Rascasse Audience Intelligence

ING Group Target Market in Germany

A data profile of the people who buy, follow and care about ING Group in Germany — modelled from more than twelve digital signal sources. ING Group has an estimated audience of 626,525 people in Germany.

#29among Bank in Germany#1279among Brand in Germany#774in Business & Career

The average ING Group fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include ImmoScout24, Biomedical engineering, Barclays, with strongest over-indexing on ImmoScout24 (1.86× the country average).

Demographically, the ING Group audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Pet Ownership, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ING Group fan in Germany is more male, around 41.2 years old, with strong Pet Ownership tendencies and a notable affinity for ImmoScout24.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ING Group profile in Germany.

Audience size
627K
in Germany
Gender
37.6%♀
62.4% male
Age
41.2
average years
Country rank
#9751
Brand in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ING Group

37.6% are female, 62.4% are male, average age 41.2.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for ING Group audience in Germany
MetricValue
Female37.6%
Male62.4%
Average age41.2
Estimated audience size626,525
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the ING Group audience in Germany
Age bracketShare%
16-1911%
20-2919%
30-3926%
40-4925%
50+19%
Fig. 04

Worldwide distribution

54.3%

of the worldwide ING Group audience comes from Germany.

Worldwide audience distribution share by country for ING Group
CountryShare
Germany54.3%
Belgium7.7%
Spain5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ING Group audience in Germany is strongest.

Fig. 05

Top regions by affinity

ING Group customers by region in Germany
#RegionReachAffinity×
01Brandenburg~30K1.45×
02Sachsen~40K1.31×
03Thüringen~20K1.11×
04Nordrhein-Westfalen~100K1.07×
05Sachsen-Anhalt~20K1.05×
06Berlin~30K0.99×
07Hessen~50K0.98×
08Rheinland-Pfalz~30K0.97×
09Schleswig-Holstein~20K0.97×
10Niedersachsen~60K0.96×
11Mecklenburg-Vorpommern~10K0.96×
12Bayern~90K0.92×
13Baden-Württemberg~80K0.87×
14Hamburg~10K0.87×
15Bremen~4K0.82×
16Saarland~6K0.81×
Fig. 06

Affinity by region

Affinity by region — ING Group, Germany
0.81×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ING Group audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ING Group audience
#·InterestCategoryAffinity×
01BarclaysBusiness & Career5.90×
02Biomedical engineeringBusiness & Career5.36×
03Deutsche VermögensberatungBusiness & Career5.13×
04JimdoInternet & Social Media4.96×
05AbiturBusiness & Career4.86×
06Stock fundBusiness & Career4.85×
07Wealth managementBusiness & Career4.81×
08Software frameworkTechnology & Electronics4.68×
09MittelstandBusiness & Career4.57×
10Exchange-traded fundBusiness & Career4.24×
11TelemarketingBusiness & Career4.14×
12PaymentBusiness & Career3.33×
13Business schoolBusiness & Career3.03×
14Master craftsmanBusiness & Career2.23×
15ApprenticeshipBusiness & Career2.19×
16Trade RepublicBusiness & Career2.15×
17ImmoScout24Home & Garden1.86×
18ImmobilienScout24Home & Garden1.75×
19toom BaumarktShopping1.73×
20CollegeBusiness & Career1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ING Group audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ING Group audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.10×
Career OrientationPOWER1.07×
Early Adopter MentalityPOWER1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ING Group audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.48×
PatriotismCONSERVATISM0.51×
IndulgenceJOY0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ING Group's target market in Germany?

ING Group's target market in Germany covers an estimated 626,525 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of ING Group customers?

37.6% of the ING Group audience are female, 62.4% are male, with an average age of 41.2 years.

03

Which brands do ING Group fans like most?

ING Group fans show strongest brand affinity for ImmoScout24 (1.86×), Biomedical engineering (5.36×), and Barclays (5.9×) over the country average.

04

Where do ING Group fans live in Germany?

ING Group fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do ING Group fans also like?

Beyond ING Group itself, the audience over-indexes on Biomedical engineering (5.36×), Barclays (5.9×), Mittelstand (4.57×), and Jimdo (4.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in Germany

See ING Group audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ING Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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