Rascasse Audience Intelligence

Summer Olympic Games Audience in United States

A data profile of the people who buy, follow and care about Summer Olympic Games in United States — modelled from more than twelve digital signal sources. Summer Olympic Games has an estimated audience of 9,230,542 people in United States.

#43among Event in United States#320in Sports

The average Summer Olympic Games fan in United States is 40.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Broadcasting of sports events, Winter Olympic Games, Career development, with strongest over-indexing on Broadcasting of sports events (10.64× the country average).

Demographically, the Summer Olympic Games audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Summer Olympic Games fan in United States is balanced, around 40.1 years old, with strong Career Orientation tendencies and a notable affinity for Broadcasting of sports events.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Summer Olympic Games profile in United States.

Audience size
9.2M
in United States
Gender
49.5%♀
50.5% male
Age
40.1
average years
Country rank
#3888
Event in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Summer Olympic Games fans

49.5% are female, 50.5% are male, average age 40.1.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Summer Olympic Games audience in United States
MetricValue
Female49.5%
Male50.5%
Average age40.1
Estimated audience size9,230,542
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Summer Olympic Games audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

64.4%

of the worldwide Summer Olympic Games audience comes from United States.

Worldwide audience distribution share by country for Summer Olympic Games
CountryShare
United States64.4%
Germany11.7%
Canada8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Summer Olympic Games audience in United States is strongest.

Fig. 05

Top regions by affinity

Summer Olympic Games fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.32×
02Colorado~200K1.18×
03Massachusetts~200K1.17×
04Minnesota~200K1.16×
05Hawaii~50K1.15×
06New Jersey~300K1.14×
07Iowa~90K1.14×
08Montana~30K1.13×
09Michigan~300K1.11×
10New Hampshire~40K1.11×
11South Dakota~20K1.10×
12Virginia~200K1.08×
13Idaho~50K1.07×
14Maine~40K1.06×
15North Dakota~20K1.06×
16Pennsylvania~300K1.05×
17Maryland~200K1.05×
18Washington, District of Columbia~30K1.05×
19Alaska~20K1.05×
20Washington~200K1.04×
21Nebraska~50K1.04×
22Wisconsin~100K1.03×
23Connecticut~100K1.03×
24Kansas~70K1.02×
25California~1M1.00×
26Oregon~100K1.00×
27Delaware~30K1.00×
28Ohio~300K0.99×
29New York~500K0.98×
30Florida~600K0.97×
31South Carolina~100K0.97×
32Vermont~20K0.97×
33Illinois~300K0.96×
34North Carolina~300K0.96×
35Missouri~100K0.96×
36Indiana~200K0.94×
37Georgia~300K0.92×
38New Mexico~40K0.92×
39Texas~700K0.90×
40Rhode Island~30K0.90×
41Tennessee~200K0.89×
42Arizona~200K0.87×
43Louisiana~100K0.87×
44Kentucky~100K0.87×
45Nevada~80K0.87×
46Oklahoma~90K0.84×
47West Virginia~40K0.83×
48Alabama~100K0.78×
49Arkansas~60K0.78×
50Mississippi~50K0.71×
Fig. 06

Affinity by region

Affinity by region — Summer Olympic Games, United States
0.71×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Summer Olympic Games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Summer Olympic Games audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure16.13×
02cardio fitnessSports15.17×
03Winter Olympic GamesSports12.54×
04EasyJetTravel & Leisure11.18×
05Broadcasting of sports eventsMovies & TV10.64×
06Olympic sportsSports7.73×
07Wearable technologyTechnology & Electronics6.21×
08United States national football teamSports5.68×
09Career developmentBusiness & Career5.50×
10SmartwatchTechnology & Electronics3.81×
11Fox SportsMovies & TV3.53×
12GymnasticsSports3.20×
13Megan FoxMovies & TV2.83×
14High-intensity interval trainingSports2.77×
15Diaper bagKids & Family2.29×
16Track and fieldSports2.07×
17Trader Joe'sShopping1.89×
18Planet FitnessSports1.84×
19FIFA World CupSports1.82×
20Swimming poolSports1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Summer Olympic Games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Summer Olympic Games audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.94×
PatriotismCONSERVATISM1.62×
IndulgenceJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Summer Olympic Games audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
DIY MentalityTHRILL0.83×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Summer Olympic Games have in United States?

Summer Olympic Games has an estimated audience of 9,230,542 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Summer Olympic Games fans?

49.5% of Summer Olympic Games fans are female, 50.5% are male, with an average age of 40.1 years.

03

Which brands do Summer Olympic Games fans like most?

Summer Olympic Games fans show strongest brand affinity for Broadcasting of sports events (10.64×), Winter Olympic Games (12.54×), and Career development (5.5×) over the country average.

04

Where do Summer Olympic Games fans live in United States?

Summer Olympic Games fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Summer Olympic Games fans also like?

Beyond Summer Olympic Games itself, the audience over-indexes on Winter Olympic Games (12.54×), Career development (5.5×), Olympic sports (7.73×), and cardio fitness (15.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Summer Olympic Games audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Summer Olympic Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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