Summer Olympic Games Audience in United States

Summer Olympic Games has an estimated audience of 9,229,721 people in United States. 49.5% are female, 50.5% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Broadcasting of sports events, Houston Astros, Winter Olympic Games, Planet Fitness, Career development.

The average Summer Olympic Games fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Broadcasting of sports events, Houston Astros, Winter Olympic Games, with strongest over-indexing on Broadcasting of sports events (11.51× the country average). Demographically, the Summer Olympic Games audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Career Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of Summer Olympic Games fans

Demographic split for Summer Olympic Games audience in United States
MetricValue
Female49.5%
Male50.5%
Average age40.1
Estimated audience size9,229,721

Audience persona

The typical Summer Olympic Games fan in United States is balanced, around 40.1 years old, with strong Career Orientation tendencies and a notable affinity for Broadcasting of sports events.

Top regions in United States

Top regions ranked by reach for Summer Olympic Games in United States
RegionReachAffinity
California1,068,1241.05×
Texas766,2380.97×
Florida629,0301.01×
New York538,6041.04×
Pennsylvania329,9671.06×
Illinois305,9070.99×
Ohio284,0631×
New Jersey278,9901.19×
North Carolina278,6601×
Michigan274,5981.14×
Georgia273,7820.96×
Virginia253,1381.13×
Massachusetts218,3221.2×
Washington198,7141.07×
Colorado177,1881.22×
Tennessee169,1020.91×
Maryland168,7531.06×
Arizona166,4220.88×
Indiana163,4970.97×
Minnesota152,9411.16×
Missouri143,5270.96×
South Carolina138,5581×
Wisconsin138,4621×
Utah112,9351.37×
Oregon105,0290.99×
Louisiana104,2970.88×
Alabama100,5330.78×
Kentucky100,3460.87×
Connecticut95,6021.03×
Oklahoma85,5270.83×
Iowa85,1571.12×
Nevada77,8410.87×
Kansas74,7051.03×
Arkansas57,8430.76×
Mississippi51,7770.68×
Idaho48,7261.05×
Nebraska46,6251.01×
Hawaii45,5761.15×
New Mexico41,5780.9×
New Hampshire39,3201.08×
Maine34,2801.04×
West Virginia33,1590.77×
Washington, District of Columbia28,5491.03×
Montana27,7691.08×
Rhode Island25,1230.86×
Delaware24,8840.98×
South Dakota22,1321.04×
Alaska19,5200.99×
North Dakota18,2320.96×
Vermont14,3020.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Summer Olympic Games audience
BrandAffinityCategory
Broadcasting of sports events11.51×Movies & TV
Houston Astros10.07×Sports
Winter Olympic Games12.91×Sports
Planet Fitness3.18×Sports
Career development5.18×Business & Career
Diaper bag4.59×Kids & Family
Los Angeles Dodgers4.79×Sports
MSN2.65×News
cardio fitness18.48×Sports
FIFA World Cup2.31×Sports
Olympic sports6.79×Sports
Alpine skiing3.68×Sports
Golf Channel2.94×Sports
Hobby Lobby1.9×Home & Garden
Aubrey Plaza5.7×Movies & TV
Gymnastics2.95×Sports
Jack Black5.59×Movies & TV
Happiness1.5×Health
Inter Milan5.91×Sports
Boston Red Sox3.65×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Summer Olympic Games audience
TraitClusterScore
Career OrientationPOWER1.66
Sports ActivityPOWER1.52
SustainabilityBALANCE1.51
LGBTQ+ IdentityOPEN1.48
Family OrientationCONSERVATISM1.36
Luxury OrientationPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Summer Olympic Games
CountryShare
United States66.4%
Germany12.1%
Canada8.5%

See Summer Olympic Games audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Summer Olympic Games have in United States?

Summer Olympic Games has an estimated audience of 9,229,721 people in United States, concentrated in California and Texas.

What is the gender split and age of Summer Olympic Games fans?

49.5% of Summer Olympic Games fans are female, 50.5% are male, with an average age of 40.1 years.

Which brands do Summer Olympic Games fans like most?

Summer Olympic Games fans show strongest brand affinity for Broadcasting of sports events (11.51×), Houston Astros (10.07×), and Winter Olympic Games (12.91×) over the country average.

Where do Summer Olympic Games fans live in United States?

Summer Olympic Games fans in United States are most concentrated in California (reach 1,068,124), Texas (reach 766,238), and Florida (reach 629,030). These three regions account for the largest share of the active audience.

What other brands do Summer Olympic Games fans also like?

Beyond Summer Olympic Games itself, the audience over-indexes on Houston Astros (10.07×), Winter Olympic Games (12.91×), Planet Fitness (3.18×), and Career development (5.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Summer Olympic Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.