Rascasse Audience Intelligence

Olympic sports Audience in United States

A data profile of the people who buy, follow and care about Olympic sports in United States — modelled from more than twelve digital signal sources. Olympic sports has an estimated audience of 6,554,250 people in United States.

#3164among Topic in United States#447in Sports

The average Olympic sports fan in United States is 36.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include High jump, Discus throw, Javelin throw, with strongest over-indexing on High jump (119.65× the country average).

Demographically, the Olympic sports audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Sports Activity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Olympic sports fan in United States is more male, around 36.7 years old, with strong Sports Activity tendencies and a notable affinity for High jump.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Olympic sports profile in United States.

Audience size
6.6M
in United States
Gender
36.2%♀
63.8% male
Age
36.7
average years
Country rank
#5308
Topic in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Olympic sports fans

36.2% are female, 63.8% are male, average age 36.7.

Fig. 02

Gender split

36.2%
Female
63.8%
Male
Demographic split for Olympic sports audience in United States
MetricValue
Female36.2%
Male63.8%
Average age36.7
Estimated audience size6,554,250
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Olympic sports audience in United States
Age bracketShare%
16-1929%
20-2917%
30-3918%
40-4920%
50+16%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Olympic sports audience comes from United States.

Worldwide audience distribution share by country for Olympic sports
CountryShare
United States16.0%
Mexico5.9%
Spain5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olympic sports audience in United States is strongest.

Fig. 05

Top regions by affinity

Olympic sports fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~40K1.21×
02California~900K1.18×
03Pennsylvania~300K1.18×
04Washington~200K1.18×
05Minnesota~100K1.18×
06Kansas~60K1.16×
07Missouri~100K1.14×
08Utah~70K1.14×
09Virginia~200K1.13×
10North Dakota~10K1.11×
11Iowa~60K1.10×
12Colorado~100K1.08×
13Wisconsin~100K1.08×
14Hawaii~30K1.07×
15South Dakota~20K1.07×
16Massachusetts~100K1.06×
17Indiana~100K1.05×
18Ohio~200K1.04×
19Illinois~200K1.03×
20New Hampshire~30K1.03×
21Washington, District of Columbia~20K1.01×
22Delaware~20K1.01×
23Vermont~10K1.01×
24Maryland~100K1.00×
25Oklahoma~70K1.00×
26Montana~20K1.00×
27South Carolina~100K0.99×
28Rhode Island~20K0.99×
29North Carolina~200K0.98×
30Michigan~200K0.98×
31New Jersey~200K0.98×
32Idaho~30K0.97×
33Alaska~10K0.97×
34New York~300K0.95×
35Connecticut~60K0.95×
36Maine~20K0.95×
37Kentucky~80K0.94×
38Nevada~60K0.94×
39Texas~500K0.92×
40Alabama~80K0.92×
41Oregon~70K0.92×
42New Mexico~30K0.92×
43Georgia~200K0.90×
44West Virginia~30K0.90×
45Arizona~100K0.88×
46Arkansas~50K0.88×
47Mississippi~50K0.86×
48Tennessee~100K0.84×
49Louisiana~70K0.84×
50Florida~300K0.74×
Fig. 06

Affinity by region

Affinity by region — Olympic sports, United States
0.74×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Olympic sports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Olympic sports audience
#·InterestCategoryAffinity×
01High jumpSports119.65×
02Discus throwSports82.61×
03Javelin throwSports73.04×
04Spotting (weight training)Event20.07×
05Competitive danceSports15.00×
06HudlSports9.96×
07Luka DončićSports9.28×
08Classical balletArts & Culture9.12×
09Love IslandMovies & TV8.77×
10Training and developmentBusiness & Career8.53×
11USA BaseballSports7.83×
12Summer Olympic GamesSports7.73×
13HarmonicaMusic & Radio7.11×
14WNBASports6.63×
15Caitlin ClarkSports6.29×
16MLB.comSports6.09×
17Sabrina CarpenterMusic & Radio5.75×
18Giannis AntetokounmpoSports4.97×
19FIFA World CupSports2.28×
20FIFA World Cup 2026Sports1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Olympic sports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Olympic sports audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.22×
Career OrientationPOWER1.11×
Community OrientationOPEN0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Olympic sports audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.68×
Need for SecurityCONSERVATISM0.70×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Olympic sports have in United States?

Olympic sports has an estimated audience of 6,554,250 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Olympic sports fans?

36.2% of Olympic sports fans are female, 63.8% are male, with an average age of 36.7 years.

03

Which brands do Olympic sports fans like most?

Olympic sports fans show strongest brand affinity for High jump (119.65×), Discus throw (82.61×), and Javelin throw (73.04×) over the country average.

04

Where do Olympic sports fans live in United States?

Olympic sports fans in United States are most concentrated in California (reach ~900K), Texas (reach ~500K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Olympic sports fans also like?

Beyond Olympic sports itself, the audience over-indexes on Discus throw (82.61×), Javelin throw (73.04×), WNBA (6.63×), and Hudl (9.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Olympic sports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Olympic sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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