Rascasse Audience Intelligence

Competitive dance Audience in United States

A data profile of the people who buy, follow and care about Competitive dance in United States — modelled from more than twelve digital signal sources. Competitive dance has an estimated audience of 3,339,993 people in United States.

#130among Sport in United States#4802among Topic in United States#824in Sports

The average Competitive dance fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Career development, cardio fitness, Hair Extensions, with strongest over-indexing on Career development (17.33× the country average).

Demographically, the Competitive dance audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Career Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Competitive dance fan in United States is more female, around 36.5 years old, with strong Career Orientation tendencies and a notable affinity for Career development.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Competitive dance profile in United States.

Audience size
3.3M
in United States
Gender
70.4%♀
29.6% male
Age
36.5
average years
Country rank
#9395
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Competitive dance fans

70.4% are female, 29.6% are male, average age 36.5.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Competitive dance audience in United States
MetricValue
Female70.4%
Male29.6%
Average age36.5
Estimated audience size3,339,993
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Competitive dance audience in United States
Age bracketShare%
16-1933%
20-2915%
30-3915%
40-4918%
50+19%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Competitive dance audience comes from United States.

Worldwide audience distribution share by country for Competitive dance
CountryShare
United States36.4%
Italy6.9%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Competitive dance audience in United States is strongest.

Fig. 05

Top regions by affinity

Competitive dance fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~40K1.51×
02Ohio~100K1.41×
03New Jersey~100K1.32×
04Missouri~70K1.30×
05Massachusetts~80K1.29×
06Louisiana~50K1.27×
07Minnesota~60K1.23×
08Kansas~30K1.21×
09Michigan~100K1.20×
10South Carolina~60K1.20×
11Connecticut~40K1.19×
12Rhode Island~10K1.18×
13Nebraska~20K1.16×
14Pennsylvania~100K1.15×
15North Carolina~100K1.11×
16Wisconsin~60K1.10×
17North Dakota~8K1.10×
18Illinois~100K1.08×
19Maryland~60K1.06×
20Alabama~50K1.05×
21Kentucky~40K1.05×
22New York~200K1.04×
23Tennessee~70K1.04×
24Georgia~100K1.03×
25Indiana~60K1.02×
26Arkansas~30K1.02×
27New Hampshire~10K1.02×
28Utah~30K1.01×
29Mississippi~30K1.00×
30Florida~200K0.98×
31Vermont~6K0.98×
32West Virginia~20K0.97×
33Virginia~80K0.95×
34Oklahoma~40K0.95×
35Delaware~9K0.95×
36South Dakota~7K0.90×
37Alaska~6K0.90×
38Montana~8K0.89×
39Texas~300K0.88×
40Maine~10K0.88×
41Idaho~10K0.87×
42Arizona~60K0.82×
43Oregon~30K0.82×
44Washington, District of Columbia~8K0.82×
45Nevada~30K0.81×
46Hawaii~10K0.81×
47New Mexico~10K0.80×
48California~300K0.79×
49Washington~50K0.77×
50Colorado~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Competitive dance, United States
0.75×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Competitive dance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Competitive dance audience
#·InterestCategoryAffinity×
01cardio fitnessSports47.22×
02Career developmentBusiness & Career17.33×
03HariboFood & Beverages16.60×
04Olympic sportsSports15.00×
05Anastasia Beverly HillsBeauty & Wellness11.52×
06International educationBusiness & Career10.28×
07Family carCars & Mobility8.75×
08Hair ExtensionsBeauty & Wellness8.40×
09Folk musicMusic & Radio8.05×
10Nick Jr.Movies & TV7.38×
11High-net-worth individualBusiness & Career5.92×
12ConfectioneryFood & Beverages4.06×
13DiaryKids & Family3.59×
14MangaLiterature3.51×
15Anime and manga fandomLiterature3.49×
16High-definition televisionTechnology & Electronics3.43×
17Consumer electronicsTechnology & Electronics1.94×
18Video gamesGames1.93×
19ClothingFashion & Accessoires1.88×
20CosmeticsBeauty & Wellness1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Competitive dance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Competitive dance audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.51×
TraditionCONSERVATISM3.34×
Family OrientationCONSERVATISM2.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Competitive dance audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.84×
Need for SecurityCONSERVATISM0.89×
Design AffinityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Competitive dance have in United States?

Competitive dance has an estimated audience of 3,339,993 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Competitive dance fans?

70.4% of Competitive dance fans are female, 29.6% are male, with an average age of 36.5 years.

03

Which brands do Competitive dance fans like most?

Competitive dance fans show strongest brand affinity for Career development (17.33×), cardio fitness (47.22×), and Hair Extensions (8.4×) over the country average.

04

Where do Competitive dance fans live in United States?

Competitive dance fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Competitive dance fans also like?

Beyond Competitive dance itself, the audience over-indexes on cardio fitness (47.22×), Hair Extensions (8.4×), Olympic sports (15×), and Folk music (8.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Competitive dance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Competitive dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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