Rascasse Audience Intelligence

Samsonite Target Market in United States

A data profile of the people who buy, follow and care about Samsonite in United States — modelled from more than twelve digital signal sources. Samsonite has an estimated audience of 1,621,513 people in United States.

#7among Bags and accessories in United States#1726among Brand in United States#741in Fashion & Accessoires

The average Samsonite fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Hostelling International, Kohl's, Cyber Monday, with strongest over-indexing on Hostelling International (4.58× the country average).

Demographically, the Samsonite audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Samsonite fan in United States is more female, around 38.4 years old, with strong Design Affinity tendencies and a notable affinity for Hostelling International.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Samsonite profile in United States.

Audience size
1.6M
in United States
Gender
70.6%♀
29.4% male
Age
38.4
average years
Country rank
#16729
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Samsonite

70.6% are female, 29.4% are male, average age 38.4.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Samsonite audience in United States
MetricValue
Female70.6%
Male29.4%
Average age38.4
Estimated audience size1,621,513
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Samsonite audience in United States
Age bracketShare%
16-1925%
20-2917%
30-3917%
40-4919%
50+22%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Samsonite audience comes from United States.

Worldwide audience distribution share by country for Samsonite
CountryShare
United States11.5%
Italy9.8%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Samsonite audience in United States is strongest.

Fig. 05

Top regions by affinity

Samsonite customers by region in United States
#RegionReachAffinity×
01Hawaii~20K2.34×
02Massachusetts~70K2.11×
03Washington, District of Columbia~10K1.96×
04New York~200K1.89×
05Florida~200K1.74×
06California~300K1.73×
07New Jersey~70K1.60×
08Nevada~20K1.38×
09Virginia~50K1.30×
10Washington~40K1.28×
11Maryland~40K1.28×
12Colorado~30K1.24×
13Texas~200K1.20×
14Illinois~60K1.19×
15New Hampshire~8K1.19×
16Rhode Island~6K1.14×
17Delaware~5K1.06×
18Alaska~4K1.05×
19Georgia~50K1.02×
20Arizona~30K0.98×
21Connecticut~20K0.98×
22North Carolina~50K0.96×
23Oregon~20K0.94×
24Utah~10K0.93×
25Pennsylvania~50K0.88×
26Louisiana~20K0.82×
27Tennessee~30K0.81×
28Minnesota~20K0.80×
29Michigan~30K0.79×
30Maine~5K0.79×
31Vermont~2K0.78×
32North Dakota~3K0.77×
33Missouri~20K0.73×
34Ohio~40K0.72×
35South Carolina~20K0.72×
36Nebraska~6K0.72×
37New Mexico~6K0.71×
38Idaho~6K0.71×
39Wisconsin~20K0.70×
40Indiana~20K0.69×
41Montana~3K0.69×
42South Dakota~3K0.69×
43Kansas~9K0.68×
44Kentucky~10K0.65×
45Oklahoma~10K0.65×
46Iowa~9K0.65×
47Arkansas~9K0.64×
48Alabama~10K0.63×
49West Virginia~5K0.62×
50Mississippi~8K0.57×
Fig. 06

Affinity by region

Affinity by region — Samsonite, United States
0.57×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Samsonite audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Samsonite audience
#·InterestCategoryAffinity×
01Caggioni Travel LuggageTopic11.43×
02TauckTravel & Leisure10.73×
03Luggage lockTravel & Leisure10.53×
04Hostelling InternationalTravel & Leisure4.58×
05CheapOairTravel & Leisure4.09×
06FlightAwareTravel & Leisure3.95×
07Cyber MondayShopping2.28×
08Permanent makeupBeauty & Wellness2.28×
09Hair dryerBeauty & Wellness2.15×
10Office DepotShopping2.11×
11CoachFashion & Accessoires2.04×
12Home decorating ideasHome & Garden1.97×
13BaggageFashion & Accessoires1.96×
14HomeGoodsHome & Garden1.95×
15DayBusiness & Career1.81×
16Kohl'sShopping1.64×
17AgeingBeauty & Wellness1.63×
18WeekBusiness & Career1.60×
19MarshallsFashion & Accessoires1.54×
20ChildbirthKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Samsonite audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Samsonite audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.45×
MindfulnessBALANCE1.30×
Price SensitivityPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Samsonite audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Early Adopter MentalityPOWER0.74×
Need for SecurityCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Samsonite's target market in United States?

Samsonite's target market in United States covers an estimated 1,621,513 people, concentrated in California and Florida.

02

What is the gender split and age of Samsonite customers?

70.6% of the Samsonite audience are female, 29.4% are male, with an average age of 38.4 years.

03

Which brands do Samsonite fans like most?

Samsonite fans show strongest brand affinity for Hostelling International (4.58×), Kohl's (1.64×), and Cyber Monday (2.28×) over the country average.

04

Where do Samsonite fans live in United States?

Samsonite fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Samsonite fans also like?

Beyond Samsonite itself, the audience over-indexes on Kohl's (1.64×), Cyber Monday (2.28×), Day (1.81×), and Caggioni Travel Luggage (11.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bags and accessories audiences in United States

See Samsonite audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Samsonite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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