A data profile of the people who buy, follow and care about Tour de France in Spain — modelled from more than twelve digital signal sources. Tour de France has an estimated audience of 3,903,620 people in Spain.
The average Tour de France fan in Spain is 41.3 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Bicycle touring, ONCE (cycling team), Carlos Alcaraz, with strongest over-indexing on Bicycle touring (6.38× the country average).
Demographically, the Tour de France audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Tour de France fan in Spain is more male, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Bicycle touring.
The key figures that characterise the Tour de France profile in Spain.
38.1% are female, 61.9% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 38.1% |
| Male | 61.9% |
| Average age | 41.3 |
| Estimated audience size | 3,903,620 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 21% |
of the worldwide Tour de France audience comes from Spain.
| Country | Share |
|---|---|
| France | 34.3% |
| United States | 11.2% |
| Germany | 7.8% |
Where the Tour de France audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~300K | 2.73× | |
| 02 | Catalonia | ~1.5M | 2.02× | |
| 03 | Basque Autonomous Country | ~200K | 1.43× | |
| 04 | Canary Islands | ~200K | 1.09× | |
| 05 | Comunidad Valenciana | ~500K | 1.08× | |
| 06 | Cantabria | ~50K | 0.93× | |
| 07 | Navarre | ~50K | 0.93× | |
| 08 | La Rioja | ~20K | 0.88× | |
| 09 | Aragon | ~90K | 0.86× | |
| 10 | Principality of Asturias | ~80K | 0.84× | |
| 11 | Galicia | ~100K | 0.80× | |
| 12 | Region of Murcia | ~100K | 0.76× | |
| 13 | Community of Madrid | ~500K | 0.75× | |
| 14 | Andalusia | ~500K | 0.71× | |
| 15 | Extremadura | ~60K | 0.68× | |
| 16 | Castile and León | ~100K | 0.67× | |
| 17 | Castilla-La Mancha | ~100K | 0.63× |
The strongest cross-interests of the Tour de France audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tour of Flanders | Sports | 18.85× | ||
| 02 | Eddy Merckx | Sports | 17.33× | ||
| 03 | Cycling club | Sports | 6.42× | ||
| 04 | Bicycle touring | Sports | 6.38× | ||
| 05 | Cross-country cycling | Sports | 6.12× | ||
| 06 | Cycling team | Sports | 6.11× | ||
| 07 | Road cycling | Sports | 6.03× | ||
| 08 | SCOTT Sports | Cars & Mobility | 5.76× | ||
| 09 | Cervélo | Cars & Mobility | 5.67× | ||
| 10 | Racing bicycle | Sports | 5.65× | ||
| 11 | Giro d'Italia | Sports | 5.23× | ||
| 12 | ONCE (cycling team) | Sports | 3.87× | ||
| 13 | Sustainable transport | Cars & Mobility | 3.32× | ||
| 14 | Motorcycle accessories | Cars & Mobility | 3.28× | ||
| 15 | Extreme sport | Sports | 2.77× | ||
| 16 | Motorcycle club | Cars & Mobility | 2.63× | ||
| 17 | Motorcycle sport | Sports | 2.49× | ||
| 18 | MotoGP | Sports | 2.18× | ||
| 19 | Carlos Alcaraz | Sports | 1.82× | ||
| 20 | FIFA World Cup | Sports | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.64× | |
| Sports Activity | POWER | 1.42× | |
| Family Orientation | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.68× | |
| Tradition | CONSERVATISM | 0.76× | |
| Spirituality | BALANCE | 0.79× |
Tour de France has an estimated audience of 3,903,620 people in Spain, concentrated in Catalonia and Andalusia.
38.1% of Tour de France fans are female, 61.9% are male, with an average age of 41.3 years.
Tour de France fans show strongest brand affinity for Bicycle touring (6.38×), ONCE (cycling team) (3.87×), and Carlos Alcaraz (1.82×) over the country average.
Tour de France fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Tour de France itself, the audience over-indexes on ONCE (cycling team) (3.87×), Carlos Alcaraz (1.82×), Racing bicycle (5.65×), and Tour of Flanders (18.85×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Tour de France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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