Bohemia Audience in Germany
Bohemia has an estimated audience of 906,817 people in Germany. 61.2% are female, 38.8% are male, average age 36.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Allegro (auction website), Xabi Alonso, Dynamo Dresden, FC Erzgebirge Aue, ICloud.
The average Bohemia fan in Germany is 36.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Allegro (auction website), Xabi Alonso, Dynamo Dresden, with strongest over-indexing on Allegro (auction website) (9.46× the country average). Demographically, the Bohemia audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Bohemia fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 36.1 |
| Estimated audience size | 906,817 |
Audience persona
The typical Bohemia fan in Germany is more female, around 36.1 years old, with strong Tradition tendencies and a notable affinity for Allegro (auction website).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 207,069 | 1.42× |
| Nordrhein-Westfalen | 198,553 | 1× |
| Baden-Württemberg | 139,549 | 1.13× |
| Niedersachsen | 83,770 | 0.95× |
| Hessen | 79,496 | 1.15× |
| Sachsen | 53,974 | 1.21× |
| Berlin | 50,195 | 1.24× |
| Rheinland-Pfalz | 45,480 | 1× |
| Schleswig-Holstein | 29,972 | 0.92× |
| Brandenburg | 24,885 | 0.88× |
| Hamburg | 24,475 | 1.19× |
| Thüringen | 19,722 | 0.85× |
| Sachsen-Anhalt | 18,583 | 0.79× |
| Mecklenburg-Vorpommern | 13,432 | 0.78× |
| Saarland | 7,815 | 0.7× |
| Bremen | 6,708 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Allegro (auction website) | 9.46× | Shopping |
| Xabi Alonso | 7.67× | Sports |
| Dynamo Dresden | 3.8× | Sports |
| FC Erzgebirge Aue | 7.56× | Sports |
| ICloud | 5.14× | Technology & Electronics |
| Satire | 4.43× | Literature |
| Frida Kahlo | 6.15× | Arts & Culture |
| Allgäu | 5.31× | Travel & Leisure |
| Google Maps | 2.25× | Internet & Social Media |
| Private bank | 14.38× | Business & Career |
| Google News | 3.57× | News |
| Tour de France | 4.9× | Sports |
| Ryanair | 2.22× | Travel & Leisure |
| Spas | 2.37× | Beauty & Wellness |
| TikTok | 1.51× | Internet & Social Media |
| Corey Taylor | 14.35× | Music & Radio |
| Yandex | 6.68× | Technology & Electronics |
| Casino | 4.4× | Games |
| Kosovo | 4.07× | Travel & Leisure |
| Meghan Markle | 4.9× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.78 |
| Individualism | JOY | 1.75 |
| Convenience Orientation | PREMIUM | 1.66 |
| Urban Lifestyle | OPEN | 1.59 |
| Community Orientation | OPEN | 1.42 |
| Sustainability | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Czech Republic | 6.3% |
| Spain | 5.8% |
See Bohemia audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Bohemia have in Germany?
Bohemia has an estimated audience of 906,817 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Bohemia fans?
61.2% of Bohemia fans are female, 38.8% are male, with an average age of 36.1 years.
Which brands do Bohemia fans like most?
Bohemia fans show strongest brand affinity for Allegro (auction website) (9.46×), Xabi Alonso (7.67×), and Dynamo Dresden (3.8×) over the country average.
Where do Bohemia fans live in Germany?
Bohemia fans in Germany are most concentrated in Bayern (reach 207,069), Nordrhein-Westfalen (reach 198,553), and Baden-Württemberg (reach 139,549). These three regions account for the largest share of the active audience.
What other brands do Bohemia fans also like?
Beyond Bohemia itself, the audience over-indexes on Xabi Alonso (7.67×), Dynamo Dresden (3.8×), FC Erzgebirge Aue (7.56×), and ICloud (5.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bohemia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.