Rascasse Audience Intelligence

Stock fund Audience in Germany

A data profile of the people who buy, follow and care about Stock fund in Germany — modelled from more than twelve digital signal sources. Stock fund has an estimated audience of 657,549 people in Germany.

#4001among Topic in Germany#736in Business & Career

The average Stock fund fan in Germany is 31.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Stock market, Postbank, UniCredit, with strongest over-indexing on Stock market (21.13× the country average).

Demographically, the Stock fund audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stock fund fan in Germany is balanced, around 31.8 years old, with strong Career Orientation tendencies and a notable affinity for Stock market.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stock fund profile in Germany.

Audience size
658K
in Germany
Gender
53.0%♀
47.0% male
Age
31.8
average years
Country rank
#9320
Topic in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stock fund fans

53.0% are female, 47.0% are male, average age 31.8.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Stock fund audience in Germany
MetricValue
Female53.0%
Male47.0%
Average age31.8
Estimated audience size657,549
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Stock fund audience in Germany
Age bracketShare%
16-1945%
20-2919%
30-3912%
40-4911%
50+13%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Stock fund audience comes from Germany.

Worldwide audience distribution share by country for Stock fund
CountryShare
Germany44.8%
Taiwan6.4%
India6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stock fund audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stock fund fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.30×
02Bayern~100K1.27×
03Niedersachsen~70K1.13×
04Rheinland-Pfalz~30K1.06×
05Nordrhein-Westfalen~200K1.05×
06Hessen~50K1.05×
07Schleswig-Holstein~20K1.04×
08Hamburg~10K1.00×
09Brandenburg~20K0.97×
10Thüringen~20K0.97×
11Saarland~8K0.96×
12Sachsen-Anhalt~20K0.94×
13Bremen~5K0.94×
14Sachsen~30K0.90×
15Mecklenburg-Vorpommern~10K0.87×
16Berlin~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Stock fund, Germany
0.82×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stock fund audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stock fund audience
#·InterestCategoryAffinity×
01UniCreditBusiness & Career28.62×
02Danske BankBusiness & Career26.11×
03Gold as an investmentBusiness & Career24.54×
04Commercial bankBusiness & Career22.50×
05Stock marketBusiness & Career21.13×
06Hedge fundBusiness & Career20.96×
07Goldman SachsBusiness & Career17.29×
08Day traderBusiness & Career13.81×
09Mutual fundBusiness & Career13.18×
10Savings accountBusiness & Career10.26×
11MittelstandBusiness & Career10.24×
12PostbankBusiness & Career8.25×
13Asset managementBusiness & Career7.68×
14E.ONHome & Garden6.79×
15SolidarityPolitics & Society6.62×
16DeutschrapMusic & Radio3.91×
17HugendubelShopping3.43×
18BankingBusiness & Career2.48×
19CommerzbankBusiness & Career2.36×
20Personal financeBusiness & Career2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stock fund audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stock fund audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.52×
Risk AppetiteTHRILL4.24×
Early Adopter MentalityPOWER1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stock fund audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.63×
IndulgenceJOY0.68×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stock fund have in Germany?

Stock fund has an estimated audience of 657,549 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Stock fund fans?

53.0% of Stock fund fans are female, 47.0% are male, with an average age of 31.8 years.

03

Which brands do Stock fund fans like most?

Stock fund fans show strongest brand affinity for Stock market (21.13×), Postbank (8.25×), and UniCredit (28.62×) over the country average.

04

Where do Stock fund fans live in Germany?

Stock fund fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Stock fund fans also like?

Beyond Stock fund itself, the audience over-indexes on Postbank (8.25×), UniCredit (28.62×), Hedge fund (20.96×), and E.ON (6.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Stock fund audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stock fund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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