Rascasse Audience Intelligence

Olympic sports Audience in Germany

A data profile of the people who buy, follow and care about Olympic sports in Germany — modelled from more than twelve digital signal sources. Olympic sports has an estimated audience of 1,665,686 people in Germany.

#2228among Topic in Germany#358in Sports

The average Olympic sports fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Multi-sport event, Simone Biles, Alexander Zverev, with strongest over-indexing on Multi-sport event (20.4× the country average).

Demographically, the Olympic sports audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Olympic sports fan in Germany is more male, around 37.0 years old, with strong Spirituality tendencies and a notable affinity for Multi-sport event.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Olympic sports profile in Germany.

Audience size
1.7M
in Germany
Gender
34.0%♀
66.0% male
Age
37.0
average years
Country rank
#4029
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Olympic sports fans

34.0% are female, 66.0% are male, average age 37.0.

Fig. 02

Gender split

34.0%
Female
66.0%
Male
Demographic split for Olympic sports audience in Germany
MetricValue
Female34.0%
Male66.0%
Average age37.0
Estimated audience size1,665,686
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Olympic sports audience in Germany
Age bracketShare%
16-1927%
20-2918%
30-3919%
40-4918%
50+17%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Olympic sports audience comes from Germany.

Worldwide audience distribution share by country for Olympic sports
CountryShare
United States16.0%
Mexico5.9%
Spain5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olympic sports audience in Germany is strongest.

Fig. 05

Top regions by affinity

Olympic sports fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.29×
02Berlin~80K1.12×
03Saarland~20K1.05×
04Sachsen-Anhalt~40K1.02×
05Thüringen~40K1.02×
06Mecklenburg-Vorpommern~30K1.01×
07Hamburg~40K0.99×
08Brandenburg~50K0.96×
09Schleswig-Holstein~60K0.95×
10Bayern~300K0.94×
11Rheinland-Pfalz~80K0.94×
12Sachsen~80K0.94×
13Hessen~100K0.91×
14Baden-Württemberg~200K0.87×
15Niedersachsen~100K0.87×
16Nordrhein-Westfalen~300K0.81×
Fig. 06

Affinity by region

Affinity by region — Olympic sports, Germany
0.81×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Olympic sports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Olympic sports audience
#·InterestCategoryAffinity×
01Multi-sport eventSports20.40×
02Badminton World FederationSports19.65×
03Simone BilesSports17.95×
04Rhythmic gymnasticsSports11.80×
05Olympic GamesSports6.60×
06Lindsey VonnSports4.97×
07Alexander ZverevSports4.50×
08IHF World Men's Handball ChampionshipSports4.36×
09Franziska PreußSports4.11×
10SportschauSports3.06×
11TransfermarktSports2.99×
12SV Werder BremenSports2.17×
13WikipediaInternet & Social Media2.13×
14TechnologyTechnology & Electronics1.96×
15Consumer electronicsTechnology & Electronics1.93×
16MusicBusiness & Career1.89×
17GermanyTravel & Leisure1.87×
18FC Bayern MunichSports1.78×
19Harry PotterMovies & TV1.62×
20FIFA World CupSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Olympic sports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Olympic sports audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.74×
PatriotismCONSERVATISM1.46×
Early Adopter MentalityPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Olympic sports audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.63×
Luxury OrientationPREMIUM0.72×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Olympic sports have in Germany?

Olympic sports has an estimated audience of 1,665,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Olympic sports fans?

34.0% of Olympic sports fans are female, 66.0% are male, with an average age of 37.0 years.

03

Which brands do Olympic sports fans like most?

Olympic sports fans show strongest brand affinity for Multi-sport event (20.4×), Simone Biles (17.95×), and Alexander Zverev (4.5×) over the country average.

04

Where do Olympic sports fans live in Germany?

Olympic sports fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Olympic sports fans also like?

Beyond Olympic sports itself, the audience over-indexes on Simone Biles (17.95×), Alexander Zverev (4.5×), Lindsey Vonn (4.97×), and IHF World Men's Handball Championship (4.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Olympic sports audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Olympic sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →