Mountain bike Audience in United States

Mountain bike has an estimated audience of 10,443,880 people in United States. 30.1% are female, 69.9% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Google Maps, Indeed.com, Microblogging.

The average Mountain bike fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Google Maps, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Mountain bike audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Mountain bike fans

Demographic split for Mountain bike audience in United States
MetricValue
Female30.1%
Male69.9%
Average age37.6
Estimated audience size10,443,880

Audience persona

The typical Mountain bike fan in United States is more male, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Mountain bike in United States
RegionReachAffinity
California1,431,2551.25×
Texas825,9540.92×
Florida664,1960.94×
New York547,5970.94×
Pennsylvania388,2691.1×
Illinois322,5290.93×
Michigan320,4011.17×
North Carolina301,9880.96×
Ohio280,5890.87×
Georgia266,6630.83×
Washington252,3751.2×
New Jersey251,4130.95×
Arizona247,4541.16×
Massachusetts235,0911.14×
Virginia229,8880.9×
Colorado229,0051.39×
Tennessee178,7150.85×
Minnesota175,7121.17×
Indiana167,6340.88×
Maryland165,0200.92×
Utah154,6481.65×
Missouri151,7040.9×
Oregon141,8651.19×
Wisconsin140,8250.9×
South Carolina128,8600.82×
Kentucky114,1060.87×
Connecticut113,2751.08×
Alabama110,8800.76×
Oklahoma110,3040.95×
Arkansas109,3311.27×
Nevada103,7451.03×
Louisiana93,8400.7×
Kansas72,9550.89×
Iowa72,7370.85×
Idaho65,7141.25×
New Mexico63,7391.22×
Mississippi54,2640.63×
West Virginia52,5131.08×
New Hampshire52,4531.27×
Maine42,8641.15×
Nebraska42,2830.81×
Hawaii34,2230.76×
Montana33,0971.14×
Rhode Island28,3090.85×
Alaska28,0201.25×
Vermont23,6501.29×
Delaware21,6100.75×
Washington, District of Columbia20,4550.65×
South Dakota18,3120.76×
North Dakota17,4720.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mountain bike audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Google Maps6.96×Internet & Social Media
Indeed.com6.29×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Capital One4.81×Business & Career
Enterprise Rent-A-Car7.28×Cars & Mobility
Income tax13.19×Business & Career
Sustainable transport11.53×Cars & Mobility
CarGurus6.13×Cars & Mobility
Google News5.87×News
Apple Store7.39×Shopping
Planet Fitness3.63×Sports
Aaron Rodgers5.05×Sports
Honda Motorcycles13.68×Cars & Mobility
AccuWeather4.71×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
DuckDuckGo6.53×Internet & Social Media
Bass guitar3.68×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mountain bike audience
TraitClusterScore
Luxury OrientationPREMIUM2.38
Risk AppetiteTHRILL1.96
SustainabilityBALANCE1.89
Sports ActivityPOWER1.86
Early Adopter MentalityPOWER1.72
Design AffinityPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Mountain bike
CountryShare
United States14.4%
Japan8.6%
Germany7.8%

See Mountain bike audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Mountain bike have in United States?

Mountain bike has an estimated audience of 10,443,880 people in United States, concentrated in California and Texas.

What is the gender split and age of Mountain bike fans?

30.1% of Mountain bike fans are female, 69.9% are male, with an average age of 37.6 years.

Which brands do Mountain bike fans like most?

Mountain bike fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Google Maps (6.96×) over the country average.

Where do Mountain bike fans live in United States?

Mountain bike fans in United States are most concentrated in California (reach 1,431,255), Texas (reach 825,954), and Florida (reach 664,196). These three regions account for the largest share of the active audience.

What other brands do Mountain bike fans also like?

Beyond Mountain bike itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Google Maps (6.96×), Indeed.com (6.29×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain bike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.