Samsonite Audience in Germany
Samsonite has an estimated audience of 1,075,868 people in Germany. 64.0% are female, 36.0% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tumi, Buccellati, WeTransfer, American Tourister, Rings (gymnastics).
The average Samsonite fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tumi, Buccellati, WeTransfer, with strongest over-indexing on Tumi (45.31× the country average). Demographically, the Samsonite audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories
Demographics of Samsonite fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 40.6 |
| Estimated audience size | 1,075,868 |
Audience persona
The typical Samsonite fan in Germany is more female, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for Tumi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 267,947 | 1.14× |
| Bayern | 231,491 | 1.34× |
| Baden-Württemberg | 170,621 | 1.16× |
| Hessen | 123,855 | 1.51× |
| Niedersachsen | 87,093 | 0.83× |
| Berlin | 83,617 | 1.74× |
| Rheinland-Pfalz | 51,271 | 0.95× |
| Sachsen | 35,690 | 0.68× |
| Hamburg | 32,748 | 1.35× |
| Schleswig-Holstein | 31,616 | 0.82× |
| Brandenburg | 28,320 | 0.85× |
| Thüringen | 18,148 | 0.66× |
| Sachsen-Anhalt | 17,965 | 0.64× |
| Mecklenburg-Vorpommern | 11,566 | 0.56× |
| Saarland | 10,144 | 0.77× |
| Bremen | 9,196 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tumi | 45.31× | Fashion & Accessoires |
| Buccellati | 44.53× | Fashion & Accessoires |
| WeTransfer | 5.28× | Internet & Social Media |
| American Tourister | 33.3× | Fashion & Accessoires |
| Rings (gymnastics) | 7.19× | Sports |
| Food | 1.65× | Food & Beverages |
| Arts and music | 1.57× | Arts & Culture |
| Rimowa | 9.57× | Fashion & Accessoires |
| Vueling | 9.85× | Travel & Leisure |
| mikimoto | 34.43× | Fashion & Accessoires |
| Delsey | 40.17× | Fashion & Accessoires |
| Gala | 2.14× | News |
| TK Maxx | 2.26× | Shopping |
| Gmail | 2.31× | Internet & Social Media |
| Got Bag | 6.85× | Fashion & Accessoires |
| GitHub | 4.45× | Internet & Social Media |
| Dog lovers | 2.57× | Pets & Animals |
| Rituals | 2.43× | Beauty & Wellness |
| Lily Collins | 6.56× | Movies & TV |
| Eastpak | 12.62× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 4.74 |
| Quality Awareness | PREMIUM | 2.5 |
| Design Affinity | PREMIUM | 2.39 |
| Luxury Orientation | PREMIUM | 1.82 |
| Sustainability | BALANCE | 1.47 |
| DIY Mentality | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.7% |
| Italy | 9.9% |
| Germany | 7.7% |
See Samsonite audiences in other countries
More Bags and accessories audiences in Germany
- Longchamp (1,361,205)
- Got Bag (1,281,906)
- Fjällräven (1,210,231)
- Coach (1,074,534)
- Rimowa (998,733)
Frequently asked questions
How many fans does Samsonite have in Germany?
Samsonite has an estimated audience of 1,075,868 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Samsonite fans?
64.0% of Samsonite fans are female, 36.0% are male, with an average age of 40.6 years.
Which brands do Samsonite fans like most?
Samsonite fans show strongest brand affinity for Tumi (45.31×), Buccellati (44.53×), and WeTransfer (5.28×) over the country average.
Where do Samsonite fans live in Germany?
Samsonite fans in Germany are most concentrated in Nordrhein-Westfalen (reach 267,947), Bayern (reach 231,491), and Baden-Württemberg (reach 170,621). These three regions account for the largest share of the active audience.
What other brands do Samsonite fans also like?
Beyond Samsonite itself, the audience over-indexes on Buccellati (44.53×), WeTransfer (5.28×), American Tourister (33.3×), and Rings (gymnastics) (7.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Samsonite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.