A data profile of the people who buy, follow and care about Mountain bike racing in Germany — modelled from more than twelve digital signal sources. Mountain bike racing has an estimated audience of 2,259,404 people in Germany.
The average Mountain bike racing fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tour de France, Vuelta a España, Motorcycle helmet, with strongest over-indexing on Tour de France (10.18× the country average).
Demographically, the Mountain bike racing audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mountain bike racing fan in Germany is more male, around 37.2 years old, with strong Risk Appetite tendencies and a notable affinity for Tour de France.
The key figures that characterise the Mountain bike racing profile in Germany.
43.1% are female, 56.9% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 37.2 |
| Estimated audience size | 2,259,404 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Mountain bike racing audience comes from Germany.
| Country | Share |
|---|---|
| United States | 14.8% |
| Germany | 8.4% |
| Italy | 7.5% |
Where the Mountain bike racing audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~30K | 1.40× | |
| 02 | Saarland | ~40K | 1.28× | |
| 03 | Mecklenburg-Vorpommern | ~50K | 1.06× | |
| 04 | Thüringen | ~60K | 1.04× | |
| 05 | Sachsen-Anhalt | ~60K | 1.03× | |
| 06 | Brandenburg | ~70K | 0.96× | |
| 07 | Sachsen | ~100K | 0.95× | |
| 08 | Hamburg | ~50K | 0.93× | |
| 09 | Bayern | ~300K | 0.92× | |
| 10 | Rheinland-Pfalz | ~100K | 0.91× | |
| 11 | Schleswig-Holstein | ~70K | 0.91× | |
| 12 | Baden-Württemberg | ~300K | 0.90× | |
| 13 | Berlin | ~90K | 0.87× | |
| 14 | Hessen | ~100K | 0.81× | |
| 15 | Niedersachsen | ~200K | 0.80× | |
| 16 | Nordrhein-Westfalen | ~300K | 0.70× |
The strongest cross-interests of the Mountain bike racing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vuelta a España | Sports | 18.69× | ||
| 02 | Tour de France | Sports | 10.18× | ||
| 03 | Motorcycle helmet | Cars & Mobility | 8.80× | ||
| 04 | Shimano | Cars & Mobility | 8.75× | ||
| 05 | Kawasaki | Cars & Mobility | 7.46× | ||
| 06 | Sustainable transport | Cars & Mobility | 6.53× | ||
| 07 | Motorcycle accessories | Cars & Mobility | 4.91× | ||
| 08 | Electric motorcycles and scooters | Cars & Mobility | 4.88× | ||
| 09 | Motocross | Sports | 4.84× | ||
| 10 | Extreme sport | Sports | 4.80× | ||
| 11 | Carcare | Cars & Mobility | 4.09× | ||
| 12 | Custom motorcycle | Cars & Mobility | 3.98× | ||
| 13 | Automobile repair shop | Cars & Mobility | 3.62× | ||
| 14 | Electric bicycle | Cars & Mobility | 3.54× | ||
| 15 | Bicycle touring | Sports | 3.46× | ||
| 16 | Robert Redford | Movies & TV | 3.44× | ||
| 17 | Ski resort | Travel & Leisure | 3.18× | ||
| 18 | Alpine skiing | Sports | 3.07× | ||
| 19 | Hatchback | Cars & Mobility | 2.98× | ||
| 20 | Formula One | Sports | 2.45× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.29× | |
| Quality Awareness | PREMIUM | 2.03× | |
| Sports Activity | POWER | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| Family Orientation | CONSERVATISM | 0.91× | |
| Convenience Orientation | PREMIUM | 0.91× |
Mountain bike racing has an estimated audience of 2,259,404 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
43.1% of Mountain bike racing fans are female, 56.9% are male, with an average age of 37.2 years.
Mountain bike racing fans show strongest brand affinity for Tour de France (10.18×), Vuelta a España (18.69×), and Motorcycle helmet (8.8×) over the country average.
Mountain bike racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Mountain bike racing itself, the audience over-indexes on Vuelta a España (18.69×), Motorcycle helmet (8.8×), Shimano (8.75×), and Extreme sport (4.8×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Mountain bike racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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