Rascasse Audience Intelligence

Goldman Sachs Target Market in Germany

A data profile of the people who buy, follow and care about Goldman Sachs in Germany — modelled from more than twelve digital signal sources. Goldman Sachs has an estimated audience of 496,739 people in Germany.

#33among Bank in Germany#1539among Brand in Germany#887in Business & Career

The average Goldman Sachs fan in Germany is 44.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Big Short, Maison Margiela, Samsonite, with strongest over-indexing on The Big Short (75.45× the country average).

Demographically, the Goldman Sachs audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Goldman Sachs fan in Germany is more male, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for The Big Short.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goldman Sachs profile in Germany.

Audience size
497K
in Germany
Gender
21.2%♀
78.8% male
Age
44.3
average years
Country rank
#11809
Brand in Germany
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Goldman Sachs

21.2% are female, 78.8% are male, average age 44.3.

Fig. 02

Gender split

21.2%
Female
78.8%
Male
Demographic split for Goldman Sachs audience in Germany
MetricValue
Female21.2%
Male78.8%
Average age44.3
Estimated audience size496,739
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Goldman Sachs audience in Germany
Age bracketShare%
16-196%
20-2918%
30-3921%
40-4924%
50+30%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Goldman Sachs audience comes from Germany.

Worldwide audience distribution share by country for Goldman Sachs
CountryShare
United States31.0%
India10.0%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goldman Sachs audience in Germany is strongest.

Fig. 05

Top regions by affinity

Goldman Sachs customers by region in Germany
#RegionReachAffinity×
01Hessen~60K1.70×
02Bayern~100K1.32×
03Berlin~30K1.30×
04Baden-Württemberg~70K1.15×
05Hamburg~10K1.15×
06Nordrhein-Westfalen~100K1.00×
07Sachsen~20K0.95×
08Rheinland-Pfalz~20K0.92×
09Saarland~5K0.92×
10Niedersachsen~40K0.89×
11Schleswig-Holstein~10K0.89×
12Bremen~3K0.85×
13Thüringen~10K0.82×
14Brandenburg~10K0.81×
15Sachsen-Anhalt~9K0.75×
16Mecklenburg-Vorpommern~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Goldman Sachs, Germany
0.71×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goldman Sachs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goldman Sachs audience
#·InterestCategoryAffinity×
01Merrill LynchBusiness & Career112.60×
02The Big ShortMovies & TV75.45×
03CitigroupBusiness & Career69.55×
04Morgan StanleyBusiness & Career63.15×
05ColetteLiterature61.68×
06StockTwitsBusiness & Career58.33×
07UBSBusiness & Career44.92×
08AesopBeauty & Wellness40.66×
09SamsoniteFashion & Accessoires37.50×
10Maison MargielaFashion & Accessoires36.71×
11Mytheresa.comShopping34.47×
12Isabel MarantFashion & Accessoires21.19×
13The Wall Street JournalNews20.32×
14Stella McCartneyFashion & Accessoires20.21×
15Phillips (auctioneers)Shopping20.00×
16Goldie HawnMovies & TV20.00×
17Forex signalsBusiness & Career20.00×
18Edward NortonMovies & TV20.00×
19ChloéFashion & Accessoires15.90×
20Deutsche BankBusiness & Career8.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goldman Sachs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goldman Sachs audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.01×
Quality AwarenessPREMIUM2.57×
Luxury OrientationPREMIUM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goldman Sachs audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.61×
ExtroversionTHRILL0.65×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Goldman Sachs's target market in Germany?

Goldman Sachs's target market in Germany covers an estimated 496,739 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Goldman Sachs customers?

21.2% of the Goldman Sachs audience are female, 78.8% are male, with an average age of 44.3 years.

03

Which brands do Goldman Sachs fans like most?

Goldman Sachs fans show strongest brand affinity for The Big Short (75.45×), Maison Margiela (36.71×), and Samsonite (37.5×) over the country average.

04

Where do Goldman Sachs fans live in Germany?

Goldman Sachs fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Goldman Sachs fans also like?

Beyond Goldman Sachs itself, the audience over-indexes on Maison Margiela (36.71×), Samsonite (37.5×), Mytheresa.com (34.47×), and Isabel Marant (21.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in Germany

See Goldman Sachs audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Goldman Sachs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →