Olympic sports Audience in United States

Olympic sports logo

Olympic sports has an estimated audience of 6,554,250 people in United States. 36.2% are female, 63.8% are male, average age 36.7. Top regions: California, Texas, New York. Top brand affinities: High jump, Discus throw, Javelin throw, WNBA, Sabrina Carpenter.

The average Olympic sports fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include High jump, Discus throw, Javelin throw, with strongest over-indexing on High jump (119.65× the country average). Demographically, the Olympic sports audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Olympic sports fans

Demographic split for Olympic sports audience in United States
MetricValue
Female36.2%
Male63.8%
Average age36.7
Estimated audience size6,554,250

Audience persona

The typical Olympic sports fan in United States is more male, around 36.7 years old, with strong Tradition tendencies and a notable affinity for High jump.

Top regions in United States

Top regions ranked by reach for Olympic sports in United States
RegionReachAffinity
California867,3471.2×
Texas531,7770.94×
New York357,0720.97×
Florida339,4790.77×
Pennsylvania245,3351.11×
Illinois225,9661.03×
North Carolina213,8251.08×
Ohio207,9461.03×
Georgia201,7541×
Washington198,2401.51×
Virginia176,5251.11×
New Jersey175,8611.05×
Michigan167,8160.98×
Massachusetts148,5491.15×
Indiana132,9501.11×
Arizona131,0580.98×
Maryland126,2901.12×
Tennessee115,8620.88×
Missouri115,6571.09×
Colorado113,4871.1×
South Carolina103,9261.05×
Wisconsin103,1301.05×
Minnesota102,2751.09×
Alabama83,0350.91×
Kentucky82,3181×
Utah76,5211.3×
Oregon76,3201.02×
Louisiana72,9850.86×
Oklahoma72,1980.99×
Connecticut63,6920.97×
Kansas58,7291.14×
Nevada56,5580.89×
Iowa56,4881.05×
Arkansas49,0670.91×
Nebraska43,8761.33×
Mississippi39,0170.72×
Idaho29,7440.9×
Hawaii29,5211.05×
New Hampshire25,5060.99×
New Mexico24,1740.74×
West Virginia22,1700.73×
Rhode Island21,9661.05×
Maine21,6200.92×
Washington, District of Columbia21,5201.09×
Delaware16,3930.91×
Montana14,5560.8×
South Dakota13,6490.9×
North Dakota13,2900.99×
Vermont12,1121.05×
Alaska10,4360.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Olympic sports audience
BrandAffinityCategory
High jump119.65×Sports
Discus throw82.61×Sports
Javelin throw73.04×Sports
WNBA6.63×Sports
Sabrina Carpenter5.75×Music & Radio
Hudl9.96×Sports
Competitive dance15×Sports
Love Island8.77×Movies & TV
Luka Dončić9.28×Sports
Caitlin Clark6.29×Sports
MLB.com6.09×Sports
Harmonica7.11×Music & Radio
Summer Olympic Games7.73×Sports
Training and development8.53×Business & Career
USA Baseball7.83×Sports
Jake Paul6.8×Internet & Social Media
Classical ballet9.12×Arts & Culture
Spotting (weight training)20.07×
Princess Polly6.49×Fashion & Accessoires
MLB Network6.03×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Olympic sports audience
TraitClusterScore
TraditionCONSERVATISM1.34
Family OrientationCONSERVATISM1.32
Career OrientationPOWER1.26
LGBTQ+ IdentityOPEN1.21
MindfulnessBALANCE1.2
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Olympic sports
CountryShare
United States16.0%
Mexico5.9%
Spain5.6%

See Olympic sports audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Olympic sports have in United States?

Olympic sports has an estimated audience of 6,554,250 people in United States, concentrated in California and Texas.

What is the gender split and age of Olympic sports fans?

36.2% of Olympic sports fans are female, 63.8% are male, with an average age of 36.7 years.

Which brands do Olympic sports fans like most?

Olympic sports fans show strongest brand affinity for High jump (119.65×), Discus throw (82.61×), and Javelin throw (73.04×) over the country average.

Where do Olympic sports fans live in United States?

Olympic sports fans in United States are most concentrated in California (reach 867,347), Texas (reach 531,777), and New York (reach 357,072). These three regions account for the largest share of the active audience.

What other brands do Olympic sports fans also like?

Beyond Olympic sports itself, the audience over-indexes on Discus throw (82.61×), Javelin throw (73.04×), WNBA (6.63×), and Sabrina Carpenter (5.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Olympic sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.