Rascasse Audience Intelligence

Mountain bike racing Audience in United States

A data profile of the people who buy, follow and care about Mountain bike racing in United States — modelled from more than twelve digital signal sources. Mountain bike racing has an estimated audience of 3,955,106 people in United States.

#4348among Topic in United States#709in Sports

The average Mountain bike racing fan in United States is 36.6 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Texas, Pennsylvania.

Top brand affinities include Extreme sport, Bicycle helmet, Planet Fitness, with strongest over-indexing on Extreme sport (9.09× the country average).

Demographically, the Mountain bike racing audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mountain bike racing fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Extreme sport.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mountain bike racing profile in United States.

Audience size
4M
in United States
Gender
28.3%♀
71.7% male
Age
36.6
average years
Country rank
#8118
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mountain bike racing fans

28.3% are female, 71.7% are male, average age 36.6.

Fig. 02

Gender split

28.3%
Female
71.7%
Male
Demographic split for Mountain bike racing audience in United States
MetricValue
Female28.3%
Male71.7%
Average age36.6
Estimated audience size3,955,106
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Mountain bike racing audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Mountain bike racing audience comes from United States.

Worldwide audience distribution share by country for Mountain bike racing
CountryShare
United States14.8%
Germany8.4%
Italy7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mountain bike racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Mountain bike racing fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K2.87×
02Oklahoma~100K2.52×
03Missouri~100K2.10×
04West Virginia~40K2.08×
05New Hampshire~30K1.80×
06Idaho~40K1.78×
07Pennsylvania~200K1.70×
08Connecticut~60K1.63×
09Kentucky~80K1.57×
10New York~300K1.54×
11Indiana~100K1.47×
12Virginia~100K1.45×
13Wisconsin~80K1.38×
14Ohio~200K1.37×
15Alabama~70K1.18×
16New Jersey~100K1.13×
17Tennessee~90K1.13×
18Wyoming~6K1.10×
19Michigan~100K0.98×
20South Dakota~9K0.94×
21North Dakota~7K0.90×
22Rhode Island~10K0.88×
23South Carolina~50K0.85×
24Arkansas~30K0.85×
25Maine~10K0.85×
26Montana~9K0.85×
27Alaska~7K0.85×
28Texas~300K0.84×
29Illinois~100K0.84×
30Maryland~60K0.83×
31Nebraska~20K0.82×
32Minnesota~50K0.80×
33Louisiana~40K0.80×
34Kansas~20K0.77×
35Massachusetts~60K0.76×
36Washington, District of Columbia~9K0.76×
37Delaware~8K0.76×
38Iowa~20K0.74×
39Washington~60K0.73×
40New Mexico~10K0.73×
41Hawaii~10K0.72×
42Colorado~40K0.71×
43North Carolina~80K0.68×
44Oregon~30K0.68×
45Georgia~80K0.67×
46Mississippi~20K0.65×
47Arizona~50K0.59×
48Nevada~20K0.59×
49California~200K0.45×
50Florida~100K0.42×
Fig. 06

Affinity by region

Affinity by region — Mountain bike racing, United States
0.42×1.00×2.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mountain bike racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mountain bike racing audience
#·InterestCategoryAffinity×
01Peter SaganSports54.90×
02Bicycle helmetCars & Mobility27.26×
03Dakar RallySports15.30×
04SupermotoCars & Mobility12.45×
05ShimanoCars & Mobility11.87×
06Winter Olympic GamesSports9.28×
07Extreme sportSports9.09×
08Sustainable transportCars & Mobility8.99×
09Cruiser (motorcycle)Cars & Mobility7.09×
10CarcareCars & Mobility7.00×
11Touring motorcycleCars & Mobility6.59×
12Antique carCars & Mobility6.19×
13Motorcycle helmetCars & Mobility5.88×
14Motorcycle accessoriesCars & Mobility5.73×
15Auto showCars & Mobility5.63×
16Custom motorcycleCars & Mobility5.25×
17Alpine skiingSports4.58×
18CyclingSports3.57×
19Planet FitnessSports3.39×
20BicycleCars & Mobility3.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mountain bike racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mountain bike racing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.70×
Risk AppetiteTHRILL3.38×
Sports ActivityPOWER1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mountain bike racing audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
SpiritualityBALANCE0.77×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mountain bike racing have in United States?

Mountain bike racing has an estimated audience of 3,955,106 people in United States, concentrated in New York and Texas.

02

What is the gender split and age of Mountain bike racing fans?

28.3% of Mountain bike racing fans are female, 71.7% are male, with an average age of 36.6 years.

03

Which brands do Mountain bike racing fans like most?

Mountain bike racing fans show strongest brand affinity for Extreme sport (9.09×), Bicycle helmet (27.26×), and Planet Fitness (3.39×) over the country average.

04

Where do Mountain bike racing fans live in United States?

Mountain bike racing fans in United States are most concentrated in New York (reach ~300K), Texas (reach ~300K), and Pennsylvania (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mountain bike racing fans also like?

Beyond Mountain bike racing itself, the audience over-indexes on Bicycle helmet (27.26×), Planet Fitness (3.39×), Sustainable transport (8.99×), and Winter Olympic Games (9.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mountain bike racing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain bike racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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