ING Group Audience in Germany
ING Group has an estimated audience of 518,972 people in Germany. 37.6% are female, 62.4% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: ImmoScout24, Biomedical engineering, Barclays, Mittelstand, Jimdo.
The average ING Group fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include ImmoScout24, Biomedical engineering, Barclays, with strongest over-indexing on ImmoScout24 (1.86× the country average). Demographically, the ING Group audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of ING Group fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 41.2 |
| Estimated audience size | 518,972 |
Audience persona
The typical ING Group fan in Germany is more male, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for ImmoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 157,382 | 1.13× |
| Bayern | 93,101 | 0.91× |
| Baden-Württemberg | 73,095 | 0.84× |
| Niedersachsen | 59,770 | 0.96× |
| Hessen | 47,983 | 0.99× |
| Sachsen | 43,123 | 1.38× |
| Rheinland-Pfalz | 31,133 | 0.97× |
| Berlin | 30,449 | 1.07× |
| Brandenburg | 27,758 | 1.4× |
| Schleswig-Holstein | 22,370 | 0.98× |
| Thüringen | 17,708 | 1.09× |
| Sachsen-Anhalt | 16,971 | 1.03× |
| Hamburg | 12,833 | 0.89× |
| Mecklenburg-Vorpommern | 10,483 | 0.86× |
| Saarland | 6,021 | 0.77× |
| Bremen | 4,042 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ImmoScout24 | 1.86× | Home & Garden |
| Biomedical engineering | 5.36× | Business & Career |
| Barclays | 5.9× | Business & Career |
| Mittelstand | 4.57× | Business & Career |
| Jimdo | 4.96× | Internet & Social Media |
| Software framework | 4.68× | Technology & Electronics |
| Wealth management | 4.81× | Business & Career |
| Payment | 3.33× | Business & Career |
| ImmobilienScout24 | 1.75× | Home & Garden |
| Telemarketing | 4.14× | Business & Career |
| Exchange-traded fund | 4.24× | Business & Career |
| Master craftsman | 2.23× | Business & Career |
| Abitur | 4.86× | Business & Career |
| Apprenticeship | 2.19× | Business & Career |
| Trade Republic | 2.15× | Business & Career |
| Business school | 3.03× | Business & Career |
| Stock fund | 4.85× | Business & Career |
| College | 1.59× | Business & Career |
| Decoration | 1.54× | Home & Garden |
| Exchange (organized market) | 3.19× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.34 |
| Patriotism | CONSERVATISM | 1.28 |
| Price Sensitivity | PREMIUM | 1.21 |
| Career Orientation | POWER | 1.11 |
| Pet Ownership | JOY | 1.07 |
| Sports Activity | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 53.2% |
| Belgium | 8.4% |
| Australia | 5.6% |
See ING Group audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does ING Group have in Germany?
ING Group has an estimated audience of 518,972 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ING Group fans?
37.6% of ING Group fans are female, 62.4% are male, with an average age of 41.2 years.
Which brands do ING Group fans like most?
ING Group fans show strongest brand affinity for ImmoScout24 (1.86×), Biomedical engineering (5.36×), and Barclays (5.9×) over the country average.
Where do ING Group fans live in Germany?
ING Group fans in Germany are most concentrated in Nordrhein-Westfalen (reach 157,382), Bayern (reach 93,101), and Baden-Württemberg (reach 73,095). These three regions account for the largest share of the active audience.
What other brands do ING Group fans also like?
Beyond ING Group itself, the audience over-indexes on Biomedical engineering (5.36×), Barclays (5.9×), Mittelstand (4.57×), and Jimdo (4.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ING Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.