Bicycle Audience in United States

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Bicycle has an estimated audience of 33,629,228 people in United States. 39.9% are female, 60.1% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, Golf equipment, Boats, Motorcycle racing, O'Reilly Auto Parts.

The average Bicycle fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, Golf equipment, Boats, with strongest over-indexing on AutoZone (1.55× the country average). Demographically, the Bicycle audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Bicycle fans

Demographic split for Bicycle audience in United States
MetricValue
Female39.9%
Male60.1%
Average age41.5
Estimated audience size33,629,228

Audience persona

The typical Bicycle fan in United States is more male, around 41.5 years old, with strong Travelling tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Bicycle in United States
RegionReachAffinity
California5,048,5191.37×
Texas3,771,8241.3×
Florida2,983,4931.31×
New York2,516,1101.34×
Illinois1,230,9201.1×
Georgia1,151,6861.11×
North Carolina1,062,2891.05×
Pennsylvania1,056,2790.93×
Ohio1,033,5951×
New Jersey972,2891.14×
Virginia917,0201.12×
Michigan856,4380.97×
Washington799,6981.19×
Massachusetts773,3561.17×
Arizona748,6881.09×
Tennessee671,6051×
Indiana666,3801.08×
Maryland605,2391.05×
South Carolina588,6091.16×
Alabama529,8231.13×
Colorado515,9760.97×
Missouri491,0830.91×
Louisiana442,7811.02×
Wisconsin440,6150.87×
Oregon434,2151.13×
Kentucky427,2741.01×
Minnesota421,3760.87×
Oklahoma412,1491.1×
Connecticut341,6331.01×
Nevada304,6460.94×
Arkansas287,2421.04×
Kansas264,6861×
Iowa259,8250.94×
Utah256,1310.85×
Mississippi250,9560.91×
New Mexico164,3930.97×
West Virginia147,0590.94×
Idaho145,5890.86×
Nebraska144,3820.86×
Hawaii137,9500.95×
New Hampshire110,7670.84×
Rhode Island104,7370.98×
Maine104,1030.86×
Washington, District of Columbia99,3980.98×
Delaware80,2700.87×
Montana71,9660.77×
Alaska66,1460.92×
South Dakota57,9070.74×
Vermont52,7130.89×
North Dakota50,8320.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bicycle audience
BrandAffinityCategory
AutoZone1.55×Cars & Mobility
Golf equipment2.27×Sports
Boats1.6×Cars & Mobility
Motorcycle racing2.36×Cars & Mobility
O'Reilly Auto Parts2.19×Cars & Mobility
Sport bike2.79×Cars & Mobility
PGA Tour1.85×Sports
Hand tool1.81×Home & Garden
Bass fishing2.34×Sports
Fishing reel2.1×Sports
Golf ball2.14×Sports
Duck hunting2.43×Sports
Bicycle touring3.74×Sports
Off-road racing3.17×Cars & Mobility
Professional Golfers Association4.38×Sports
Wrench2.03×Home & Garden
Turkey hunting1.99×Sports
Shimano5.23×Cars & Mobility
Mountain bike3.08×Sports
The Open Championship2.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bicycle audience
TraitClusterScore
TravellingTHRILL1.19
SustainabilityBALANCE1.17
Sports ActivityPOWER1.16
Luxury OrientationPREMIUM1.12
ExtroversionTHRILL1.11
Early Adopter MentalityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Bicycle
CountryShare
United States19.9%
Italy5.6%
Japan5.1%

See Bicycle audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Bicycle have in United States?

Bicycle has an estimated audience of 33,629,228 people in United States, concentrated in California and Texas.

What is the gender split and age of Bicycle fans?

39.9% of Bicycle fans are female, 60.1% are male, with an average age of 41.5 years.

Which brands do Bicycle fans like most?

Bicycle fans show strongest brand affinity for AutoZone (1.55×), Golf equipment (2.27×), and Boats (1.6×) over the country average.

Where do Bicycle fans live in United States?

Bicycle fans in United States are most concentrated in California (reach 5,048,519), Texas (reach 3,771,824), and Florida (reach 2,983,493). These three regions account for the largest share of the active audience.

What other brands do Bicycle fans also like?

Beyond Bicycle itself, the audience over-indexes on Golf equipment (2.27×), Boats (1.6×), Motorcycle racing (2.36×), and O'Reilly Auto Parts (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.