Mountain bike racing Audience in United States

Mountain bike racing logo

Mountain bike racing has an estimated audience of 3,955,106 people in United States. 28.3% are female, 71.7% are male, average age 36.6. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Dog breed, Product design, Bank account, Natural rubber.

The average Mountain bike racing fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Dog breed, Product design, with strongest over-indexing on Urban Outfitters (2.98× the country average). Demographically, the Mountain bike racing audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Mountain bike racing fans

Demographic split for Mountain bike racing audience in United States
MetricValue
Female28.3%
Male71.7%
Average age36.6
Estimated audience size3,955,106

Audience persona

The typical Mountain bike racing fan in United States is more male, around 36.6 years old, with strong Sports Activity tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Mountain bike racing in United States
RegionReachAffinity
California302,2610.69×
Texas257,7890.76×
New York249,8371.13×
Virginia196,6192.04×
Florida176,8450.66×
Pennsylvania148,6351.12×
Ohio121,9211×
Georgia106,2470.87×
Illinois93,3520.71×
New Jersey93,1910.93×
Missouri92,2461.45×
Utah86,4482.44×
North Carolina86,2490.72×
Tennessee83,5141.05×
Massachusetts82,0891.05×
Michigan81,8340.79×
Washington80,5281.01×
Oklahoma74,4131.69×
South Carolina73,7031.24×
Maryland66,1880.97×
Kentucky63,1711.27×
Indiana62,3360.86×
Colorado62,1951×
Wisconsin62,1921.05×
Arizona52,8460.65×
Connecticut51,3111.29×
West Virginia47,4992.58×
Minnesota45,3510.8×
Oregon42,6310.94×
Alabama37,8790.69×
Louisiana31,9730.63×
Arkansas29,0420.89×
Iowa22,7180.7×
Idaho22,4301.13×
Kansas21,4380.69×
Nevada19,0000.5×
New Hampshire18,2341.17×
Nebraska16,1130.81×
Maine14,1631×
New Mexico13,8630.7×
Rhode Island13,3131.06×
Mississippi13,0760.4×
Montana12,2081.11×
North Dakota10,3791.28×
South Dakota8,8060.96×
Vermont7,6031.09×
Washington, District of Columbia7,2200.61×
Hawaii6,6660.39×
Wyoming6,5491.12×
Alaska6,4640.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mountain bike racing audience
BrandAffinityCategory
Urban Outfitters2.98×Shopping
Dog breed1.59×Pets & Animals
Product design2.53×Business & Career
Bank account3.04×Business & Career
Natural rubber2.43×Cars & Mobility
Combat sport1.83×Sports
Historic site4.87×Arts & Culture
Home construction1.63×Home & Garden
JDSU3.3×Business & Career
A Streetcar Named Desire (1951 film)11.98×Movies & TV
Vocal harmony4.69×Music & Radio
N1 road (South Africa)4.12×Travel & Leisure
Collectable1.55×Kids & Family
Nebraska Cornhuskers football3.19×Sports
Staycation2.47×Home & Garden
Acoustic music3.43×Music & Radio
Home staging3.65×Home & Garden
Nasal cavity5.42×Health
Jesse Plemons2.24×Movies & TV
Notre Dame Fighting Irish football3.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mountain bike racing audience
TraitClusterScore
Sports ActivityPOWER2.26
Risk AppetiteTHRILL2.19
SustainabilityBALANCE2.15
Luxury OrientationPREMIUM2.04
Design AffinityPREMIUM1.84
Early Adopter MentalityPOWER1.79

Worldwide distribution

Worldwide audience distribution share by country for Mountain bike racing
CountryShare
United States14.8%
Germany8.4%
Italy7.5%

See Mountain bike racing audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Mountain bike racing have in United States?

Mountain bike racing has an estimated audience of 3,955,106 people in United States, concentrated in California and Texas.

What is the gender split and age of Mountain bike racing fans?

28.3% of Mountain bike racing fans are female, 71.7% are male, with an average age of 36.6 years.

Which brands do Mountain bike racing fans like most?

Mountain bike racing fans show strongest brand affinity for Urban Outfitters (2.98×), Dog breed (1.59×), and Product design (2.53×) over the country average.

Where do Mountain bike racing fans live in United States?

Mountain bike racing fans in United States are most concentrated in California (reach 302,261), Texas (reach 257,789), and New York (reach 249,837). These three regions account for the largest share of the active audience.

What other brands do Mountain bike racing fans also like?

Beyond Mountain bike racing itself, the audience over-indexes on Dog breed (1.59×), Product design (2.53×), Bank account (3.04×), and Natural rubber (2.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain bike racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.