Rascasse Audience Intelligence

Bicycle Audience in United States

A data profile of the people who buy, follow and care about Bicycle in United States — modelled from more than twelve digital signal sources. Bicycle has an estimated audience of 33,629,228 people in United States.

#539among Topic in United States#17in Cars & Mobility

The average Bicycle fan in United States is 41.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Golf equipment, Boats, AutoZone, with strongest over-indexing on Golf equipment (2.27× the country average).

Demographically, the Bicycle audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bicycle fan in United States is more male, around 41.5 years old, with strong Sports Activity tendencies and a notable affinity for Golf equipment.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bicycle profile in United States.

Audience size
33.6M
in United States
Gender
39.9%♀
60.1% male
Age
41.5
average years
Country rank
#767
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bicycle fans

39.9% are female, 60.1% are male, average age 41.5.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Bicycle audience in United States
MetricValue
Female39.9%
Male60.1%
Average age41.5
Estimated audience size33,629,228
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Bicycle audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Bicycle audience comes from United States.

Worldwide audience distribution share by country for Bicycle
CountryShare
United States19.9%
Italy5.6%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bicycle audience in United States is strongest.

Fig. 05

Top regions by affinity

Bicycle fans by region: top regions in United States
#RegionReachAffinity×
01California~4.5M1.28×
02Texas~3.5M1.25×
03New York~2.5M1.24×
04Florida~3M1.23×
05Alabama~500K1.15×
06South Carolina~600K1.14×
07Washington~800K1.13×
08Louisiana~500K1.12×
09Georgia~1M1.11×
10New Jersey~900K1.11×
11Oklahoma~400K1.11×
12Massachusetts~700K1.09×
13Virginia~900K1.08×
14Indiana~700K1.08×
15Oregon~400K1.08×
16Illinois~1M1.07×
17Arkansas~300K1.06×
18Arizona~700K1.05×
19North Carolina~1M1.04×
20Maryland~600K1.04×
21Kentucky~400K1.03×
22New Mexico~200K1.03×
23Connecticut~300K1.01×
24Alaska~70K1.01×
25West Virginia~200K1.00×
26Rhode Island~100K0.99×
27Ohio~1M0.98×
28Tennessee~700K0.98×
29Kansas~300K0.98×
30Hawaii~100K0.98×
31Michigan~800K0.95×
32Mississippi~300K0.95×
33Pennsylvania~1M0.94×
34Iowa~300K0.94×
35Washington, District of Columbia~100K0.94×
36Missouri~500K0.93×
37Colorado~500K0.92×
38Nevada~300K0.92×
39Maine~100K0.92×
40Vermont~50K0.92×
41Idaho~200K0.91×
42South Dakota~70K0.91×
43Delaware~80K0.89×
44Nebraska~100K0.88×
45New Hampshire~100K0.88×
46Minnesota~400K0.87×
47Wisconsin~400K0.86×
48Utah~300K0.83×
49Montana~80K0.82×
50North Dakota~60K0.81×
Fig. 06

Affinity by region

Affinity by region — Bicycle, United States
0.81×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bicycle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bicycle audience
#·InterestCategoryAffinity×
01ShimanoCars & Mobility5.23×
02Professional Golfers AssociationSports4.38×
03Tour de FranceSports3.81×
04Bicycle touringSports3.74×
05Off-road racingCars & Mobility3.17×
06Sport bikeCars & Mobility2.79×
07The Open ChampionshipSports2.52×
08Duck huntingSports2.43×
09Motorcycle racingCars & Mobility2.36×
10Bass fishingSports2.34×
11Golf equipmentSports2.27×
12O'Reilly Auto PartsCars & Mobility2.19×
13Golf ballSports2.14×
14Fishing reelSports2.10×
15WrenchHome & Garden2.03×
16Turkey huntingSports1.99×
17PGA TourSports1.85×
18Hand toolHome & Garden1.81×
19BoatsCars & Mobility1.60×
20AutoZoneCars & Mobility1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bicycle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bicycle audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.37×
Risk AppetiteTHRILL1.23×
Luxury OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bicycle audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.78×
TraditionCONSERVATISM0.82×
Community OrientationOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bicycle have in United States?

Bicycle has an estimated audience of 33,629,228 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bicycle fans?

39.9% of Bicycle fans are female, 60.1% are male, with an average age of 41.5 years.

03

Which brands do Bicycle fans like most?

Bicycle fans show strongest brand affinity for Golf equipment (2.27×), Boats (1.6×), and AutoZone (1.55×) over the country average.

04

Where do Bicycle fans live in United States?

Bicycle fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Bicycle fans also like?

Beyond Bicycle itself, the audience over-indexes on Boats (1.6×), AutoZone (1.55×), Motorcycle racing (2.36×), and O'Reilly Auto Parts (2.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Bicycle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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