Bohemia Audience in United States

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Bohemia has an estimated audience of 4,991,793 people in United States. 80.0% are female, 20.0% are male, average age 36.1. Top regions: California, Texas, New York. Top brand affinities: UK garage, Combat sport, Minnesota, Product design, Dog breed.

The average Bohemia fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include UK garage, Combat sport, Minnesota, with strongest over-indexing on UK garage (14.31× the country average). Demographically, the Bohemia audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Bohemia fans

Demographic split for Bohemia audience in United States
MetricValue
Female80.0%
Male20.0%
Average age36.1
Estimated audience size4,991,793

Audience persona

The typical Bohemia fan in United States is more female, around 36.1 years old, with strong Tradition tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Bohemia in United States
RegionReachAffinity
California552,6421.01×
Texas412,2660.96×
New York407,3251.46×
Florida364,3571.08×
Illinois200,5341.21×
North Carolina156,6821.04×
Georgia155,4121.01×
Pennsylvania153,2820.91×
Ohio132,8580.86×
Michigan126,9080.97×
Washington121,8291.22×
Virginia119,3680.98×
New Jersey115,9230.91×
Massachusetts105,1871.07×
Wisconsin97,7321.3×
Arizona94,0930.92×
Minnesota91,6641.28×
Tennessee91,4890.91×
South Carolina87,0111.16×
Colorado83,0811.06×
Maryland78,9150.92×
Missouri78,5030.98×
Indiana78,0040.86×
Oregon71,1091.24×
Alabama68,9560.99×
Utah57,5941.29×
Oklahoma55,8531.01×
Louisiana52,7930.82×
Kentucky48,9870.78×
Connecticut47,9670.96×
Iowa43,0571.05×
Kansas41,4481.05×
Nevada38,9370.81×
Arkansas35,6900.87×
Mississippi32,6490.79×
Nebraska27,8621.11×
Idaho23,2820.93×
New Mexico19,7080.79×
New Hampshire19,5300.99×
Hawaii19,1070.89×
Maine17,7060.99×
West Virginia16,8000.72×
Washington, District of Columbia16,4701.1×
Montana13,7510.99×
Rhode Island13,6410.86×
South Dakota11,7451.02×
North Dakota11,6921.14×
Delaware10,8430.79×
Alaska10,6331×
Vermont9,9871.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bohemia audience
BrandAffinityCategory
UK garage14.31×Music & Radio
Combat sport3.19×Sports
Minnesota3.39×Travel & Leisure
Product design3.26×Business & Career
Dog breed1.6×Pets & Animals
Isometric exercise11.61×Sports
Home equity2.6×Home & Garden
Bank account2.63×Business & Career
Pro-Ject4.11×Music & Radio
Ludo (board game)10.91×Games
Natural rubber1.6×Cars & Mobility
3D printing1.93×Technology & Electronics
JDSU2.23×Business & Career
Stamp collecting3.41×Home & Garden
Racing1.84×Cars & Mobility
Emilio Estefan9.77×Music & Radio
Mothercare2.11×Kids & Family
Jesse Plemons2.12×Movies & TV
Cam Ward2.35×Sports
Bridget Jones: The Edge of Reason12.31×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bohemia audience
TraitClusterScore
TraditionCONSERVATISM2.37
SustainabilityBALANCE1.49
MindfulnessBALANCE1.41
Luxury OrientationPREMIUM1.4
DIY MentalityTHRILL1.36
Early Adopter MentalityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Bohemia
CountryShare
United States21.6%
Czech Republic6.3%
Spain5.8%

See Bohemia audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Bohemia have in United States?

Bohemia has an estimated audience of 4,991,793 people in United States, concentrated in California and Texas.

What is the gender split and age of Bohemia fans?

80.0% of Bohemia fans are female, 20.0% are male, with an average age of 36.1 years.

Which brands do Bohemia fans like most?

Bohemia fans show strongest brand affinity for UK garage (14.31×), Combat sport (3.19×), and Minnesota (3.39×) over the country average.

Where do Bohemia fans live in United States?

Bohemia fans in United States are most concentrated in California (reach 552,642), Texas (reach 412,266), and New York (reach 407,325). These three regions account for the largest share of the active audience.

What other brands do Bohemia fans also like?

Beyond Bohemia itself, the audience over-indexes on Combat sport (3.19×), Minnesota (3.39×), Product design (3.26×), and Dog breed (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bohemia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.