Rascasse Audience Intelligence

Bicycle Audience in Germany

A data profile of the people who buy, follow and care about Bicycle in Germany — modelled from more than twelve digital signal sources. Bicycle has an estimated audience of 7,593,741 people in Germany.

#340among Topic in Germany#23in Cars & Mobility

The average Bicycle fan in Germany is 39.8 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tour de France, Mountain bike, Electric bicycle, with strongest over-indexing on Tour de France (2.43× the country average).

Demographically, the Bicycle audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bicycle fan in Germany is more male, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Tour de France.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bicycle profile in Germany.

Audience size
7.6M
in Germany
Gender
43.5%♀
56.5% male
Age
39.8
average years
Country rank
#561
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bicycle fans

43.5% are female, 56.5% are male, average age 39.8.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Bicycle audience in Germany
MetricValue
Female43.5%
Male56.5%
Average age39.8
Estimated audience size7,593,741
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Bicycle audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4922%
50+20%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Bicycle audience comes from Germany.

Worldwide audience distribution share by country for Bicycle
CountryShare
United States19.9%
Italy5.6%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bicycle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bicycle fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~500K1.35×
02Bayern~1.5M1.33×
03Hessen~700K1.20×
04Bremen~70K1.10×
05Hamburg~200K1.09×
06Sachsen~400K1.07×
07Baden-Württemberg~1M1.01×
08Thüringen~200K0.97×
09Nordrhein-Westfalen~1.5M0.92×
10Brandenburg~200K0.91×
11Rheinland-Pfalz~300K0.89×
12Schleswig-Holstein~200K0.89×
13Niedersachsen~600K0.85×
14Mecklenburg-Vorpommern~100K0.84×
15Saarland~80K0.83×
16Sachsen-Anhalt~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Bicycle, Germany
0.82×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bicycle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bicycle audience
#·InterestCategoryAffinity×
01ColnagoCars & Mobility3.13×
02SRAM CorporationCars & Mobility3.05×
03ShimanoCars & Mobility2.91×
04Giro d'ItaliaSports2.75×
05Tour de FranceSports2.43×
06Electric bicycleCars & Mobility2.26×
07Racing bicycleSports2.19×
08Bicycle touringSports2.10×
09Mountain bikeSports2.09×
10WrenchHome & Garden2.09×
11Cycle sportSports1.88×
12Mountain bikingSports1.85×
13Sport bikeCars & Mobility1.80×
14CyclingSports1.79×
15RV parkCars & Mobility1.68×
16RB LeipzigSports1.60×
17Motorcycle racingCars & Mobility1.59×
18HyundaiCars & Mobility1.58×
19Dynamo DresdenSports1.54×
20Borussia MönchengladbachSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bicycle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bicycle audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.13×
SustainabilityBALANCE1.10×
DIY MentalityTHRILL1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bicycle audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
Community OrientationOPEN0.73×
IndividualismJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bicycle have in Germany?

Bicycle has an estimated audience of 7,593,741 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Bicycle fans?

43.5% of Bicycle fans are female, 56.5% are male, with an average age of 39.8 years.

03

Which brands do Bicycle fans like most?

Bicycle fans show strongest brand affinity for Tour de France (2.43×), Mountain bike (2.09×), and Electric bicycle (2.26×) over the country average.

04

Where do Bicycle fans live in Germany?

Bicycle fans in Germany are most concentrated in Bayern (reach ~1.5M), Nordrhein-Westfalen (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Bicycle fans also like?

Beyond Bicycle itself, the audience over-indexes on Mountain bike (2.09×), Electric bicycle (2.26×), Cycling (1.79×), and Bicycle touring (2.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Bicycle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →