 12.43× | Sports |
| Car wash | 4.89× | Cars & Mobility |
| Property finder | 3.47× | Home & Garden |
| IHF World Men's Handball Championship | 3.11× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.88 |
| Travelling | THRILL | 1.87 |
| Sustainability | BALANCE | 1.81 |
| Risk Appetite | THRILL | 1.81 |
| Urban Lifestyle | OPEN | 1.71 |
| Luxury Orientation | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 10.8% |
| Germany | 8.2% |
See Backcountry skiing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Backcountry skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.