Rascasse Audience Intelligence

Air New Zealand Target Market in United States

A data profile of the people who buy, follow and care about Air New Zealand in United States — modelled from more than twelve digital signal sources. Air New Zealand has an estimated audience of 626,576 people in United States.

#60among Airline in United States#3295among Brand in United States#2500in Travel & Leisure

The average Air New Zealand fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hostelling International, TransUnion, Bank of America, with strongest over-indexing on Hostelling International (72.59× the country average).

Demographically, the Air New Zealand audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Air New Zealand fan in United States is more female, around 42.5 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Air New Zealand profile in United States.

Audience size
627K
in United States
Gender
56.1%♀
43.9% male
Age
42.5
average years
Country rank
#31973
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Air New Zealand

56.1% are female, 43.9% are male, average age 42.5.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Air New Zealand audience in United States
MetricValue
Female56.1%
Male43.9%
Average age42.5
Estimated audience size626,576
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Air New Zealand audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3917%
40-4921%
50+30%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Air New Zealand audience comes from United States.

Worldwide audience distribution share by country for Air New Zealand
CountryShare
New Zealand36.0%
Australia21.2%
United States10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Air New Zealand audience in United States is strongest.

Fig. 05

Top regions by affinity

Air New Zealand customers by region in United States
#RegionReachAffinity×
01Hawaii~20K7.77×
02Alaska~3K2.13×
03California~100K1.91×
04Washington, District of Columbia~3K1.75×
05Washington~20K1.70×
06Colorado~20K1.69×
07Utah~9K1.59×
08Oregon~10K1.38×
09Montana~2K1.26×
10Vermont~1K1.20×
11Idaho~4K1.19×
12Nevada~7K1.16×
13Arizona~10K1.12×
14Wyoming~1K1.08×
15Texas~50K0.96×
16New York~30K0.95×
17New Hampshire~2K0.95×
18Maine~2K0.92×
19Maryland~10K0.89×
20Illinois~20K0.88×
21Minnesota~8K0.86×
22Massachusetts~10K0.85×
23Connecticut~5K0.85×
24New Mexico~3K0.85×
25Virginia~10K0.84×
26New Jersey~10K0.78×
27Florida~30K0.76×
28Wisconsin~7K0.76×
29Rhode Island~1K0.73×
30Delaware~1K0.70×
31South Dakota~1K0.69×
32Missouri~6K0.63×
33Kansas~3K0.63×
34North Carolina~10K0.62×
35Georgia~10K0.61×
36Tennessee~8K0.60×
37Iowa~3K0.60×
38South Carolina~6K0.59×
39Arkansas~3K0.59×
40Nebraska~2K0.59×
41Oklahoma~4K0.58×
42West Virginia~2K0.57×
43Louisiana~4K0.55×
44Michigan~9K0.54×
45Pennsylvania~10K0.53×
46Ohio~10K0.52×
47Indiana~6K0.52×
48Kentucky~4K0.52×
49Mississippi~3K0.51×
50Alabama~4K0.48×
Fig. 06

Affinity by region

Affinity by region — Air New Zealand, United States
0.48×1.00×7.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Air New Zealand audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Air New Zealand audience
#·InterestCategoryAffinity×
01OneTravelWebsite / Newspaper / Magazine157.19×
02Yahoo! TravelWebsite / Newspaper / Magazine122.24×
03OmioTravel & Leisure107.61×
04Hope Springs (2012 film)Movies & TV103.07×
05Principal Financial GroupBusiness & Career72.67×
06Hostelling InternationalTravel & Leisure72.59×
07CDWTechnology & Electronics70.05×
08EurostarCars & Mobility64.77×
09Shawn JohnsonSports57.13×
10The A-TeamMovies & TV56.95×
11Anjelica HustonMovies & TV49.45×
12Laura DernMovies & TV49.04×
13Hotel TonightTravel & Leisure45.38×
14V for Vendetta (film)Movies & TV44.08×
15TransUnionTechnology & Electronics41.34×
16Copa AirlinesTravel & Leisure39.12×
17CheapOairTravel & Leisure32.19×
18Super 8 (film)Movies & TV30.39×
19Bank of AmericaBusiness & Career12.44×
20WeekBusiness & Career7.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Air New Zealand audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Air New Zealand audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.62×
Quality AwarenessPREMIUM1.75×
TraditionCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Air New Zealand audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.98×
ExtroversionTHRILL1.02×
Early Adopter MentalityPOWER1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Air New Zealand's target market in United States?

Air New Zealand's target market in United States covers an estimated 626,576 people, concentrated in California and Texas.

02

What is the gender split and age of Air New Zealand customers?

56.1% of the Air New Zealand audience are female, 43.9% are male, with an average age of 42.5 years.

03

Which brands do Air New Zealand fans like most?

Air New Zealand fans show strongest brand affinity for Hostelling International (72.59×), TransUnion (41.34×), and Bank of America (12.44×) over the country average.

04

Where do Air New Zealand fans live in United States?

Air New Zealand fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Air New Zealand fans also like?

Beyond Air New Zealand itself, the audience over-indexes on TransUnion (41.34×), Bank of America (12.44×), Laura Dern (49.04×), and OneTravel (157.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Air New Zealand audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Air New Zealand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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