Folk music Audience in United States

Folk music logo

Folk music has an estimated audience of 18,299,008 people in United States. 50.6% are female, 49.4% are male, average age 38.3. Top regions: California, Tennessee, Texas. Top brand affinities: Aritzia, Sabrina Carpenter, Flower child, Harry Potter, Internet celebrity.

The average Folk music fan in United States is 38.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Tennessee, Texas. Top brand affinities include Aritzia, Sabrina Carpenter, Flower child, with strongest over-indexing on Aritzia (10.8× the country average). Demographically, the Folk music audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Folk music fans

Demographic split for Folk music audience in United States
MetricValue
Female50.6%
Male49.4%
Average age38.3
Estimated audience size18,299,008

Audience persona

The typical Folk music fan in United States is balanced, around 38.3 years old, with strong Tradition tendencies and a notable affinity for Aritzia.

Top regions in United States

Top regions ranked by reach for Folk music in United States
RegionReachAffinity
California2,630,3071.31×
Tennessee2,329,4956.35×
Texas1,374,8540.87×
New York1,110,0051.09×
Florida1,056,0080.85×
Illinois692,7481.14×
Georgia602,4601.07×
Pennsylvania571,0390.93×
Michigan556,5971.16×
North Carolina515,4500.94×
Ohio509,5760.9×
Virginia443,2340.99×
Washington413,4751.13×
Massachusetts402,4691.12×
New Jersey397,6240.85×
Arizona320,7130.86×
Indiana300,1330.9×
Maryland292,9230.93×
Missouri281,7190.96×
Colorado269,5830.93×
Wisconsin257,3210.93×
Minnesota255,8450.98×
South Carolina253,0280.92×
Oregon241,7171.15×
Alabama231,5830.91×
Kentucky209,1580.91×
Oklahoma193,5130.95×
Louisiana190,2490.81×
Connecticut176,5880.96×
Kansas146,1781.01×
Utah144,4660.88×
Arkansas142,3180.94×
Mississippi138,0950.92×
Nevada135,8800.77×
Iowa131,2580.87×
Idaho88,4240.96×
Maine77,3391.18×
Nebraska76,5510.83×
Hawaii74,6410.95×
West Virginia72,2740.85×
New Hampshire68,2120.95×
New Mexico67,9750.74×
Rhode Island59,6251.02×
Washington, District of Columbia59,4711.08×
Montana45,7380.9×
Delaware37,2300.74×
South Dakota33,0470.78×
Vermont32,6211.02×
Alaska32,3890.83×
North Dakota27,7350.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Folk music audience
BrandAffinityCategory
Aritzia10.8×Fashion & Accessoires
Sabrina Carpenter6.98×Music & Radio
Flower child13.37×Kids & Family
Harry Potter3.32×Movies & TV
Internet celebrity5.73×Internet & Social Media
Princess Polly9.41×Fashion & Accessoires
Love Island8.99×Movies & TV
Euphoria2.38×Movies & TV
Hair Extensions4.43×Beauty & Wellness
Kombucha11.65×Food & Beverages
PacSun5.74×Fashion & Accessoires
Superman1.89×Movies & TV
Very (online retailer)12.11×
Bohemia9.63×Travel & Leisure
Golf equipment3.97×Sports
Casey3.46×Music & Radio
MLB.com5.11×Sports
Golf ball4.04×Sports
The Open Championship5.09×Sports
Harmonica5.79×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Folk music audience
TraitClusterScore
TraditionCONSERVATISM3.89
Risk AppetiteTHRILL1.97
Luxury OrientationPREMIUM1.95
LGBTQ+ IdentityOPEN1.6
ExtroversionTHRILL1.46
Community OrientationOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Folk music
CountryShare
United States20.3%
India5.5%
United Kingdom5.0%

See Folk music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Folk music have in United States?

Folk music has an estimated audience of 18,299,008 people in United States, concentrated in California and Tennessee.

What is the gender split and age of Folk music fans?

50.6% of Folk music fans are female, 49.4% are male, with an average age of 38.3 years.

Which brands do Folk music fans like most?

Folk music fans show strongest brand affinity for Aritzia (10.8×), Sabrina Carpenter (6.98×), and Flower child (13.37×) over the country average.

Where do Folk music fans live in United States?

Folk music fans in United States are most concentrated in California (reach 2,630,307), Tennessee (reach 2,329,495), and Texas (reach 1,374,854). These three regions account for the largest share of the active audience.

What other brands do Folk music fans also like?

Beyond Folk music itself, the audience over-indexes on Sabrina Carpenter (6.98×), Flower child (13.37×), Harry Potter (3.32×), and Internet celebrity (5.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Folk music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.