Private bank Audience in Germany
Private bank has an estimated audience of 332,517 people in Germany. 49.3% are female, 50.7% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: ING Group, Allegro (auction website), Pepco, Nice, Private banking.
The average Private bank fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include ING Group, Allegro (auction website), Pepco, with strongest over-indexing on ING Group (45.89× the country average). Demographically, the Private bank audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Touchpoint
Demographics of Private bank fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 40.3 |
| Estimated audience size | 332,517 |
Audience persona
The typical Private bank fan in Germany is balanced, around 40.3 years old, with strong Career Orientation tendencies and a notable affinity for ING Group.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,545 | 1.01× |
| Bayern | 57,753 | 1.08× |
| Baden-Württemberg | 45,757 | 1.01× |
| Hessen | 35,372 | 1.4× |
| Niedersachsen | 29,101 | 0.9× |
| Sachsen | 17,964 | 1.1× |
| Berlin | 17,467 | 1.17× |
| Rheinland-Pfalz | 14,334 | 0.86× |
| Schleswig-Holstein | 10,102 | 0.85× |
| Sachsen-Anhalt | 9,789 | 1.14× |
| Brandenburg | 9,141 | 0.89× |
| Hamburg | 9,047 | 1.2× |
| Thüringen | 8,437 | 1× |
| Mecklenburg-Vorpommern | 5,873 | 0.93× |
| Saarland | 3,825 | 0.94× |
| Bremen | 2,675 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ING Group | 45.89× | Business & Career |
| Allegro (auction website) | 22.84× | Shopping |
| Pepco | 22.7× | Fashion & Accessoires |
| Nice | 7.47× | Travel & Leisure |
| Private banking | 36.42× | Business & Career |
| Ozon.ru | 27.29× | Shopping |
| Bohemia | 13.4× | Travel & Leisure |
| Travel documentary | 30.66× | Movies & TV |
| Style (TV series) | 20.02× | Movies & TV |
| Sparkasse | 3.44× | Business & Career |
| Shellac | 6.43× | Beauty & Wellness |
| Lindex | 12.13× | Fashion & Accessoires |
| Togo | 16.68× | Travel & Leisure |
| Frank Sinatra | 11.55× | Music & Radio |
| Google News | 4.43× | News |
| Banya (sauna) | 22.44× | Home & Garden |
| Branch (banking) | 14.65× | Business & Career |
| Maître Gims | 22.75× | Music & Radio |
| Bonprix | 2.9× | Shopping |
| Wealth management | 8.25× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 4.4 |
| Need for Security | CONSERVATISM | 1.62 |
| Convenience Orientation | PREMIUM | 1.62 |
| Sports Activity | POWER | 1.53 |
| Tradition | CONSERVATISM | 1.35 |
| Patriotism | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.9% |
| France | 6.4% |
| United Kingdom | 6.2% |
See Private bank audiences in other countries
More Business & Career audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Private bank have in Germany?
Private bank has an estimated audience of 332,517 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Private bank fans?
49.3% of Private bank fans are female, 50.7% are male, with an average age of 40.3 years.
Which brands do Private bank fans like most?
Private bank fans show strongest brand affinity for ING Group (45.89×), Allegro (auction website) (22.84×), and Pepco (22.7×) over the country average.
Where do Private bank fans live in Germany?
Private bank fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,545), Bayern (reach 57,753), and Baden-Württemberg (reach 45,757). These three regions account for the largest share of the active audience.
What other brands do Private bank fans also like?
Beyond Private bank itself, the audience over-indexes on Allegro (auction website) (22.84×), Pepco (22.7×), Nice (7.47×), and Private banking (36.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Private bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.