Mountain bike Audience in United States

Mountain bike logo

Mountain bike has an estimated audience of 10,443,880 people in United States. 30.1% are female, 69.9% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Vocal harmony, Dog breed, JDSU, Home construction.

The average Mountain bike fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Vocal harmony, Dog breed, with strongest over-indexing on Historic site (6.79× the country average). Demographically, the Mountain bike audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Mountain bike fans

Demographic split for Mountain bike audience in United States
MetricValue
Female30.1%
Male69.9%
Average age37.6
Estimated audience size10,443,880

Audience persona

The typical Mountain bike fan in United States is more male, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Mountain bike in United States
RegionReachAffinity
California1,431,2551.25×
Texas825,9540.92×
Florida664,1960.94×
New York547,5970.94×
Pennsylvania388,2691.1×
Illinois322,5290.93×
Michigan320,4011.17×
North Carolina301,9880.96×
Ohio280,5890.87×
Georgia266,6630.83×
Washington252,3751.2×
New Jersey251,4130.95×
Arizona247,4541.16×
Massachusetts235,0911.14×
Virginia229,8880.9×
Colorado229,0051.39×
Tennessee178,7150.85×
Minnesota175,7121.17×
Indiana167,6340.88×
Maryland165,0200.92×
Utah154,6481.65×
Missouri151,7040.9×
Oregon141,8651.19×
Wisconsin140,8250.9×
South Carolina128,8600.82×
Kentucky114,1060.87×
Connecticut113,2751.08×
Alabama110,8800.76×
Oklahoma110,3040.95×
Arkansas109,3311.27×
Nevada103,7451.03×
Louisiana93,8400.7×
Kansas72,9550.89×
Iowa72,7370.85×
Idaho65,7141.25×
New Mexico63,7391.22×
Mississippi54,2640.63×
West Virginia52,5131.08×
New Hampshire52,4531.27×
Maine42,8641.15×
Nebraska42,2830.81×
Hawaii34,2230.76×
Montana33,0971.14×
Rhode Island28,3090.85×
Alaska28,0201.25×
Vermont23,6501.29×
Delaware21,6100.75×
Washington, District of Columbia20,4550.65×
South Dakota18,3120.76×
North Dakota17,4720.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mountain bike audience
BrandAffinityCategory
Historic site6.79×Arts & Culture
Vocal harmony6.81×Music & Radio
Dog breed1.53×Pets & Animals
JDSU3.55×Business & Career
Home construction1.53×Home & Garden
Combat sport1.53×Sports
Bank account2.35×Business & Career
Natural rubber1.95×Cars & Mobility
Nebraska Cornhuskers football3.28×Sports
Governor of Michigan6.25×Politics & Society
Urban Outfitters1.55×Shopping
Hipster7.97×Politics & Society
Grinch3.17×Movies & TV
Staycation2.45×Home & Garden
N1 road (South Africa)2.79×Travel & Leisure
Jesse Plemons2.29×Movies & TV
Home staging3.47×Home & Garden
Fairy godmother4.87×Literature
Hibachi5.06×Food & Beverages
Mathcore5.07×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mountain bike audience
TraitClusterScore
Luxury OrientationPREMIUM2.38
Risk AppetiteTHRILL1.96
SustainabilityBALANCE1.89
Sports ActivityPOWER1.86
Early Adopter MentalityPOWER1.72
Design AffinityPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Mountain bike
CountryShare
United States14.4%
Japan8.6%
Germany7.8%

See Mountain bike audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Mountain bike have in United States?

Mountain bike has an estimated audience of 10,443,880 people in United States, concentrated in California and Texas.

What is the gender split and age of Mountain bike fans?

30.1% of Mountain bike fans are female, 69.9% are male, with an average age of 37.6 years.

Which brands do Mountain bike fans like most?

Mountain bike fans show strongest brand affinity for Historic site (6.79×), Vocal harmony (6.81×), and Dog breed (1.53×) over the country average.

Where do Mountain bike fans live in United States?

Mountain bike fans in United States are most concentrated in California (reach 1,431,255), Texas (reach 825,954), and Florida (reach 664,196). These three regions account for the largest share of the active audience.

What other brands do Mountain bike fans also like?

Beyond Mountain bike itself, the audience over-indexes on Vocal harmony (6.81×), Dog breed (1.53×), JDSU (3.55×), and Home construction (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain bike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.