Bicycle helmet Audience in United States

Bicycle helmet logo

Bicycle helmet has an estimated audience of 2,405,847 people in United States. 21.7% are female, 78.3% are male, average age 40.5. Top regions: California, Texas, New York. Top brand affinities: Cycling Weekly, Cyclo-cross, Mountain bike trials, Bicycle touring, Giro d'Italia.

The average Bicycle helmet fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cycling Weekly, Cyclo-cross, Mountain bike trials, with strongest over-indexing on Cycling Weekly (119.12× the country average). Demographically, the Bicycle helmet audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Bicycle helmet fans

Demographic split for Bicycle helmet audience in United States
MetricValue
Female21.7%
Male78.3%
Average age40.5
Estimated audience size2,405,847

Audience persona

The typical Bicycle helmet fan in United States is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Cycling Weekly.

Top regions in United States

Top regions ranked by reach for Bicycle helmet in United States
RegionReachAffinity
California373,0221.41×
Texas164,7820.8×
New York162,5471.21×
Florida136,4640.84×
Illinois89,3461.11×
Pennsylvania83,8781.04×
Ohio65,5040.88×
Washington65,4511.36×
Michigan62,7511×
Massachusetts62,6351.32×
Virginia57,5630.98×
North Carolina57,4870.79×
Colorado57,1251.51×
Georgia56,5290.76×
New Jersey51,8400.85×
Arizona48,0070.98×
Oregon43,9991.6×
Wisconsin43,0781.19×
Minnesota42,5741.24×
Indiana39,4400.9×
Tennessee38,8820.81×
Missouri36,0210.93×
Maryland35,1770.85×
Utah26,5271.23×
South Carolina24,7720.68×
Oklahoma24,5000.92×
Connecticut23,9330.99×
Alabama23,5460.7×
Iowa22,6181.14×
Kentucky22,1060.73×
Louisiana21,7450.7×
Nevada20,9330.9×
Kansas18,9531×
Arkansas16,6280.84×
Idaho14,6871.22×
New Mexico11,6740.97×
Mississippi11,4300.58×
Nebraska11,1700.93×
Hawaii11,1231.08×
New Hampshire10,7281.13×
Maine9,6981.13×
West Virginia8,6940.78×
Washington, District of Columbia8,3521.15×
Montana8,1371.22×
Rhode Island7,3110.95×
Vermont6,6751.58×
Alaska4,8520.94×
Delaware4,6680.7×
South Dakota4,3160.78×
North Dakota3,8240.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bicycle helmet audience
BrandAffinityCategory
Cycling Weekly119.12×Sports
Cyclo-cross99.52×Sports
Mountain bike trials87.8×Sports
Bicycle touring39.2×Sports
Giro d'Italia62.6×Sports
Cross-country cycling43.13×Sports
Pinkbike67.75×Sports
BikeRadar163.9×Sports
Tour of Flanders175.52×Sports
Chris Froome173.78×Sports
USA Cycling91.46×Sports
Racing bicycle26.69×Sports
SRAM Corporation44.83×Cars & Mobility
Cycling club44.65×Sports
VeloNews123.46×Sports
Downhill mountain biking26.51×Sports
Mountain bike racing27.26×Sports
Cycling team30.49×Sports
Cycling jersey74.27×Sports
Downhill bike135.61×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bicycle helmet audience
TraitClusterScore
PatriotismCONSERVATISM2.57
Early Adopter MentalityPOWER1.54
Need for SecurityCONSERVATISM1.43
Luxury OrientationPREMIUM1.43
Risk AppetiteTHRILL1.42
Sports ActivityPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for Bicycle helmet
CountryShare
United States15.8%
Germany9.4%
Italy9.0%

See Bicycle helmet audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Bicycle helmet have in United States?

Bicycle helmet has an estimated audience of 2,405,847 people in United States, concentrated in California and Texas.

What is the gender split and age of Bicycle helmet fans?

21.7% of Bicycle helmet fans are female, 78.3% are male, with an average age of 40.5 years.

Which brands do Bicycle helmet fans like most?

Bicycle helmet fans show strongest brand affinity for Cycling Weekly (119.12×), Cyclo-cross (99.52×), and Mountain bike trials (87.8×) over the country average.

Where do Bicycle helmet fans live in United States?

Bicycle helmet fans in United States are most concentrated in California (reach 373,022), Texas (reach 164,782), and New York (reach 162,547). These three regions account for the largest share of the active audience.

What other brands do Bicycle helmet fans also like?

Beyond Bicycle helmet itself, the audience over-indexes on Cyclo-cross (99.52×), Mountain bike trials (87.8×), Bicycle touring (39.2×), and Giro d'Italia (62.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bicycle helmet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.