Mountain bike Audience in Germany
A data profile of the people who buy, follow and care about Mountain bike in Germany — modelled from more than twelve digital signal sources. Mountain bike has an estimated audience of 5,660,969 people in Germany.
The average Mountain bike fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Electric bicycle, Tour de France, House music, with strongest over-indexing on Electric bicycle (3.56× the country average).
Demographically, the Mountain bike audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mountain bike fan in Germany is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Electric bicycle.
At a glance
The key figures that characterise the Mountain bike profile in Germany.
Search interest · 12-month trend
Demographics of Mountain bike fans
43.3% are female, 56.7% are male, average age 38.5.
Gender split
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 38.5 |
| Estimated audience size | 5,660,969 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Mountain bike audience comes from Germany.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 8.6% |
| Germany | 7.8% |
Geography
Where the Mountain bike audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~200K | 1.21× | |
| 02 | Bayern | ~1M | 1.15× | |
| 03 | Sachsen | ~300K | 1.14× | |
| 04 | Brandenburg | ~200K | 1.11× | |
| 05 | Baden-Württemberg | ~800K | 1.10× | |
| 06 | Niedersachsen | ~600K | 1.10× | |
| 07 | Mecklenburg-Vorpommern | ~100K | 1.10× | |
| 08 | Thüringen | ~200K | 1.09× | |
| 09 | Nordrhein-Westfalen | ~1.5M | 1.02× | |
| 10 | Rheinland-Pfalz | ~300K | 1.01× | |
| 11 | Schleswig-Holstein | ~200K | 0.97× | |
| 12 | Saarland | ~70K | 0.95× | |
| 13 | Hessen | ~400K | 0.89× | |
| 14 | Hamburg | ~100K | 0.78× | |
| 15 | Bremen | ~30K | 0.71× | |
| 16 | Berlin | ~200K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mountain bike audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bicycle helmet | Cars & Mobility | 5.56× | ||
| 02 | Sustainable transport | Cars & Mobility | 4.61× | ||
| 03 | Shimano | Cars & Mobility | 4.32× | ||
| 04 | Kawasaki | Cars & Mobility | 3.75× | ||
| 05 | Electric bicycle | Cars & Mobility | 3.56× | ||
| 06 | Motorcycle helmet | Cars & Mobility | 3.08× | ||
| 07 | Tour de France | Sports | 3.06× | ||
| 08 | Electric motorcycles and scooters | Cars & Mobility | 3.01× | ||
| 09 | Pandora | Fashion & Accessoires | 2.97× | ||
| 10 | Bicycle touring | Sports | 2.93× | ||
| 11 | MotoGP | Sports | 2.88× | ||
| 12 | Electric guitar | Music & Radio | 2.81× | ||
| 13 | Flowering plant | Home & Garden | 2.59× | ||
| 14 | Chihuahua (dog) | Pets & Animals | 2.43× | ||
| 15 | Patio | Home & Garden | 2.33× | ||
| 16 | House music | Music & Radio | 2.15× | ||
| 17 | Bicycle | Cars & Mobility | 2.09× | ||
| 18 | Cycling | Sports | 2.06× | ||
| 19 | Musical instrument | Music & Radio | 1.85× | ||
| 20 | Formula One | Sports | 1.72× |
Personality of the Mountain bike audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.44× | |
| Sports Activity | POWER | 1.36× | |
| Patriotism | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| Community Orientation | OPEN | 0.90× | |
| Pet Ownership | JOY | 0.90× |
Frequently asked questions
How many fans does Mountain bike have in Germany?
Mountain bike has an estimated audience of 5,660,969 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mountain bike fans?
43.3% of Mountain bike fans are female, 56.7% are male, with an average age of 38.5 years.
Which brands do Mountain bike fans like most?
Mountain bike fans show strongest brand affinity for Electric bicycle (3.56×), Tour de France (3.06×), and House music (2.15×) over the country average.
Where do Mountain bike fans live in Germany?
Mountain bike fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Mountain bike fans also like?
Beyond Mountain bike itself, the audience over-indexes on Tour de France (3.06×), House music (2.15×), Sustainable transport (4.61×), and Shimano (4.32×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Mountain bike audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mountain bike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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