Air New Zealand Audience in United States

Air New Zealand logo

Air New Zealand has an estimated audience of 629,148 people in United States. 56.1% are female, 43.9% are male, average age 42.5. Top regions: California, Texas, New York. Top brand affinities: Hostelling International, Bank of America, TransUnion, OneTravel, Laura Dern.

The average Air New Zealand fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hostelling International, Bank of America, TransUnion, with strongest over-indexing on Hostelling International (72.59× the country average). Demographically, the Air New Zealand audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Air New Zealand fans

Demographic split for Air New Zealand audience in United States
MetricValue
Female56.1%
Male43.9%
Average age42.5
Estimated audience size629,148

Audience persona

The typical Air New Zealand fan in United States is more female, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for Air New Zealand in United States
RegionReachAffinity
California133,4491.93×
Texas55,4031.02×
New York35,6231.01×
Florida33,2240.78×
Washington22,3171.77×
Illinois20,2050.96×
Hawaii18,7476.93×
Colorado17,0221.72×
Arizona14,1531.1×
New Jersey13,3600.83×
Virginia13,2480.86×
North Carolina12,7650.67×
Georgia12,7540.66×
Pennsylvania11,7450.55×
Massachusetts11,2270.91×
Ohio10,7550.55×
Oregon10,0711.4×
Michigan9,4450.57×
Maryland9,3890.87×
Utah9,0701.61×
Minnesota8,0850.9×
Tennessee7,5640.6×
Nevada7,1501.17×
Wisconsin7,1170.75×
Missouri6,4930.64×
Indiana6,1590.54×
South Carolina5,2880.56×
Connecticut5,2460.83×
Louisiana4,2940.53×
Alabama3,9330.45×
Kentucky3,9320.5×
Oklahoma3,7660.54×
Idaho3,7071.17×
Washington, District of Columbia3,5741.89×
Kansas2,9610.6×
Iowa2,9150.56×
Alaska2,8642.13×
Arkansas2,8340.55×
New Mexico2,7040.86×
New Hampshire2,3050.93×
Montana2,1491.23×
Maine1,9640.87×
Mississippi1,7380.34×
Nebraska1,5240.48×
Vermont1,3011.18×
Rhode Island1,2790.64×
Wyoming1,0141.09×
Delaware1,0090.58×
West Virginia9540.33×
South Dakota6780.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Air New Zealand audience
BrandAffinityCategory
Hostelling International72.59×Travel & Leisure
Bank of America12.44×Business & Career
TransUnion41.34×Technology & Electronics
OneTravel157.19×
Laura Dern49.04×Movies & TV
CheapOair32.19×Travel & Leisure
Anjelica Huston49.45×Movies & TV
CDW70.05×Technology & Electronics
V for Vendetta (film)44.08×Movies & TV
Hope Springs (2012 film)103.07×Movies & TV
Omio107.61×Travel & Leisure
The A-Team56.95×Movies & TV
Copa Airlines39.12×Travel & Leisure
Shawn Johnson57.13×Sports
Hotel Tonight45.38×Travel & Leisure
Super 8 (film)30.39×Movies & TV
Yahoo! Travel122.24×
Week7.16×Business & Career
Eurostar64.77×Cars & Mobility
Choice Hotels22.25×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Air New Zealand audience
TraitClusterScore
Quality AwarenessPREMIUM2.26
TravellingTHRILL2.21
Luxury OrientationPREMIUM2.11
IndulgenceJOY1.75
Convenience OrientationPREMIUM1.72
Risk AppetiteTHRILL1.69

Worldwide distribution

Worldwide audience distribution share by country for Air New Zealand
CountryShare
New Zealand36.0%
Australia20.8%
United States10.1%

See Air New Zealand audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Air New Zealand have in United States?

Air New Zealand has an estimated audience of 629,148 people in United States, concentrated in California and Texas.

What is the gender split and age of Air New Zealand fans?

56.1% of Air New Zealand fans are female, 43.9% are male, with an average age of 42.5 years.

Which brands do Air New Zealand fans like most?

Air New Zealand fans show strongest brand affinity for Hostelling International (72.59×), Bank of America (12.44×), and TransUnion (41.34×) over the country average.

Where do Air New Zealand fans live in United States?

Air New Zealand fans in United States are most concentrated in California (reach 133,449), Texas (reach 55,403), and New York (reach 35,623). These three regions account for the largest share of the active audience.

What other brands do Air New Zealand fans also like?

Beyond Air New Zealand itself, the audience over-indexes on Bank of America (12.44×), TransUnion (41.34×), OneTravel (157.19×), and Laura Dern (49.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Air New Zealand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.