UBS Audience in Germany
UBS has an estimated audience of 331,840 people in Germany. 38.8% are female, 61.2% are male, average age 45.1. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Maison Margiela, Samsonite, Mytheresa.com, Goldman Sachs, Isabel Marant.
The average UBS fan in Germany is 45.1 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Maison Margiela, Samsonite, Mytheresa.com, with strongest over-indexing on Maison Margiela (31.07× the country average). Demographically, the UBS audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of UBS fans
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 45.1 |
| Estimated audience size | 331,840 |
Audience persona
The typical UBS fan in Germany is more male, around 45.1 years old, with strong Career Orientation tendencies and a notable affinity for Maison Margiela.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 83,056 | 1.83× |
| Nordrhein-Westfalen | 71,860 | 0.99× |
| Bayern | 69,157 | 1.3× |
| Hessen | 58,473 | 2.31× |
| Berlin | 21,154 | 1.43× |
| Niedersachsen | 20,981 | 0.65× |
| Rheinland-Pfalz | 15,614 | 0.94× |
| Sachsen | 11,366 | 0.7× |
| Brandenburg | 10,067 | 0.98× |
| Hamburg | 9,604 | 1.28× |
| Schleswig-Holstein | 8,175 | 0.69× |
| Thüringen | 5,094 | 0.6× |
| Sachsen-Anhalt | 4,394 | 0.51× |
| Saarland | 2,972 | 0.73× |
| Mecklenburg-Vorpommern | 2,698 | 0.43× |
| Bremen | 1,814 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Maison Margiela | 31.07× | Fashion & Accessoires |
| Samsonite | 31.73× | Fashion & Accessoires |
| Mytheresa.com | 29.17× | Shopping |
| Goldman Sachs | 43.59× | Business & Career |
| Isabel Marant | 17.93× | Fashion & Accessoires |
| Chase | 86.54× | Business & Career |
| Cash advance | 75.73× | Business & Career |
| Morgan Stanley | 52.19× | Business & Career |
| Aesop | 34.41× | Beauty & Wellness |
| Friedrich Merz | 7.88× | Politics & Society |
| Environmental degradation | 38.06× | Politics & Society |
| Stella McCartney | 17.51× | Fashion & Accessoires |
| Citigroup | 50.77× | Business & Career |
| Chloé | 13.77× | Fashion & Accessoires |
| Edward Norton | 18.4× | Movies & TV |
| The Wall Street Journal | 17.91× | News |
| Deutsche Bank | 6.55× | Business & Career |
| Financial technology | 7.86× | Business & Career |
| BlackRock | 18.01× | Business & Career |
| Colette | 52.19× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.6 |
| Sustainability | BALANCE | 1.83 |
| Early Adopter Mentality | POWER | 1.64 |
| Quality Awareness | PREMIUM | 1.63 |
| Need for Security | CONSERVATISM | 1.59 |
| Pet Ownership | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 31.4% |
| Brazil | 18.3% |
| United States | 13.2% |
See UBS audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does UBS have in Germany?
UBS has an estimated audience of 331,840 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of UBS fans?
38.8% of UBS fans are female, 61.2% are male, with an average age of 45.1 years.
Which brands do UBS fans like most?
UBS fans show strongest brand affinity for Maison Margiela (31.07×), Samsonite (31.73×), and Mytheresa.com (29.17×) over the country average.
Where do UBS fans live in Germany?
UBS fans in Germany are most concentrated in Baden-Württemberg (reach 83,056), Nordrhein-Westfalen (reach 71,860), and Bayern (reach 69,157). These three regions account for the largest share of the active audience.
What other brands do UBS fans also like?
Beyond UBS itself, the audience over-indexes on Samsonite (31.73×), Mytheresa.com (29.17×), Goldman Sachs (43.59×), and Isabel Marant (17.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for UBS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.