Bicycle Audience in Germany
Bicycle has an estimated audience of 7,593,741 people in Germany. 43.5% are female, 56.5% are male, average age 39.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Mountain bike, Electric bicycle, Cycling, Bicycle touring, Shimano.
The average Bicycle fan in Germany is 39.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Mountain bike, Electric bicycle, Cycling, with strongest over-indexing on Mountain bike (2.09× the country average). Demographically, the Bicycle audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Sports Activity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Bicycle fans
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 39.8 |
| Estimated audience size | 7,593,741 |
Audience persona
The typical Bicycle fan in Germany is more male, around 39.8 years old, with strong Sports Activity tendencies and a notable affinity for Mountain bike.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,639,035 | 1.34× |
| Nordrhein-Westfalen | 1,503,173 | 0.9× |
| Baden-Württemberg | 1,039,044 | 1× |
| Hessen | 738,952 | 1.28× |
| Niedersachsen | 620,441 | 0.84× |
| Berlin | 488,627 | 1.44× |
| Sachsen | 398,631 | 1.07× |
| Rheinland-Pfalz | 331,003 | 0.87× |
| Schleswig-Holstein | 239,437 | 0.88× |
| Brandenburg | 212,079 | 0.9× |
| Hamburg | 193,933 | 1.13× |
| Thüringen | 181,727 | 0.94× |
| Sachsen-Anhalt | 155,184 | 0.79× |
| Mecklenburg-Vorpommern | 114,006 | 0.79× |
| Saarland | 70,391 | 0.75× |
| Bremen | 70,201 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mountain bike | 2.09× | Sports |
| Electric bicycle | 2.26× | Cars & Mobility |
| Cycling | 1.79× | Sports |
| Bicycle touring | 2.1× | Sports |
| Shimano | 2.91× | Cars & Mobility |
| Racing bicycle | 2.19× | Sports |
| Dynamo Dresden | 1.54× | Sports |
| RB Leipzig | 1.6× | Sports |
| SRAM Corporation | 3.05× | Cars & Mobility |
| Cycle sport | 1.88× | Sports |
| Mountain biking | 1.85× | Sports |
| Tour de France | 2.43× | Sports |
| Motorcycle racing | 1.59× | Cars & Mobility |
| RV park | 1.68× | Cars & Mobility |
| Sport bike | 1.8× | Cars & Mobility |
| Giro d'Italia | 2.75× | Sports |
| Wrench | 2.09× | Home & Garden |
| Hyundai | 1.58× | Cars & Mobility |
| Colnago | 3.13× | Cars & Mobility |
| Motorcycle helmet | 1.91× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.24 |
| DIY Mentality | THRILL | 1.15 |
| Luxury Orientation | PREMIUM | 1.07 |
| Pet Ownership | JOY | 1.06 |
| Sustainability | BALANCE | 1.02 |
| Early Adopter Mentality | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 5.6% |
| Japan | 5.1% |
See Bicycle audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bicycle have in Germany?
Bicycle has an estimated audience of 7,593,741 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Bicycle fans?
43.5% of Bicycle fans are female, 56.5% are male, with an average age of 39.8 years.
Which brands do Bicycle fans like most?
Bicycle fans show strongest brand affinity for Mountain bike (2.09×), Electric bicycle (2.26×), and Cycling (1.79×) over the country average.
Where do Bicycle fans live in Germany?
Bicycle fans in Germany are most concentrated in Bayern (reach 1,639,035), Nordrhein-Westfalen (reach 1,503,173), and Baden-Württemberg (reach 1,039,044). These three regions account for the largest share of the active audience.
What other brands do Bicycle fans also like?
Beyond Bicycle itself, the audience over-indexes on Electric bicycle (2.26×), Cycling (1.79×), Bicycle touring (2.1×), and Shimano (2.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.