A data profile of the people who buy, follow and care about Mountain bike trials in United States — modelled from more than twelve digital signal sources. Mountain bike trials has an estimated audience of 1,576,128 people in United States.
The average Mountain bike trials fan in United States is 41.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Bicycle helmet, Peter Sagan, Extreme sport, with strongest over-indexing on Bicycle helmet (87.8× the country average).
Demographically, the Mountain bike trials audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Mountain bike trials fan in United States is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Bicycle helmet.
The key figures that characterise the Mountain bike trials profile in United States.
29.2% are female, 70.8% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 41.0 |
| Estimated audience size | 1,576,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 23% |
Where the Mountain bike trials audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~4K | 1.35× | |
| 02 | North Dakota | ~4K | 1.31× | |
| 03 | Montana | ~6K | 1.27× | |
| 04 | South Dakota | ~5K | 1.27× | |
| 05 | West Virginia | ~9K | 1.18× | |
| 06 | Alaska | ~4K | 1.13× | |
| 07 | Idaho | ~9K | 1.12× | |
| 08 | Rhode Island | ~6K | 1.11× | |
| 09 | Delaware | ~5K | 1.11× | |
| 10 | New Hampshire | ~7K | 1.10× | |
| 11 | Maine | ~6K | 1.10× | |
| 12 | Hawaii | ~7K | 1.08× | |
| 13 | Nebraska | ~8K | 1.05× | |
| 14 | Arkansas | ~10K | 1.04× | |
| 15 | Washington, District of Columbia | ~5K | 1.04× | |
| 16 | Mississippi | ~10K | 1.03× | |
| 17 | New Mexico | ~8K | 1.02× | |
| 18 | Utah | ~10K | 0.99× | |
| 19 | Kansas | ~10K | 0.99× | |
| 20 | Iowa | ~10K | 0.98× | |
| 21 | Oklahoma | ~20K | 0.97× | |
| 22 | Kentucky | ~20K | 0.95× | |
| 23 | Connecticut | ~10K | 0.95× | |
| 24 | Louisiana | ~20K | 0.94× | |
| 25 | Oregon | ~20K | 0.94× | |
| 26 | Nevada | ~10K | 0.94× | |
| 27 | Colorado | ~20K | 0.93× | |
| 28 | Alabama | ~20K | 0.93× | |
| 29 | South Carolina | ~20K | 0.92× | |
| 30 | Wisconsin | ~20K | 0.91× | |
| 31 | Missouri | ~20K | 0.90× | |
| 32 | Minnesota | ~20K | 0.90× | |
| 33 | Tennessee | ~30K | 0.89× | |
| 34 | Indiana | ~30K | 0.89× | |
| 35 | Maryland | ~20K | 0.89× | |
| 36 | Arizona | ~30K | 0.87× | |
| 37 | Massachusetts | ~30K | 0.87× | |
| 38 | New Jersey | ~30K | 0.86× | |
| 39 | Virginia | ~30K | 0.86× | |
| 40 | Washington | ~30K | 0.86× | |
| 41 | Georgia | ~40K | 0.85× | |
| 42 | Michigan | ~40K | 0.85× | |
| 43 | Ohio | ~40K | 0.84× | |
| 44 | North Carolina | ~40K | 0.84× | |
| 45 | Pennsylvania | ~40K | 0.83× | |
| 46 | Illinois | ~40K | 0.83× | |
| 47 | New York | ~70K | 0.76× | |
| 48 | Florida | ~80K | 0.73× | |
| 49 | Texas | ~100K | 0.72× | |
| 50 | California | ~100K | 0.63× |
The strongest cross-interests of the Mountain bike trials audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peter Sagan | Sports | 140.00× | ||
| 02 | Bicycle helmet | Cars & Mobility | 87.80× | ||
| 03 | Single track (mountain biking) | Sports | 32.14× | ||
| 04 | Pinkbike | Sports | 16.43× | ||
| 05 | Honda Motorcycles | Cars & Mobility | 15.73× | ||
| 06 | BMX | Sports | 12.48× | ||
| 07 | Shimano | Cars & Mobility | 11.45× | ||
| 08 | Extreme sport | Sports | 10.69× | ||
| 09 | Prison Break | Movies & TV | 10.60× | ||
| 10 | Supermoto | Cars & Mobility | 10.29× | ||
| 11 | Tour de France | Sports | 7.20× | ||
| 12 | Alpine skiing | Sports | 3.94× | ||
| 13 | Bicycle | Cars & Mobility | 3.75× | ||
| 14 | Cycling | Sports | 3.50× | ||
| 15 | United Parcel Service | Business & Career | 3.28× | ||
| 16 | Planet Fitness | Sports | 2.74× | ||
| 17 | AutoZone | Cars & Mobility | 2.56× | ||
| 18 | Smartphones | Technology & Electronics | 1.81× | ||
| 19 | Alcoholic beverages | Food & Beverages | 1.65× | ||
| 20 | Cooking | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.69× | |
| Risk Appetite | THRILL | 3.60× | |
| Price Sensitivity | PREMIUM | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.74× | |
| Pet Ownership | JOY | 0.79× | |
| Individualism | JOY | 0.83× |
Mountain bike trials has an estimated audience of 1,576,128 people in United States, concentrated in California and Texas.
29.2% of Mountain bike trials fans are female, 70.8% are male, with an average age of 41.0 years.
Mountain bike trials fans show strongest brand affinity for Bicycle helmet (87.8×), Peter Sagan (140×), and Extreme sport (10.69×) over the country average.
Mountain bike trials fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Mountain bike trials itself, the audience over-indexes on Peter Sagan (140×), Extreme sport (10.69×), Single track (mountain biking) (32.14×), and Honda Motorcycles (15.73×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mountain bike trials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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