El Clásico Audience in United States
El Clásico has an estimated audience of 1,226,387 people in United States. 39.7% are female, 60.3% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Blonde Redhead, Uruguay national football team, Real Madrid C.F., Argentina national football team, Copa América.
The average El Clásico fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Blonde Redhead, Uruguay national football team, Real Madrid C.F., with strongest over-indexing on Blonde Redhead (392.4× the country average). Demographically, the El Clásico audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Spirituality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of El Clásico fans
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 36.4 |
| Estimated audience size | 1,226,387 |
Audience persona
The typical El Clásico fan in United States is more male, around 36.4 years old, with strong Spirituality tendencies and a notable affinity for Blonde Redhead.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 245,961 | 1.82× |
| Texas | 174,606 | 1.66× |
| Florida | 136,613 | 1.65× |
| New York | 127,234 | 1.86× |
| New Jersey | 61,930 | 1.99× |
| Illinois | 60,577 | 1.48× |
| Virginia | 57,425 | 1.92× |
| Georgia | 56,036 | 1.48× |
| North Carolina | 50,451 | 1.37× |
| Maryland | 46,822 | 2.22× |
| Pennsylvania | 36,220 | 0.88× |
| Massachusetts | 35,877 | 1.48× |
| Ohio | 28,544 | 0.76× |
| Washington | 28,018 | 1.14× |
| Michigan | 25,820 | 0.81× |
| Arizona | 22,658 | 0.9× |
| Indiana | 22,207 | 0.99× |
| Tennessee | 21,249 | 0.86× |
| Minnesota | 18,038 | 1.03× |
| Colorado | 17,930 | 0.93× |
| Connecticut | 17,001 | 1.38× |
| Missouri | 14,679 | 0.74× |
| South Carolina | 13,471 | 0.73× |
| Oregon | 13,410 | 0.95× |
| Wisconsin | 13,123 | 0.71× |
| Nevada | 12,832 | 1.08× |
| Utah | 11,855 | 1.08× |
| Oklahoma | 11,599 | 0.85× |
| Kentucky | 11,510 | 0.75× |
| Louisiana | 11,006 | 0.7× |
| Alabama | 10,199 | 0.6× |
| Arkansas | 8,359 | 0.83× |
| Kansas | 8,233 | 0.85× |
| Iowa | 7,755 | 0.77× |
| Washington, District of Columbia | 7,497 | 2.03× |
| Nebraska | 5,509 | 0.9× |
| Rhode Island | 4,722 | 1.21× |
| Mississippi | 4,246 | 0.42× |
| New Mexico | 3,899 | 0.63× |
| Idaho | 3,703 | 0.6× |
| Delaware | 3,608 | 1.07× |
| New Hampshire | 3,209 | 0.66× |
| Hawaii | 2,830 | 0.54× |
| Maine | 2,733 | 0.62× |
| West Virginia | 2,452 | 0.43× |
| South Dakota | 1,495 | 0.53× |
| Vermont | 1,399 | 0.65× |
| North Dakota | 1,226 | 0.49× |
| Montana | 1,076 | 0.32× |
| Wyoming | 723 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Blonde Redhead | 392.4× | Music & Radio |
| Uruguay national football team | 154.11× | Sports |
| Real Madrid C.F. | 13.51× | Sports |
| Argentina national football team | 44.77× | Sports |
| Copa América | 66.4× | Sports |
| Unión de Santa Fe | 60.93× | Sports |
| Brazil national football team | 25.34× | Sports |
| FC Barcelona | 7.84× | Sports |
| Ecuador national football team | 62.09× | Sports |
| FIFA World Cup | 4.49× | Sports |
| Gateway Pundit | 9.31× | News |
| Polymarket | 8.74× | Business & Career |
| Jingoism | 8.34× | Politics & Society |
| Real Betis | 30.96× | Sports |
| South America | 5.24× | Travel & Leisure |
| Federico Valverde | 57.34× | Sports |
| Ciudad Real Madrid | 79.76× | Sports |
| Real Sociedad | 35.52× | Sports |
| Sevilla FC | 28.12× | Sports |
| Valencia CF | 23.81× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.37 |
| Need for Security | CONSERVATISM | 1.19 |
| Urban Lifestyle | OPEN | 1.18 |
| Travelling | THRILL | 1.11 |
| Social Media Usage | JOY | 1.08 |
| Quality Awareness | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Mexico | 13.1% |
| Spain | 11.8% |
See El Clásico audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
Frequently asked questions
How many fans does El Clásico have in United States?
El Clásico has an estimated audience of 1,226,387 people in United States, concentrated in California and Texas.
What is the gender split and age of El Clásico fans?
39.7% of El Clásico fans are female, 60.3% are male, with an average age of 36.4 years.
Which brands do El Clásico fans like most?
El Clásico fans show strongest brand affinity for Blonde Redhead (392.4×), Uruguay national football team (154.11×), and Real Madrid C.F. (13.51×) over the country average.
Where do El Clásico fans live in United States?
El Clásico fans in United States are most concentrated in California (reach 245,961), Texas (reach 174,606), and Florida (reach 136,613). These three regions account for the largest share of the active audience.
What other brands do El Clásico fans also like?
Beyond El Clásico itself, the audience over-indexes on Uruguay national football team (154.11×), Real Madrid C.F. (13.51×), Argentina national football team (44.77×), and Copa América (66.4×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for El Clásico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.