Rascasse Audience Intelligence

El Clásico Audience in United States

A data profile of the people who buy, follow and care about El Clásico in United States — modelled from more than twelve digital signal sources. El Clásico has an estimated audience of 1,230,032 people in United States.

#123among Soccer in United States#240among Event in United States#1879in Sports

The average El Clásico fan in United States is 36.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Uruguay national football team, Blonde Redhead, Real Madrid C.F., with strongest over-indexing on Uruguay national football team (154.11× the country average).

Demographically, the El Clásico audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Need for Security, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical El Clásico fan in United States is more male, around 36.4 years old, with strong Need for Security tendencies and a notable affinity for Uruguay national football team.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the El Clásico profile in United States.

Audience size
1.2M
in United States
Gender
39.7%♀
60.3% male
Age
36.4
average years
Country rank
#20498
Event in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of El Clásico fans

39.7% are female, 60.3% are male, average age 36.4.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for El Clásico audience in United States
MetricValue
Female39.7%
Male60.3%
Average age36.4
Estimated audience size1,230,032
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the El Clásico audience in United States
Age bracketShare%
16-1923%
20-2924%
30-3921%
40-4919%
50+13%
Fig. 04

Worldwide distribution

14.1%

of the worldwide El Clásico audience comes from United States.

Worldwide audience distribution share by country for El Clásico
CountryShare
United States14.1%
Mexico12.3%
Spain11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the El Clásico audience in United States is strongest.

Fig. 05

Top regions by affinity

El Clásico fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~50K2.21×
02New Jersey~60K1.92×
03Virginia~60K1.86×
04Washington, District of Columbia~7K1.82×
05California~200K1.75×
06New York~100K1.74×
07Texas~200K1.66×
08Florida~100K1.52×
09Georgia~50K1.43×
10Massachusetts~30K1.43×
11North Carolina~50K1.39×
12Illinois~60K1.38×
13Connecticut~20K1.31×
14Arizona~30K1.26×
15Rhode Island~5K1.18×
16Washington~30K1.13×
17Delaware~4K1.12×
18Minnesota~20K1.08×
19Nevada~10K1.08×
20Utah~10K1.07×
21Nebraska~6K1.01×
22Indiana~20K0.96×
23Oregon~10K0.96×
24Colorado~20K0.93×
25Tennessee~20K0.92×
26Pennsylvania~40K0.89×
27Arkansas~9K0.89×
28Kansas~8K0.85×
29Oklahoma~10K0.83×
30Iowa~8K0.80×
31South Carolina~10K0.79×
32Ohio~30K0.77×
33Michigan~20K0.77×
34Kentucky~10K0.77×
35Vermont~2K0.77×
36Louisiana~10K0.74×
37Missouri~10K0.73×
38Wisconsin~10K0.72×
39New Mexico~4K0.71×
40New Hampshire~3K0.71×
41South Dakota~2K0.71×
42North Dakota~2K0.71×
43Idaho~4K0.70×
44Maine~3K0.70×
45Alaska~2K0.70×
46Alabama~10K0.69×
47Hawaii~3K0.64×
48Montana~2K0.62×
49West Virginia~3K0.60×
50Mississippi~6K0.57×
Fig. 06

Affinity by region

Affinity by region — El Clásico, United States
0.57×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the El Clásico audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for El Clásico audience
#·InterestCategoryAffinity×
01Blonde RedheadMusic & Radio392.40×
02Uruguay national football teamSports154.11×
03Ciudad Real MadridSports79.76×
04Copa AméricaSports66.40×
05Ecuador national football teamSports62.09×
06Unión de Santa FeSports60.93×
07Federico ValverdeSports57.34×
08Argentina national football teamSports44.77×
09Real SociedadSports35.52×
10Brazil national football teamSports25.34×
11Real Madrid C.F.Sports13.51×
12Dick CheneyPolitics & Society10.19×
13Gateway PunditNews9.31×
14PolymarketBusiness & Career8.74×
15JingoismPolitics & Society8.34×
16FC BarcelonaSports7.84×
17Thomas MassiePolitics & Society7.41×
18South AmericaTravel & Leisure5.24×
19FIFA World CupSports4.49×
20FIFA World Cup 2026Sports3.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the El Clásico audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by El Clásico audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.07×
IndulgenceJOY1.89×
SpiritualityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by El Clásico audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.62×
Early Adopter MentalityPOWER0.63×
Pet OwnershipJOY0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does El Clásico have in United States?

El Clásico has an estimated audience of 1,230,032 people in United States, concentrated in California and Texas.

02

What is the gender split and age of El Clásico fans?

39.7% of El Clásico fans are female, 60.3% are male, with an average age of 36.4 years.

03

Which brands do El Clásico fans like most?

El Clásico fans show strongest brand affinity for Uruguay national football team (154.11×), Blonde Redhead (392.4×), and Real Madrid C.F. (13.51×) over the country average.

04

Where do El Clásico fans live in United States?

El Clásico fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do El Clásico fans also like?

Beyond El Clásico itself, the audience over-indexes on Blonde Redhead (392.4×), Real Madrid C.F. (13.51×), Argentina national football team (44.77×), and Copa América (66.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See El Clásico audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for El Clásico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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