Rascasse Audience Intelligence

OneTravel Audience in United States

A data profile of the people who buy, follow and care about OneTravel in United States — modelled from more than twelve digital signal sources. OneTravel has an estimated audience of 325,640 people in United States.

#1519among Website / Newspaper / Magazine in United States

The average OneTravel fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Air New Zealand, Google Photos, Alexis Bledel, with strongest over-indexing on Air New Zealand (157.19× the country average).

Demographically, the OneTravel audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical OneTravel fan in United States is more female, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Air New Zealand.

Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OneTravel profile in United States.

Audience size
326K
in United States
Gender
66.5%♀
33.5% male
Age
40.3
average years
Country rank
#46317
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of OneTravel

66.5% are female, 33.5% are male, average age 40.3.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for OneTravel audience in United States
MetricValue
Female66.5%
Male33.5%
Average age40.3
Estimated audience size325,640
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the OneTravel audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

31.3%

of the worldwide OneTravel audience comes from United States.

Worldwide audience distribution share by country for OneTravel
CountryShare
United States31.3%
Canada12.0%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OneTravel audience in United States is strongest.

Fig. 05

Top regions by affinity

OneTravel fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~20K2.23×
02Florida~40K2.02×
03Maryland~10K1.91×
04Connecticut~6K1.84×
05New York~30K1.79×
06Alaska~1K1.64×
07Virginia~10K1.51×
08Nevada~5K1.44×
09Hawaii~2K1.38×
10North Dakota<1K1.35×
11California~50K1.31×
12Rhode Island~1K1.30×
13Massachusetts~8K1.29×
14Washington, District of Columbia~1K1.29×
15Minnesota~6K1.19×
16Texas~30K1.13×
17Illinois~10K1.09×
18Iowa~3K1.05×
19Pennsylvania~10K0.97×
20Georgia~10K0.97×
21Colorado~5K0.95×
22Ohio~9K0.93×
23North Carolina~9K0.90×
24Arizona~6K0.90×
25Nebraska~1K0.90×
26Washington~6K0.88×
27Idaho~1K0.88×
28Delaware<1K0.87×
29Vermont<1K0.84×
30Oregon~3K0.83×
31New Hampshire~1K0.82×
32Indiana~5K0.78×
33Kansas~2K0.78×
34South Dakota<1K0.78×
35Michigan~7K0.77×
36Kentucky~3K0.77×
37Wisconsin~4K0.75×
38South Carolina~4K0.74×
39Maine<1K0.74×
40Tennessee~5K0.73×
41Montana<1K0.73×
42Louisiana~3K0.72×
43Oklahoma~3K0.71×
44Utah~2K0.71×
45Mississippi~2K0.69×
46Arkansas~2K0.66×
47Alabama~3K0.63×
48New Mexico~1K0.63×
49West Virginia<1K0.63×
50Missouri~3K0.62×
Fig. 06

Affinity by region

Affinity by region — OneTravel, United States
0.62×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OneTravel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OneTravel audience
#·InterestCategoryAffinity×
01Air New ZealandTravel & Leisure157.19×
02Lotte Hotels & ResortsTravel & Leisure66.47×
03La Quinta Inns & SuitesTravel & Leisure31.74×
04El Corte InglésShopping20.00×
05El ClásicoSports20.00×
06Borderlands (series)Games20.00×
07Alexis BledelMovies & TV17.66×
08The A-TeamMovies & TV17.21×
09Kiernan ShipkaMovies & TV15.07×
10Google PhotosTechnology & Electronics14.93×
11United States national football teamSports14.33×
12Patricia ArquetteMovies & TV13.53×
13Elderly careHealth13.40×
14Charles LeclercSports12.92×
15World Heritage SitePolitics & Society12.73×
16CheapOairTravel & Leisure12.68×
17Rami MalekMovies & TV11.64×
18TalbotsShopping8.43×
19RadioTechnology & Electronics3.18×
20RedditInternet & Social Media3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OneTravel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by OneTravel audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.75×
SpiritualityBALANCE2.51×
Urban LifestyleOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by OneTravel audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
DIY MentalityTHRILL0.78×
Community OrientationOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does OneTravel have in United States?

OneTravel has an estimated audience of 325,640 people in United States, concentrated in California and Florida.

02

What is the gender split and age of OneTravel fans?

66.5% of OneTravel fans are female, 33.5% are male, with an average age of 40.3 years.

03

Which brands do OneTravel fans like most?

OneTravel fans show strongest brand affinity for Air New Zealand (157.19×), Google Photos (14.93×), and Alexis Bledel (17.66×) over the country average.

04

Where do OneTravel fans live in United States?

OneTravel fans in United States are most concentrated in California (reach ~50K), Florida (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do OneTravel fans also like?

Beyond OneTravel itself, the audience over-indexes on Google Photos (14.93×), Alexis Bledel (17.66×), CheapOair (12.68×), and Kiernan Shipka (15.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See OneTravel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for OneTravel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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