Goldman Sachs Audience in Germany
Goldman Sachs has an estimated audience of 468,263 people in Germany. 36.9% are female, 63.1% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Big Short, Maison Margiela, Samsonite, Mytheresa.com, Isabel Marant.
The average Goldman Sachs fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Big Short, Maison Margiela, Samsonite, with strongest over-indexing on The Big Short (75.45× the country average). Demographically, the Goldman Sachs audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Goldman Sachs fans
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 43.3 |
| Estimated audience size | 468,263 |
Audience persona
The typical Goldman Sachs fan in Germany is more male, around 43.3 years old, with strong Career Orientation tendencies and a notable affinity for The Big Short.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 104,736 | 1.02× |
| Bayern | 101,234 | 1.34× |
| Baden-Württemberg | 73,120 | 1.14× |
| Hessen | 63,676 | 1.78× |
| Niedersachsen | 39,371 | 0.87× |
| Berlin | 28,621 | 1.37× |
| Rheinland-Pfalz | 21,255 | 0.91× |
| Sachsen | 21,216 | 0.92× |
| Schleswig-Holstein | 14,721 | 0.88× |
| Hamburg | 12,571 | 1.19× |
| Brandenburg | 11,111 | 0.76× |
| Thüringen | 9,379 | 0.79× |
| Sachsen-Anhalt | 8,903 | 0.73× |
| Mecklenburg-Vorpommern | 5,267 | 0.59× |
| Saarland | 5,096 | 0.89× |
| Bremen | 3,275 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Big Short | 75.45× | Movies & TV |
| Maison Margiela | 36.71× | Fashion & Accessoires |
| Samsonite | 37.5× | Fashion & Accessoires |
| Mytheresa.com | 34.47× | Shopping |
| Isabel Marant | 21.19× | Fashion & Accessoires |
| UBS | 44.92× | Business & Career |
| Morgan Stanley | 63.15× | Business & Career |
| Citigroup | 69.55× | Business & Career |
| Aesop | 40.66× | Beauty & Wellness |
| Merrill Lynch | 112.6× | Business & Career |
| Deutsche Bank | 8.13× | Business & Career |
| Stella McCartney | 20.21× | Fashion & Accessoires |
| Friedrich Merz | 8.5× | Politics & Society |
| StockTwits | 58.33× | Business & Career |
| Chloé | 15.9× | Fashion & Accessoires |
| The Wall Street Journal | 20.32× | News |
| Forex signals | 20× | Business & Career |
| Goldie Hawn | 20× | Movies & TV |
| Yahoo!ショッピング | 5.77× | |
| Colette | 61.68× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 5.13 |
| Early Adopter Mentality | POWER | 2.2 |
| Risk Appetite | THRILL | 1.75 |
| Need for Security | CONSERVATISM | 1.52 |
| Quality Awareness | PREMIUM | 1.51 |
| Social Media Usage | JOY | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.6% |
| India | 10.4% |
| United Kingdom | 9.3% |
See Goldman Sachs audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Goldman Sachs have in Germany?
Goldman Sachs has an estimated audience of 468,263 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Goldman Sachs fans?
36.9% of Goldman Sachs fans are female, 63.1% are male, with an average age of 43.3 years.
Which brands do Goldman Sachs fans like most?
Goldman Sachs fans show strongest brand affinity for The Big Short (75.45×), Maison Margiela (36.71×), and Samsonite (37.5×) over the country average.
Where do Goldman Sachs fans live in Germany?
Goldman Sachs fans in Germany are most concentrated in Nordrhein-Westfalen (reach 104,736), Bayern (reach 101,234), and Baden-Württemberg (reach 73,120). These three regions account for the largest share of the active audience.
What other brands do Goldman Sachs fans also like?
Beyond Goldman Sachs itself, the audience over-indexes on Maison Margiela (36.71×), Samsonite (37.5×), Mytheresa.com (34.47×), and Isabel Marant (21.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Goldman Sachs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.