Rascasse Audience Intelligence

Private bank Audience in Germany

A data profile of the people who buy, follow and care about Private bank in Germany — modelled from more than twelve digital signal sources. Private bank has an estimated audience of 332,517 people in Germany.

#230among Touchpoint in Germany#1108in Business & Career

The average Private bank fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include ING Group, Allegro (auction website), Pepco, with strongest over-indexing on ING Group (45.89× the country average).

Demographically, the Private bank audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Career Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Private bank fan in Germany is balanced, around 40.3 years old, with strong Career Orientation tendencies and a notable affinity for ING Group.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Private bank profile in Germany.

Audience size
333K
in Germany
Gender
49.3%♀
50.7% male
Age
40.3
average years
Country rank
#16103
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Private bank fans

49.3% are female, 50.7% are male, average age 40.3.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Private bank audience in Germany
MetricValue
Female49.3%
Male50.7%
Average age40.3
Estimated audience size332,517
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Private bank audience in Germany
Age bracketShare%
16-1923%
20-2913%
30-3917%
40-4920%
50+27%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Private bank audience comes from Germany.

Worldwide audience distribution share by country for Private bank
CountryShare
United States32.9%
France6.4%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Private bank audience in Germany is strongest.

Fig. 05

Top regions by affinity

Private bank fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.30×
02Sachsen-Anhalt~10K1.17×
03Hamburg~9K1.15×
04Sachsen~20K1.10×
05Bayern~60K1.05×
06Saarland~4K1.05×
07Thüringen~9K1.04×
08Berlin~20K1.03×
09Baden-Württemberg~40K0.99×
10Bremen~3K0.99×
11Nordrhein-Westfalen~70K0.97×
12Mecklenburg-Vorpommern~6K0.96×
13Niedersachsen~30K0.91×
14Brandenburg~9K0.90×
15Rheinland-Pfalz~10K0.89×
16Schleswig-Holstein~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Private bank, Germany
0.87×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Private bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Private bank audience
#·InterestCategoryAffinity×
01ING GroupBusiness & Career45.89×
02Julius BärBusiness & Career42.27×
03Private bankingBusiness & Career36.42×
04Merkur PrivatbankBusiness & Career34.76×
05FlessabankBusiness & Career34.76×
06BerenbergBusiness & Career34.59×
07Travel documentaryMovies & TV30.66×
08Ozon.ruShopping27.29×
09V-BankBusiness & Career25.02×
10Allegro (auction website)Shopping22.84×
11PepcoFashion & Accessoires22.70×
12Style (TV series)Movies & TV20.02×
13TogoTravel & Leisure16.68×
14BohemiaTravel & Leisure13.40×
15LindexFashion & Accessoires12.13×
16Frank SinatraMusic & Radio11.55×
17NiceTravel & Leisure7.47×
18ShellacBeauty & Wellness6.43×
19Google NewsNews4.43×
20SparkasseBusiness & Career3.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Private bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Private bank audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.94×
MindfulnessBALANCE1.77×
Urban LifestyleOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Private bank audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
TraditionCONSERVATISM0.78×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Private bank have in Germany?

Private bank has an estimated audience of 332,517 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Private bank fans?

49.3% of Private bank fans are female, 50.7% are male, with an average age of 40.3 years.

03

Which brands do Private bank fans like most?

Private bank fans show strongest brand affinity for ING Group (45.89×), Allegro (auction website) (22.84×), and Pepco (22.7×) over the country average.

04

Where do Private bank fans live in Germany?

Private bank fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Private bank fans also like?

Beyond Private bank itself, the audience over-indexes on Allegro (auction website) (22.84×), Pepco (22.7×), Nice (7.47×), and Private banking (36.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Private bank audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Private bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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