Rascasse Audience Intelligence

Mountain bike Audience in United States

A data profile of the people who buy, follow and care about Mountain bike in United States — modelled from more than twelve digital signal sources. Mountain bike has an estimated audience of 10,443,880 people in United States.

#2207among Topic in United States#268in Sports

The average Mountain bike fan in United States is 37.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable transport, Planet Fitness, Extreme sport, with strongest over-indexing on Sustainable transport (9.02× the country average).

Demographically, the Mountain bike audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mountain bike fan in United States is more male, around 37.6 years old, with strong Risk Appetite tendencies and a notable affinity for Sustainable transport.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mountain bike profile in United States.

Audience size
10.4M
in United States
Gender
30.1%♀
69.9% male
Age
37.6
average years
Country rank
#3428
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mountain bike fans

30.1% are female, 69.9% are male, average age 37.6.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Mountain bike audience in United States
MetricValue
Female30.1%
Male69.9%
Average age37.6
Estimated audience size10,443,880
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Mountain bike audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Mountain bike audience comes from United States.

Worldwide audience distribution share by country for Mountain bike
CountryShare
United States14.4%
Japan8.6%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mountain bike audience in United States is strongest.

Fig. 05

Top regions by affinity

Mountain bike fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.73×
02Vermont~30K1.55×
03Idaho~70K1.37×
04Colorado~200K1.33×
05New Hampshire~50K1.32×
06Alaska~30K1.29×
07Montana~40K1.28×
08California~1.5M1.20×
09Arkansas~100K1.20×
10New Mexico~60K1.19×
11Washington~200K1.18×
12Minnesota~200K1.18×
13Oregon~100K1.18×
14Maine~40K1.17×
15West Virginia~60K1.15×
16Arizona~200K1.11×
17Michigan~300K1.07×
18Massachusetts~200K1.07×
19Connecticut~100K1.07×
20Pennsylvania~400K1.06×
21Nevada~100K0.99×
22Oklahoma~100K0.93×
23North Carolina~300K0.92×
24North Dakota~20K0.91×
25New Jersey~200K0.90×
26Wisconsin~100K0.90×
27Virginia~200K0.89×
28Missouri~200K0.89×
29Rhode Island~30K0.89×
30Texas~800K0.87×
31Illinois~300K0.87×
32Ohio~300K0.87×
33Maryland~200K0.87×
34Kansas~70K0.87×
35Florida~600K0.86×
36Indiana~200K0.86×
37Kentucky~100K0.86×
38New York~500K0.85×
39Nebraska~40K0.85×
40Tennessee~200K0.84×
41Iowa~70K0.82×
42South Dakota~20K0.82×
43Georgia~300K0.81×
44South Carolina~100K0.80×
45Delaware~20K0.80×
46Alabama~100K0.77×
47Hawaii~30K0.77×
48Louisiana~90K0.70×
49Mississippi~60K0.67×
50Washington, District of Columbia~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Mountain bike, United States
0.66×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mountain bike audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mountain bike audience
#·InterestCategoryAffinity×
01Sustainable transportCars & Mobility9.02×
02Single track (mountain biking)Sports8.51×
03Office suppliesBusiness & Career5.62×
04Toyota Land CruiserCars & Mobility5.19×
05Winter Olympic GamesSports4.76×
06Extreme sportSports4.44×
07Tour de FranceSports4.17×
08Princess PollyFashion & Accessoires3.90×
09Alpine skiingSports3.34×
10CyclingSports3.33×
11Standup paddleboardingSports3.25×
12Horseback ridingSports3.18×
13PatagoniaFashion & Accessoires3.16×
14BicycleCars & Mobility3.08×
15Planet FitnessSports3.04×
16Diaper bagKids & Family3.00×
17PatioHome & Garden2.25×
18MetaphysicsBusiness & Career2.11×
19AutoZoneCars & Mobility1.68×
20FIFA World CupSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mountain bike audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mountain bike audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.11×
PatriotismCONSERVATISM1.69×
Sports ActivityPOWER1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mountain bike audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.79×
ExtroversionTHRILL0.80×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mountain bike have in United States?

Mountain bike has an estimated audience of 10,443,880 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mountain bike fans?

30.1% of Mountain bike fans are female, 69.9% are male, with an average age of 37.6 years.

03

Which brands do Mountain bike fans like most?

Mountain bike fans show strongest brand affinity for Sustainable transport (9.02×), Planet Fitness (3.04×), and Extreme sport (4.44×) over the country average.

04

Where do Mountain bike fans live in United States?

Mountain bike fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Mountain bike fans also like?

Beyond Mountain bike itself, the audience over-indexes on Planet Fitness (3.04×), Extreme sport (4.44×), Bicycle (3.08×), and Cycling (3.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Mountain bike audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain bike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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