Rascasse Audience Intelligence

Bohemia Audience in United States

A data profile of the people who buy, follow and care about Bohemia in United States — modelled from more than twelve digital signal sources. Bohemia has an estimated audience of 4,991,793 people in United States.

#94among Region in United States#472among POI in United States#572in Travel & Leisure

The average Bohemia fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Folk music, Rick and Morty, Hair Extensions, with strongest over-indexing on Folk music (9.63× the country average).

Demographically, the Bohemia audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bohemia fan in United States is more female, around 36.1 years old, with strong Tradition tendencies and a notable affinity for Folk music.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bohemia profile in United States.

Audience size
5M
in United States
Gender
80.0%♀
20.0% male
Age
36.1
average years
Country rank
#6715
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bohemia fans

80.0% are female, 20.0% are male, average age 36.1.

Fig. 02

Gender split

80.0%
Female
20.0%
Male
Demographic split for Bohemia audience in United States
MetricValue
Female80.0%
Male20.0%
Average age36.1
Estimated audience size4,991,793
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Bohemia audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3918%
40-4918%
50+15%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Bohemia audience comes from United States.

Worldwide audience distribution share by country for Bohemia
CountryShare
United States21.6%
Czech Republic6.3%
Spain5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bohemia audience in United States is strongest.

Fig. 05

Top regions by affinity

Bohemia fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K1.51×
02Wisconsin~100K1.31×
03Minnesota~90K1.29×
04Utah~60K1.26×
05North Dakota~10K1.20×
06Vermont~10K1.20×
07Oregon~70K1.19×
08Nebraska~30K1.19×
09Illinois~200K1.15×
10Washington~100K1.14×
11South Carolina~80K1.12×
12South Dakota~10K1.11×
13Alaska~10K1.08×
14Kansas~40K1.06×
15Montana~10K1.06×
16Massachusetts~100K1.05×
17Iowa~40K1.05×
18Washington, District of Columbia~20K1.04×
19Florida~300K1.03×
20Maine~20K1.02×
21North Carolina~200K1.01×
22Colorado~80K1.01×
23New Hampshire~20K1.01×
24Oklahoma~50K0.99×
25Connecticut~50K0.99×
26Alabama~70K0.98×
27California~500K0.97×
28Virginia~100K0.97×
29Georgia~100K0.96×
30Missouri~80K0.96×
31Idaho~20K0.96×
32Michigan~100K0.95×
33Texas~400K0.91×
34Arizona~90K0.91×
35Pennsylvania~200K0.90×
36Maryland~80K0.90×
37New Jersey~100K0.89×
38Tennessee~90K0.89×
39Arkansas~40K0.89×
40Rhode Island~10K0.89×
41Hawaii~20K0.87×
42Ohio~100K0.85×
43Indiana~80K0.85×
44Louisiana~50K0.84×
45Delaware~10K0.84×
46Mississippi~30K0.82×
47New Mexico~20K0.80×
48Nevada~40K0.79×
49West Virginia~20K0.79×
50Kentucky~50K0.78×
Fig. 06

Affinity by region

Affinity by region — Bohemia, United States
0.78×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bohemia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bohemia audience
#·InterestCategoryAffinity×
01HariboFood & Beverages15.03×
02Gender studiesPolitics & Society12.34×
03Anastasia Beverly HillsBeauty & Wellness11.08×
04Doctor StrangeLiterature11.02×
05Gypsy styleFashion & Accessoires10.54×
06Rick and MortyMovies & TV9.92×
07Folk musicMusic & Radio9.63×
08Guardians of the Galaxy (film)Movies & TV8.57×
09Dungeons & DragonsGames8.07×
10Hair ExtensionsBeauty & Wellness5.49×
11Bohemian styleFashion & Accessoires5.17×
12Anime and manga fandomLiterature4.21×
13DiaryKids & Family3.87×
14MangaLiterature3.45×
15Planet FitnessSports2.45×
16ClothingFashion & Accessoires1.99×
17CosmeticsBeauty & Wellness1.95×
18Consumer electronicsTechnology & Electronics1.76×
19SupermanMovies & TV1.74×
20Video gamesGames1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bohemia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bohemia audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.89×
MindfulnessBALANCE1.48×
PatriotismCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bohemia audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.72×
Need for SecurityCONSERVATISM0.81×
Career OrientationPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bohemia have in United States?

Bohemia has an estimated audience of 4,991,793 people in United States, concentrated in California and New York.

02

What is the gender split and age of Bohemia fans?

80.0% of Bohemia fans are female, 20.0% are male, with an average age of 36.1 years.

03

Which brands do Bohemia fans like most?

Bohemia fans show strongest brand affinity for Folk music (9.63×), Rick and Morty (9.92×), and Hair Extensions (5.49×) over the country average.

04

Where do Bohemia fans live in United States?

Bohemia fans in United States are most concentrated in California (reach ~500K), New York (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Bohemia fans also like?

Beyond Bohemia itself, the audience over-indexes on Rick and Morty (9.92×), Hair Extensions (5.49×), Gypsy style (10.54×), and Clothing (1.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Bohemia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bohemia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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