A data profile of the people who buy, follow and care about Mountain bike in Spain — modelled from more than twelve digital signal sources. Mountain bike has an estimated audience of 3,402,627 people in Spain.
Mountain bike has an estimated audience of 3,402,627 people in Spain. 40.4% are female, 59.6% are male, average age 41.7. Top brand affinities: Bicycle helmet, Extreme sport, Sustainable transport, Motorcycle helmet, Motorcycle accessories.
Top brand affinities include Bicycle helmet, Extreme sport, Sustainable transport, with strongest over-indexing on Bicycle helmet (7.14× the country average).
Demographically, the Mountain bike audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Mountain bike fan in Spain is more male, around 41.7 years old, with strong Risk Appetite tendencies and a notable affinity for Bicycle helmet.
The key figures that characterise the Mountain bike profile in Spain.
40.4% are female, 59.6% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 41.7 |
| Estimated audience size | 3,402,627 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 23% |
of the worldwide Mountain bike audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 8.6% |
| Germany | 7.8% |
The strongest cross-interests of the Mountain bike audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bicycle helmet | Cars & Mobility | 7.14× | ||
| 02 | Single track (mountain biking) | Sports | 5.23× | ||
| 03 | Sustainable transport | Cars & Mobility | 3.70× | ||
| 04 | Touring motorcycle | Cars & Mobility | 3.55× | ||
| 05 | Motorcycle helmet | Cars & Mobility | 3.54× | ||
| 06 | Giro d'Italia | Sports | 3.20× | ||
| 07 | Motorcycle accessories | Cars & Mobility | 3.16× | ||
| 08 | Extreme sport | Sports | 3.09× | ||
| 09 | Tour de France | Sports | 3.08× | ||
| 10 | Custom motorcycle | Cars & Mobility | 2.93× | ||
| 11 | Bild | News | 2.68× | ||
| 12 | Alpine skiing | Sports | 2.38× | ||
| 13 | Cycling | Sports | 2.21× | ||
| 14 | Bicycle | Cars & Mobility | 2.18× | ||
| 15 | Local food | Food & Beverages | 1.95× | ||
| 16 | Motorsport | Cars & Mobility | 1.90× | ||
| 17 | Travel photography | Technology & Electronics | 1.87× | ||
| 18 | El Mueble | Home & Garden | 1.79× | ||
| 19 | Coches.net | Cars & Mobility | 1.77× | ||
| 20 | MotoGP | Sports | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.67× | |
| Early Adopter Mentality | POWER | 1.39× | |
| Sports Activity | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.71× | |
| Community Orientation | OPEN | 0.73× | |
| Mindfulness | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mountain bike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.