Samsonite Audience in United States

Demographics of Samsonite fans

Audience persona

The typical Samsonite fan in United States is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Samsonite audiences in other countries

• Samsonite — Germany
• Samsonite — United Kingdom
• Samsonite — France
• Samsonite — Italy
• Samsonite — Spain
• Samsonite — Brazil
• Samsonite — Japan
• Samsonite — South Korea
• Samsonite — India

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Frequently asked questions

How many fans does Samsonite have in United States?

Samsonite has an estimated audience of 1,636,428 people in United States, concentrated in California and Texas.

What is the gender split and age of Samsonite fans?

70.6% of Samsonite fans are female, 29.4% are male, with an average age of 38.4 years.

Which brands do Samsonite fans like most?

Samsonite fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (2.63×), Hostelling International (4.58×), and Kohl's (1.64×) over the country average.

Where do Samsonite fans live in United States?

Samsonite fans in United States are most concentrated in California (reach 337,666), Texas (reach 193,616), and Florida (reach 190,792). These three regions account for the largest share of the active audience.

What other brands do Samsonite fans also like?

Beyond Samsonite itself, the audience over-indexes on Hostelling International (4.58×), Kohl's (1.64×), Cyber Monday (2.28×), and Day (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Samsonite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.