Stock fund Audience in Germany
Stock fund has an estimated audience of 657,549 people in Germany. 53.0% are female, 47.0% are male, average age 31.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Postbank, Stock market, E.ON, Hedge fund, Commercial bank.
The average Stock fund fan in Germany is 31.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Postbank, Stock market, E.ON, with strongest over-indexing on Postbank (9.01× the country average). Demographically, the Stock fund audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Stock fund fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 31.8 |
| Estimated audience size | 657,549 |
Audience persona
The typical Stock fund fan in Germany is balanced, around 31.8 years old, with strong Career Orientation tendencies and a notable affinity for Postbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 155,662 | 1.08× |
| Bayern | 136,292 | 1.29× |
| Baden-Württemberg | 120,735 | 1.35× |
| Niedersachsen | 73,562 | 1.15× |
| Hessen | 55,139 | 1.1× |
| Rheinland-Pfalz | 35,608 | 1.08× |
| Sachsen | 27,738 | 0.86× |
| Berlin | 24,636 | 0.84× |
| Schleswig-Holstein | 24,325 | 1.03× |
| Brandenburg | 19,055 | 0.93× |
| Thüringen | 15,329 | 0.91× |
| Hamburg | 15,051 | 1.01× |
| Sachsen-Anhalt | 14,444 | 0.85× |
| Mecklenburg-Vorpommern | 9,586 | 0.76× |
| Saarland | 7,128 | 0.88× |
| Bremen | 4,866 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Postbank | 9.01× | Business & Career |
| Stock market | 12× | Business & Career |
| E.ON | 8.84× | Home & Garden |
| Hedge fund | 20.56× | Business & Career |
| Commercial bank | 25.94× | Business & Career |
| UniCredit | 25.37× | Business & Career |
| EToro | 11.24× | Business & Career |
| Borussia Dortmund | 1.8× | Sports |
| Lego Star Wars | 10.92× | Kids & Family |
| MarketWatch | 14.04× | Business & Career |
| Savings account | 10.62× | Business & Career |
| Gold as an investment | 27.62× | Business & Career |
| Banking | 2.67× | Business & Career |
| Danske Bank | 22.64× | Business & Career |
| Pokémon | 3.84× | Games |
| FC Bayern Munich | 1.74× | Sports |
| Hannah Arendt | 8.8× | Literature |
| Asset management | 6.59× | Business & Career |
| Solidarity | 4.64× | Politics & Society |
| Personal finance | 1.72× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.02 |
| Risk Appetite | THRILL | 2.56 |
| Quality Awareness | PREMIUM | 1.89 |
| Early Adopter Mentality | POWER | 1.6 |
| Sustainability | BALANCE | 1.45 |
| Need for Security | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 44.8% |
| Taiwan | 6.4% |
| India | 6.1% |
See Stock fund audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Stock fund have in Germany?
Stock fund has an estimated audience of 657,549 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stock fund fans?
53.0% of Stock fund fans are female, 47.0% are male, with an average age of 31.8 years.
Which brands do Stock fund fans like most?
Stock fund fans show strongest brand affinity for Postbank (9.01×), Stock market (12×), and E.ON (8.84×) over the country average.
Where do Stock fund fans live in Germany?
Stock fund fans in Germany are most concentrated in Nordrhein-Westfalen (reach 155,662), Bayern (reach 136,292), and Baden-Württemberg (reach 120,735). These three regions account for the largest share of the active audience.
What other brands do Stock fund fans also like?
Beyond Stock fund itself, the audience over-indexes on Stock market (12×), E.ON (8.84×), Hedge fund (20.56×), and Commercial bank (25.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stock fund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.