Rascasse Audience Intelligence

Bicycle helmet Audience in United States

A data profile of the people who buy, follow and care about Bicycle helmet in United States — modelled from more than twelve digital signal sources. Bicycle helmet has an estimated audience of 2,405,847 people in United States.

#5734among Topic in United States#410in Cars & Mobility

The average Bicycle helmet fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cycling Weekly, Cyclo-cross, Mountain bike trials, with strongest over-indexing on Cycling Weekly (119.12× the country average).

Demographically, the Bicycle helmet audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bicycle helmet fan in United States is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Cycling Weekly.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bicycle helmet profile in United States.

Audience size
2.4M
in United States
Gender
21.7%♀
78.3% male
Age
40.5
average years
Country rank
#12258
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bicycle helmet fans

21.7% are female, 78.3% are male, average age 40.5.

Fig. 02

Gender split

21.7%
Female
78.3%
Male
Demographic split for Bicycle helmet audience in United States
MetricValue
Female21.7%
Male78.3%
Average age40.5
Estimated audience size2,405,847
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Bicycle helmet audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Bicycle helmet audience comes from United States.

Worldwide audience distribution share by country for Bicycle helmet
CountryShare
United States15.8%
Germany9.4%
Italy9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bicycle helmet audience in United States is strongest.

Fig. 05

Top regions by affinity

Bicycle helmet fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~40K1.57×
02Vermont~6K1.49×
03Colorado~50K1.42×
04Washington~70K1.38×
05California~400K1.33×
06Massachusetts~60K1.29×
07Idaho~10K1.24×
08Minnesota~40K1.23×
09Montana~8K1.23×
10Utah~30K1.22×
11Wisconsin~40K1.17×
12Iowa~20K1.14×
13New Hampshire~10K1.14×
14Maine~10K1.14×
15New York~200K1.13×
16Washington, District of Columbia~8K1.12×
17Illinois~90K1.08×
18Pennsylvania~80K1.03×
19Hawaii~10K1.03×
20Alaska~5K1.03×
21Connecticut~20K1.01×
22New Mexico~10K1.00×
23Rhode Island~8K1.00×
24Kansas~20K0.98×
25Nebraska~10K0.98×
26Michigan~60K0.94×
27Virginia~60K0.94×
28South Dakota~5K0.93×
29Arizona~40K0.91×
30Missouri~40K0.91×
31North Dakota~4K0.90×
32Ohio~70K0.89×
33Nevada~20K0.89×
34Arkansas~20K0.89×
35New Jersey~50K0.87×
36Indiana~40K0.86×
37Oklahoma~20K0.85×
38West Virginia~10K0.85×
39Maryland~30K0.82×
40Florida~100K0.81×
41Delaware~5K0.80×
42North Carolina~60K0.79×
43Texas~200K0.78×
44Tennessee~40K0.78×
45Kentucky~20K0.77×
46Georgia~50K0.73×
47Alabama~20K0.72×
48Louisiana~20K0.72×
49South Carolina~30K0.71×
50Mississippi~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Bicycle helmet, United States
0.67×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bicycle helmet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bicycle helmet audience
#·InterestCategoryAffinity×
01Tour of FlandersSports175.52×
02Chris FroomeSports173.78×
03BikeRadarSports163.90×
04VeloNewsSports123.46×
05Team SkySports121.95×
06Cycling WeeklySports119.12×
07Cyclo-crossSports99.52×
08USA CyclingSports91.46×
09Mountain bike trialsSports87.80×
10PinkbikeSports67.75×
11Giro d'ItaliaSports62.60×
12SCOTT SportsCars & Mobility62.47×
13CervéloCars & Mobility54.62×
14SRAM CorporationCars & Mobility44.83×
15Cycling clubSports44.65×
16Cross-country cyclingSports43.13×
17Bicycle touringSports39.20×
18Racing bicycleSports26.69×
19Downhill mountain bikingSports26.51×
20Tour de FranceSports20.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bicycle helmet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bicycle helmet audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.73×
Risk AppetiteTHRILL1.68×
Sports ActivityPOWER1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bicycle helmet audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
IndulgenceJOY0.86×
SpiritualityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bicycle helmet have in United States?

Bicycle helmet has an estimated audience of 2,405,847 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bicycle helmet fans?

21.7% of Bicycle helmet fans are female, 78.3% are male, with an average age of 40.5 years.

03

Which brands do Bicycle helmet fans like most?

Bicycle helmet fans show strongest brand affinity for Cycling Weekly (119.12×), Cyclo-cross (99.52×), and Mountain bike trials (87.8×) over the country average.

04

Where do Bicycle helmet fans live in United States?

Bicycle helmet fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bicycle helmet fans also like?

Beyond Bicycle helmet itself, the audience over-indexes on Cyclo-cross (99.52×), Mountain bike trials (87.8×), Bicycle touring (39.2×), and SCOTT Sports (62.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bicycle helmet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bicycle helmet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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