Mountain bike Audience in Germany
Mountain bike has an estimated audience of 5,660,969 people in Germany. 43.3% are female, 56.7% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Building insulation, Google Home, Buddy – The Buddy Holly Story, Handmade Gifts.
The average Mountain bike fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Building insulation, Google Home, with strongest over-indexing on Gil Ofarim (2.07× the country average). Demographically, the Mountain bike audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Sports Activity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Mountain bike fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 38.5 |
| Estimated audience size | 5,660,969 |
Audience persona
The typical Mountain bike fan in Germany is more male, around 38.5 years old, with strong Sports Activity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,287,814 | 1.04× |
| Bayern | 1,062,959 | 1.17× |
| Baden-Württemberg | 872,116 | 1.13× |
| Niedersachsen | 613,513 | 1.12× |
| Hessen | 395,405 | 0.92× |
| Sachsen | 323,266 | 1.16× |
| Rheinland-Pfalz | 285,440 | 1.01× |
| Schleswig-Holstein | 196,575 | 0.97× |
| Brandenburg | 196,442 | 1.12× |
| Berlin | 183,932 | 0.73× |
| Sachsen-Anhalt | 169,863 | 1.16× |
| Thüringen | 148,420 | 1.03× |
| Mecklenburg-Vorpommern | 117,746 | 1.09× |
| Hamburg | 102,113 | 0.8× |
| Saarland | 61,681 | 0.89× |
| Bremen | 33,187 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.07× | Music & Radio |
| Building insulation | 3.87× | Home & Garden |
| Google Home | 4.55× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 3.66× | Music & Radio |
| Handmade Gifts | 1.5× | Kids & Family |
| Mechanic | 1.51× | Cars & Mobility |
| Google Analytics | 1.81× | Internet & Social Media |
| Alaska | 2.48× | Travel & Leisure |
| Icon (magazine) | 1.66× | Arts & Culture |
| Staycation | 2.09× | Home & Garden |
| Hypertext | 1.55× | Technology & Electronics |
| Jason Clarke (actor) | 2.52× | Movies & TV |
| Tuscany | 2.5× | Travel & Leisure |
| Coworking | 2.11× | Business & Career |
| The Equalizer | 2.38× | Movies & TV |
| Golden Gate | 2.61× | Games |
| Sailor | 2.25× | Travel & Leisure |
| Acoustic music | 1.82× | Music & Radio |
| Jura Mountains | 2.48× | Travel & Leisure |
| Scratching post | 2.51× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.38 |
| DIY Mentality | THRILL | 1.25 |
| Luxury Orientation | PREMIUM | 1.21 |
| Sustainability | BALANCE | 1.09 |
| Indulgence | JOY | 1.09 |
| Travelling | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 8.6% |
| Germany | 7.8% |
See Mountain bike audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mountain bike have in Germany?
Mountain bike has an estimated audience of 5,660,969 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mountain bike fans?
43.3% of Mountain bike fans are female, 56.7% are male, with an average age of 38.5 years.
Which brands do Mountain bike fans like most?
Mountain bike fans show strongest brand affinity for Gil Ofarim (2.07×), Building insulation (3.87×), and Google Home (4.55×) over the country average.
Where do Mountain bike fans live in Germany?
Mountain bike fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,287,814), Bayern (reach 1,062,959), and Baden-Württemberg (reach 872,116). These three regions account for the largest share of the active audience.
What other brands do Mountain bike fans also like?
Beyond Mountain bike itself, the audience over-indexes on Building insulation (3.87×), Google Home (4.55×), Buddy – The Buddy Holly Story (3.66×), and Handmade Gifts (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mountain bike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.