A data profile of the people who buy, follow and care about Mountain bike in Italy — modelled from more than twelve digital signal sources. Mountain bike has an estimated audience of 5,104,599 people in Italy.
The average Mountain bike fan in Italy is 41.0 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Lazio.
Top brand affinities include Extreme sport, Giro d'Italia, Vuelta a España, with strongest over-indexing on Extreme sport (3.14× the country average).
Demographically, the Mountain bike audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Mountain bike fan in Italy is more male, around 41.0 years old, with strong Risk Appetite tendencies and a notable affinity for Extreme sport.
The key figures that characterise the Mountain bike profile in Italy.
37.0% are female, 63.0% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 41.0 |
| Estimated audience size | 5,104,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Mountain bike audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 8.6% |
| Germany | 7.8% |
Where the Mountain bike audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 1.93× | |
| 02 | Veneto | ~500K | 1.31× | |
| 03 | Emilia-Romagna | ~500K | 1.21× | |
| 04 | Lombardy | ~1M | 1.16× | |
| 05 | Piedmont | ~400K | 1.07× | |
| 06 | Tuscany | ~400K | 1.05× | |
| 07 | Friuli-Venezia Giulia | ~100K | 1.03× | |
| 08 | Marche | ~100K | 1.02× | |
| 09 | Abruzzo | ~100K | 1.02× | |
| 10 | Puglia | ~300K | 0.97× | |
| 11 | Sardinia | ~100K | 0.96× | |
| 12 | Sicilia | ~400K | 0.95× | |
| 13 | Umbria | ~80K | 0.91× | |
| 14 | Aosta Valley | ~10K | 0.90× | |
| 15 | Liguria | ~100K | 0.87× | |
| 16 | Calabria | ~100K | 0.86× | |
| 17 | Lazio | ~500K | 0.84× | |
| 18 | Molise | ~20K | 0.80× | |
| 19 | Basilicata | ~40K | 0.79× | |
| 20 | Campania | ~400K | 0.71× |
The strongest cross-interests of the Mountain bike audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bicycle helmet | Cars & Mobility | 5.26× | ||
| 02 | Vuelta a España | Sports | 5.16× | ||
| 03 | Giro d'Italia | Sports | 4.69× | ||
| 04 | Extreme sport | Sports | 3.14× | ||
| 05 | Plug-in hybrid | Cars & Mobility | 3.00× | ||
| 06 | Sustainable transport | Cars & Mobility | 2.78× | ||
| 07 | Cruiser (motorcycle) | Cars & Mobility | 2.61× | ||
| 08 | Tour de France | Sports | 2.57× | ||
| 09 | Touring motorcycle | Cars & Mobility | 2.51× | ||
| 10 | Electric bicycle | Cars & Mobility | 2.49× | ||
| 11 | Ski resort | Travel & Leisure | 2.38× | ||
| 12 | Cycling | Sports | 2.31× | ||
| 13 | Motorcycle accessories | Cars & Mobility | 2.26× | ||
| 14 | Custom motorcycle | Cars & Mobility | 2.26× | ||
| 15 | DAZN | Movies & TV | 2.24× | ||
| 16 | Robert Redford | Movies & TV | 2.08× | ||
| 17 | Alpine skiing | Sports | 1.97× | ||
| 18 | Car dealership | Cars & Mobility | 1.93× | ||
| 19 | Bicycle | Cars & Mobility | 1.82× | ||
| 20 | MotoGP | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.62× | |
| Sports Activity | POWER | 1.44× | |
| Career Orientation | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.73× | |
| Quality Awareness | PREMIUM | 0.77× | |
| Price Sensitivity | PREMIUM | 0.78× |
Mountain bike has an estimated audience of 5,104,599 people in Italy, concentrated in Lombardy and Veneto.
37.0% of Mountain bike fans are female, 63.0% are male, with an average age of 41.0 years.
Mountain bike fans show strongest brand affinity for Extreme sport (3.14×), Giro d'Italia (4.69×), and Vuelta a España (5.16×) over the country average.
Mountain bike fans in Italy are most concentrated in Lombardy (reach ~1M), Veneto (reach ~500K), and Lazio (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Mountain bike itself, the audience over-indexes on Giro d'Italia (4.69×), Vuelta a España (5.16×), Plug-in hybrid (3×), and Cycling (2.31×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Mountain bike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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