A data profile of the people who buy, follow and care about Mountain bike in France — modelled from more than twelve digital signal sources. Mountain bike has an estimated audience of 3,466,946 people in France.
Mountain bike has an estimated audience of 3,466,946 people in France. 37.4% are female, 62.6% are male, average age 40.1. Top brand affinities: Love & Sex, Christmas tree, Christmas Gift, Broadcasting of sports events, Girl power.
Top brand affinities include Love & Sex, Christmas tree, Christmas Gift, with strongest over-indexing on Love & Sex (244.42× the country average).
Demographically, the Mountain bike audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Mindfulness, Patriotism.
The typical Mountain bike fan in France is more male, around 40.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Mountain bike profile in France.
37.4% are female, 62.6% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 40.1 |
| Estimated audience size | 3,466,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Mountain bike audience comes from France.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 8.6% |
| Germany | 7.8% |
The strongest cross-interests of the Mountain bike audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 270.06× | ||
| 02 | Love & Sex | Kids & Family | 244.42× | ||
| 03 | Christmas tree | Kids & Family | 39.88× | ||
| 04 | Plants vs. Zombies | Games | 39.88× | ||
| 05 | Christmas Gift | Kids & Family | 33.74× | ||
| 06 | Single track (mountain biking) | Sports | 22.83× | ||
| 07 | Girl power | Politics & Society | 20.88× | ||
| 08 | Broadcasting of sports events | Movies & TV | 17.44× | ||
| 09 | Breast Cancer awareness | Health | 13.59× | ||
| 10 | Single-lens reflex camera | Technology & Electronics | 10.68× | ||
| 11 | Sustainable products | Politics & Society | 9.49× | ||
| 12 | Zoom lens | Technology & Electronics | 9.20× | ||
| 13 | Kitchen garden | Home & Garden | 8.02× | ||
| 14 | Vuelta a España | Sports | 6.95× | ||
| 15 | Dentistry | Business & Career | 6.28× | ||
| 16 | Sustainable transport | Cars & Mobility | 5.41× | ||
| 17 | Touring motorcycle | Cars & Mobility | 4.72× | ||
| 18 | Motorcycle accessories | Cars & Mobility | 4.07× | ||
| 19 | Motorcycle helmet | Cars & Mobility | 4.03× | ||
| 20 | Extreme sport | Sports | 3.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.08× | |
| Patriotism | CONSERVATISM | 2.49× | |
| Risk Appetite | THRILL | 2.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Creativity | OPEN | 0.78× | |
| Community Orientation | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Mountain bike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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