Rascasse Audience Intelligence

Bohemia Audience in Germany

A data profile of the people who buy, follow and care about Bohemia in Germany — modelled from more than twelve digital signal sources. Bohemia has an estimated audience of 906,817 people in Germany.

#65among Region in Germany#540among POI in Germany#564in Travel & Leisure

The average Bohemia fan in Germany is 36.1 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Reima, FC Erzgebirge Aue, Dynamo Dresden, with strongest over-indexing on Reima (50.73× the country average).

Demographically, the Bohemia audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Tradition, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bohemia fan in Germany is more female, around 36.1 years old, with strong Tradition tendencies and a notable affinity for Reima.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bohemia profile in Germany.

Audience size
907K
in Germany
Gender
61.2%♀
38.8% male
Age
36.1
average years
Country rank
#7089
POI in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bohemia fans

61.2% are female, 38.8% are male, average age 36.1.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Bohemia audience in Germany
MetricValue
Female61.2%
Male38.8%
Average age36.1
Estimated audience size906,817
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Bohemia audience in Germany
Age bracketShare%
16-1931%
20-2917%
30-3917%
40-4919%
50+16%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Bohemia audience comes from Germany.

Worldwide audience distribution share by country for Bohemia
CountryShare
United States21.6%
Czech Republic6.3%
Spain5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bohemia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bohemia fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.36×
02Berlin~50K1.20×
03Hamburg~20K1.19×
04Sachsen~50K1.18×
05Hessen~80K1.15×
06Baden-Württemberg~100K1.10×
07Nordrhein-Westfalen~200K0.99×
08Rheinland-Pfalz~50K0.99×
09Bremen~8K0.98×
10Niedersachsen~80K0.94×
11Schleswig-Holstein~30K0.93×
12Brandenburg~30K0.90×
13Thüringen~20K0.88×
14Sachsen-Anhalt~20K0.84×
15Mecklenburg-Vorpommern~10K0.81×
16Saarland~9K0.80×
Fig. 06

Affinity by region

Affinity by region — Bohemia, Germany
0.80×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bohemia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bohemia audience
#·InterestCategoryAffinity×
01ReimaKids & Family50.73×
02Corey TaylorMusic & Radio18.72×
03Private bankBusiness & Career13.40×
04WoodstockMusic & Radio11.95×
05BodysuitFashion & Accessoires8.51×
06CasablancaTravel & Leisure8.06×
07Tally WeijlFashion & Accessoires6.99×
08Xabi AlonsoSports6.86×
09FC Erzgebirge AueSports6.56×
10Gypsy styleFashion & Accessoires6.48×
11Allegro (auction website)Shopping6.41×
12Folk musicMusic & Radio4.42×
13Crime fictionLiterature4.28×
14Unique GiftsShopping3.80×
15Dynamo DresdenSports3.32×
16Anime conventionLiterature3.26×
17Siberian HuskyPets & Animals2.73×
18French BulldogPets & Animals2.63×
19Women's clothingFashion & Accessoires1.94×
20ImmoScout24Home & Garden1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bohemia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bohemia audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.98×
Quality AwarenessPREMIUM2.10×
ExtroversionTHRILL2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bohemia audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Social Media UsageJOY0.84×
Early Adopter MentalityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bohemia have in Germany?

Bohemia has an estimated audience of 906,817 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Bohemia fans?

61.2% of Bohemia fans are female, 38.8% are male, with an average age of 36.1 years.

03

Which brands do Bohemia fans like most?

Bohemia fans show strongest brand affinity for Reima (50.73×), FC Erzgebirge Aue (6.56×), and Dynamo Dresden (3.32×) over the country average.

04

Where do Bohemia fans live in Germany?

Bohemia fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bohemia fans also like?

Beyond Bohemia itself, the audience over-indexes on FC Erzgebirge Aue (6.56×), Dynamo Dresden (3.32×), Xabi Alonso (6.86×), and Corey Taylor (18.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Bohemia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bohemia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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