Eastpak Audience in Germany
Eastpak has an estimated audience of 296,986 people in Germany. 49.9% are female, 50.1% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Got Bag, Panama Jack, ABC Design, Dharan, Nepal, Herschel Supply Co..
The average Eastpak fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Got Bag, Panama Jack, ABC Design, with strongest over-indexing on Got Bag (39.69× the country average). Demographically, the Eastpak audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories
Demographics of Eastpak fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 39.9 |
| Estimated audience size | 296,986 |
Audience persona
The typical Eastpak fan in Germany is balanced, around 39.9 years old, with strong Design Affinity tendencies and a notable affinity for Got Bag.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,690 | 1.2× |
| Bayern | 55,403 | 1.16× |
| Baden-Württemberg | 53,726 | 1.33× |
| Niedersachsen | 30,530 | 1.06× |
| Hessen | 26,097 | 1.15× |
| Berlin | 16,986 | 1.28× |
| Rheinland-Pfalz | 14,555 | 0.98× |
| Sachsen | 11,109 | 0.76× |
| Schleswig-Holstein | 11,006 | 1.03× |
| Hamburg | 8,877 | 1.32× |
| Brandenburg | 7,337 | 0.8× |
| Sachsen-Anhalt | 5,819 | 0.76× |
| Thüringen | 4,252 | 0.56× |
| Mecklenburg-Vorpommern | 4,215 | 0.74× |
| Saarland | 3,145 | 0.86× |
| Bremen | 2,569 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Got Bag | 39.69× | Fashion & Accessoires |
| Panama Jack | 42.77× | Fashion & Accessoires |
| ABC Design | 42.08× | Kids & Family |
| Dharan, Nepal | 40.21× | Travel & Leisure |
| Herschel Supply Co. | 37.83× | Fashion & Accessoires |
| Dom Pérignon (wine) | 22.77× | Food & Beverages |
| Pikolinos | 43.92× | Fashion & Accessoires |
| Quinny | 54.87× | Kids & Family |
| Cinema of Bangladesh | 25.33× | Movies & TV |
| Iron Fist | 40.78× | Movies & TV |
| Tumi | 24.81× | Fashion & Accessoires |
| Goyard | 15.98× | Fashion & Accessoires |
| Arts and music | 1.57× | Arts & Culture |
| American Tourister | 28.09× | Fashion & Accessoires |
| Timbuk2 | 40.42× | Fashion & Accessoires |
| LOEWE | 6.02× | Fashion & Accessoires |
| Nepal national football team | 49.46× | Sports |
| FlixBus | 3.22× | Cars & Mobility |
| Patagonia | 4.89× | Fashion & Accessoires |
| Hispanitas | 33.81× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.03 |
| Sustainability | BALANCE | 1.99 |
| Early Adopter Mentality | POWER | 1.54 |
| Luxury Orientation | PREMIUM | 1.49 |
| Urban Lifestyle | OPEN | 1.38 |
| Community Orientation | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 23.7% |
| Italy | 18.1% |
| Germany | 9.5% |
See Eastpak audiences in other countries
More Bags and accessories audiences in Germany
- Longchamp (1,361,205)
- Got Bag (1,281,906)
- Fjällräven (1,210,231)
- Samsonite (1,075,869)
- Coach (1,074,534)
Frequently asked questions
How many fans does Eastpak have in Germany?
Eastpak has an estimated audience of 296,986 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eastpak fans?
49.9% of Eastpak fans are female, 50.1% are male, with an average age of 39.9 years.
Which brands do Eastpak fans like most?
Eastpak fans show strongest brand affinity for Got Bag (39.69×), Panama Jack (42.77×), and ABC Design (42.08×) over the country average.
Where do Eastpak fans live in Germany?
Eastpak fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,690), Bayern (reach 55,403), and Baden-Württemberg (reach 53,726). These three regions account for the largest share of the active audience.
What other brands do Eastpak fans also like?
Beyond Eastpak itself, the audience over-indexes on Panama Jack (42.77×), ABC Design (42.08×), Dharan, Nepal (40.21×), and Herschel Supply Co. (37.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eastpak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.