Winter Olympic Games Audience in United States

Winter Olympic Games logo

Winter Olympic Games has an estimated audience of 7,507,514 people in United States. 47.1% are female, 52.9% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Winter sport, Snowboard, Alpine skiing, Jutta Leerdam, Ice skating.

The average Winter Olympic Games fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Winter sport, Snowboard, Alpine skiing, with strongest over-indexing on Winter sport (23.19× the country average). Demographically, the Winter Olympic Games audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Winter sports

Demographics of Winter Olympic Games fans

Demographic split for Winter Olympic Games audience in United States
MetricValue
Female47.1%
Male52.9%
Average age39.2
Estimated audience size7,507,514

Audience persona

The typical Winter Olympic Games fan in United States is balanced, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Winter sport.

Top regions in United States

Top regions ranked by reach for Winter Olympic Games in United States
RegionReachAffinity
California799,1670.97×
Texas549,5370.85×
New York464,3841.11×
Florida404,6580.8×
Pennsylvania265,6271.05×
Illinois257,4861.03×
North Carolina217,3660.96×
Ohio215,2410.93×
Virginia201,3701.1×
New Jersey197,3651.03×
Michigan194,6620.99×
Georgia193,8910.84×
Massachusetts189,3901.28×
Colorado163,1701.38×
Washington160,5211.07×
Arizona133,9460.87×
Minnesota133,1521.24×
Tennessee128,7260.85×
Utah123,7141.84×
Maryland123,5110.96×
Missouri123,2971.02×
Wisconsin122,8031.09×
Indiana122,6650.89×
South Carolina99,5090.88×
Oregon93,8281.09×
Connecticut80,6691.07×
Kentucky78,2460.83×
Louisiana74,5050.77×
Alabama73,8340.7×
Oklahoma70,6850.85×
Nevada61,5130.85×
Iowa58,5040.95×
Kansas57,2900.97×
Arkansas44,7380.72×
Idaho40,2491.07×
Mississippi37,9040.61×
New Hampshire34,9921.18×
Nebraska34,9860.93×
Hawaii31,6460.98×
Washington, District of Columbia30,3001.34×
New Mexico29,6900.79×
Maine28,4361.06×
West Virginia27,0450.77×
Montana25,8611.24×
Rhode Island23,1180.97×
Alaska18,6251.16×
Delaware17,8370.86×
Vermont15,7421.19×
South Dakota15,7370.91×
North Dakota15,5101.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Winter Olympic Games audience
BrandAffinityCategory
Winter sport23.19×Sports
Snowboard21.92×Sports
Alpine skiing20.28×Sports
Jutta Leerdam29.98×Sports
Ice skating16.81×Sports
Badminton21.7×Sports
Ilia Malinin16.6×Sports
Eileen Gu19.29×Sports
Racket (sports equipment)22.77×Sports
Ski mountaineering13.85×Sports
Sprint (running)9.71×Sports
Summer Olympic Games12.54×Sports
Handball16.15×Sports
Middle-distance running13.19×Sports
Road running7.12×Sports
Ski touring13.69×Sports
Jordan Stolz29.99×Sports
Long-distance running9.07×Sports
Outdoor enthusiast4.63×Sports
Sports club7.02×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Winter Olympic Games audience
TraitClusterScore
SustainabilityBALANCE3.54
Sports ActivityPOWER2.37
Luxury OrientationPREMIUM1.58
Early Adopter MentalityPOWER1.47
Family OrientationCONSERVATISM1.47
LGBTQ+ IdentityOPEN1.46

Worldwide distribution

Worldwide audience distribution share by country for Winter Olympic Games
CountryShare
United States24.8%
Japan8.6%
Germany6.6%

See Winter Olympic Games audiences in other countries

More Winter sports audiences in United States

Frequently asked questions

How many fans does Winter Olympic Games have in United States?

Winter Olympic Games has an estimated audience of 7,507,514 people in United States, concentrated in California and Texas.

What is the gender split and age of Winter Olympic Games fans?

47.1% of Winter Olympic Games fans are female, 52.9% are male, with an average age of 39.2 years.

Which brands do Winter Olympic Games fans like most?

Winter Olympic Games fans show strongest brand affinity for Winter sport (23.19×), Snowboard (21.92×), and Alpine skiing (20.28×) over the country average.

Where do Winter Olympic Games fans live in United States?

Winter Olympic Games fans in United States are most concentrated in California (reach 799,167), Texas (reach 549,537), and New York (reach 464,384). These three regions account for the largest share of the active audience.

What other brands do Winter Olympic Games fans also like?

Beyond Winter Olympic Games itself, the audience over-indexes on Snowboard (21.92×), Alpine skiing (20.28×), Jutta Leerdam (29.98×), and Ice skating (16.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Winter Olympic Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.