Tauck Audience in United States

Tauck logo

Tauck has an estimated audience of 854,945 people in United States. 71.9% are female, 28.1% are male, average age 38.2. Top regions: Florida, California, Texas. Top brand affinities: Kendra Scott, Women's empowerment, Cherish (group), Georgia Southern Eagles football, Staycation.

The average Tauck fan in United States is 38.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Kendra Scott, Women's empowerment, Cherish (group), with strongest over-indexing on Kendra Scott (23.19× the country average). Demographically, the Tauck audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Travelling, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Tauck fans

Demographic split for Tauck audience in United States
MetricValue
Female71.9%
Male28.1%
Average age38.2
Estimated audience size854,945

Audience persona

The typical Tauck fan in United States is more female, around 38.2 years old, with strong Travelling tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Tauck in United States
RegionReachAffinity
Florida101,7901.76×
California95,9451.02×
Texas56,5090.77×
New York55,9791.17×
North Carolina40,4511.57×
Virginia37,0101.78×
Pennsylvania36,3681.26×
New Jersey32,1991.48×
Georgia28,1661.07×
Illinois27,5260.97×
Connecticut25,9003.02×
South Carolina24,9311.94×
Ohio24,2900.92×
Massachusetts22,9211.36×
Maryland19,6751.34×
Arizona19,3271.11×
Michigan17,2800.77×
Colorado16,8001.25×
Tennessee16,6830.97×
Wisconsin12,7760.99×
Washington12,6420.74×
Missouri12,4580.9×
Indiana10,4250.67×
Minnesota10,2380.84×
Louisiana8,6470.78×
Alabama8,5200.71×
Oregon7,9980.82×
Kentucky7,9780.74×
Nevada5,4970.66×
Oklahoma5,4420.57×
Kansas5,0440.75×
Iowa4,4710.63×
New Hampshire4,4401.32×
Maine4,1701.36×
Utah3,9470.52×
Delaware3,7881.61×
Arkansas3,5800.51×
Rhode Island3,5681.31×
Hawaii3,5410.96×
Mississippi3,1540.45×
New Mexico3,0190.7×
Washington, District of Columbia2,9771.16×
Idaho2,8390.66×
Nebraska2,4510.57×
West Virginia1,7360.44×
Montana1,6990.72×
Vermont1,4720.98×
Alaska1,4440.79×
Wyoming1,0240.81×
South Dakota9940.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tauck audience
BrandAffinityCategory
Kendra Scott23.19×Fashion & Accessoires
Women's empowerment10.71×Politics & Society
Cherish (group)18.52×Music & Radio
Georgia Southern Eagles football19.5×Sports
Staycation4.25×Home & Garden
Nationality2.33×Politics & Society
Home equity2.06×Home & Garden
Historic site4.1×Arts & Culture
Bank account2.34×Business & Career
Vocal harmony3.76×Music & Radio
Natural rubber1.68×Cars & Mobility
Islamism10.88×Politics & Society
Paducah, Kentucky6.52×Travel & Leisure
Mathcore5.35×Music & Radio
Jesse Plemons2.12×Movies & TV
Grinch2.44×Movies & TV
Public speaking2.37×Politics & Society
Jaws3.22×Movies & TV
Justice1.6×Politics & Society
Fox 13 News3.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tauck audience
TraitClusterScore
TravellingTHRILL1.4
Family OrientationCONSERVATISM1.31
SustainabilityBALANCE1.23
Design AffinityPREMIUM1.12
Luxury OrientationPREMIUM1.11
Quality AwarenessPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Tauck
CountryShare
United States82.7%
Australia14.0%
Indonesia0.7%

See Tauck audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Tauck have in United States?

Tauck has an estimated audience of 854,945 people in United States, concentrated in Florida and California.

What is the gender split and age of Tauck fans?

71.9% of Tauck fans are female, 28.1% are male, with an average age of 38.2 years.

Which brands do Tauck fans like most?

Tauck fans show strongest brand affinity for Kendra Scott (23.19×), Women's empowerment (10.71×), and Cherish (group) (18.52×) over the country average.

Where do Tauck fans live in United States?

Tauck fans in United States are most concentrated in Florida (reach 101,790), California (reach 95,945), and Texas (reach 56,509). These three regions account for the largest share of the active audience.

What other brands do Tauck fans also like?

Beyond Tauck itself, the audience over-indexes on Women's empowerment (10.71×), Cherish (group) (18.52×), Georgia Southern Eagles football (19.5×), and Staycation (4.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tauck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.