Rascasse Audience Intelligence

Uruguay national football team Audience in United States

A data profile of the people who buy, follow and care about Uruguay national football team in United States — modelled from more than twelve digital signal sources. Uruguay national football team has an estimated audience of 635,650 people in United States.

#260among Soccer in United States#495among Team in United States#3020in Sports

The average Uruguay national football team fan in United States is 30.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include El Clásico, Casemiro, RB Leipzig, with strongest over-indexing on El Clásico (154.11× the country average).

Demographically, the Uruguay national football team audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Uruguay national football team fan in United States is more male, around 30.3 years old, with strong Spirituality tendencies and a notable affinity for El Clásico.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Uruguay national football team profile in United States.

Audience size
636K
in United States
Gender
34.3%♀
65.7% male
Age
30.3
average years
Country rank
#31714
Team in United States
Fig. 01

Search interest · 12-month trend

+328%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Uruguay national football team fans

34.3% are female, 65.7% are male, average age 30.3.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Uruguay national football team audience in United States
MetricValue
Female34.3%
Male65.7%
Average age30.3
Estimated audience size635,650
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Uruguay national football team audience in United States
Age bracketShare%
16-1944%
20-2923%
30-3916%
40-4912%
50+6%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Uruguay national football team audience comes from United States.

Worldwide audience distribution share by country for Uruguay national football team
CountryShare
United States12.8%
Uruguay8.3%
Mexico8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Uruguay national football team audience in United States is strongest.

Fig. 05

Top regions by affinity

Uruguay national football team fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~50K2.80×
02Florida~100K2.44×
03California~100K1.95×
04New York~70K1.87×
05Connecticut~10K1.70×
06Texas~90K1.63×
07Nevada~10K1.62×
08Maryland~20K1.60×
09Massachusetts~20K1.56×
10Virginia~20K1.43×
11Illinois~30K1.40×
12Washington, District of Columbia~3K1.37×
13Rhode Island~3K1.33×
14Georgia~30K1.30×
15Utah~7K1.27×
16North Carolina~20K1.22×
17Arizona~20K1.16×
18Washington~10K1.10×
19Colorado~10K1.10×
20Delaware~2K1.02×
21Kansas~5K0.94×
22Nebraska~3K0.92×
23Oregon~7K0.91×
24Indiana~10K0.87×
25South Carolina~8K0.83×
26New Mexico~3K0.81×
27Minnesota~7K0.80×
28Tennessee~10K0.79×
29New Hampshire~2K0.78×
30Pennsylvania~20K0.77×
31Iowa~4K0.73×
32Vermont<1K0.72×
33Missouri~7K0.71×
34Oklahoma~5K0.71×
35Idaho~2K0.71×
36Ohio~10K0.70×
37Kentucky~5K0.67×
38Arkansas~4K0.67×
39Michigan~10K0.65×
40Louisiana~5K0.65×
41Wisconsin~6K0.63×
42Maine~1K0.63×
43Alaska<1K0.62×
44Hawaii~2K0.61×
45North Dakota<1K0.60×
46South Dakota<1K0.59×
47Alabama~5K0.57×
48Montana<1K0.52×
49Mississippi~3K0.48×
50West Virginia~1K0.48×
Fig. 06

Affinity by region

Affinity by region — Uruguay national football team, United States
0.48×1.00×2.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Uruguay national football team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Uruguay national football team audience
#·InterestCategoryAffinity×
01CasemiroSports173.91×
02El ClásicoSports154.11×
03RB LeipzigSports115.03×
04Borussia MönchengladbachSports104.58×
05SC FreiburgSports93.14×
06FC AugsburgSports88.24×
07Luis SuárezSports67.63×
08VfB StuttgartSports60.00×
09Eintracht FrankfurtSports47.06×
10MontevideoTravel & Leisure45.40×
11FIFA Club World CupSports39.43×
12Spain national football teamSports36.08×
13Borussia DortmundSports35.95×
14United States national football teamSports35.38×
15Sport Club Corinthians PaulistaSports31.31×
16El PaísNews24.87×
17RonaldinhoSports20.85×
18Web serverTechnology & Electronics16.71×
19MadridTravel & Leisure14.90×
20Las VegasTravel & Leisure6.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Uruguay national football team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Uruguay national football team audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.09×
Convenience OrientationPREMIUM1.73×
MindfulnessBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Uruguay national football team audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
Design AffinityPREMIUM0.67×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Uruguay national football team have in United States?

Uruguay national football team has an estimated audience of 635,650 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Uruguay national football team fans?

34.3% of Uruguay national football team fans are female, 65.7% are male, with an average age of 30.3 years.

03

Which brands do Uruguay national football team fans like most?

Uruguay national football team fans show strongest brand affinity for El Clásico (154.11×), Casemiro (173.91×), and RB Leipzig (115.03×) over the country average.

04

Where do Uruguay national football team fans live in United States?

Uruguay national football team fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Uruguay national football team fans also like?

Beyond Uruguay national football team itself, the audience over-indexes on Casemiro (173.91×), RB Leipzig (115.03×), Borussia Mönchengladbach (104.58×), and United States national football team (35.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Uruguay national football team audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Uruguay national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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