Uruguay national football team Audience in United States

Uruguay national football team logo

Uruguay national football team has an estimated audience of 635,650 people in United States. 34.3% are female, 65.7% are male, average age 30.3. Top regions: California, Florida, Texas. Top brand affinities: Nationality, Emperor Entertainment Group, Progressive rock, Historic site, Pro-Ject.

The average Uruguay national football team fan in United States is 30.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Nationality, Emperor Entertainment Group, Progressive rock, with strongest over-indexing on Nationality (8.68× the country average). Demographically, the Uruguay national football team audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Uruguay national football team fans

Demographic split for Uruguay national football team audience in United States
MetricValue
Female34.3%
Male65.7%
Average age30.3
Estimated audience size635,650

Audience persona

The typical Uruguay national football team fan in United States is more male, around 30.3 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Uruguay national football team in United States
RegionReachAffinity
California139,6572×
Florida116,9722.72×
Texas85,5151.56×
New York72,5412.04×
New Jersey50,2753.11×
Illinois32,2471.52×
Georgia26,1931.34×
North Carolina25,6861.34×
Virginia22,2181.43×
Massachusetts18,2371.46×
Maryland18,1261.66×
Pennsylvania16,6760.78×
Arizona14,5061.12×
Ohio13,6920.7×
Washington12,0710.95×
Connecticut11,5641.81×
Colorado11,0311.1×
Nevada10,7581.75×
Michigan10,5540.63×
Indiana10,2110.88×
Tennessee9,8560.77×
South Carolina8,2890.87×
Utah7,1321.25×
Missouri7,0430.69×
Minnesota6,7900.75×
Oregon6,3490.87×
Wisconsin5,6930.6×
Kentucky5,1230.64×
Louisiana4,9700.61×
Kansas4,8430.97×
Oklahoma4,7840.68×
Alabama4,6570.52×
Iowa3,7760.72×
Arkansas3,1890.61×
Nebraska2,9420.92×
Washington, District of Columbia2,5231.32×
Rhode Island2,3061.14×
New Mexico2,3020.72×
Mississippi1,9450.37×
Idaho1,8770.59×
Delaware1,7831.02×
New Hampshire1,6120.64×
Maine1,2130.53×
Hawaii1,2080.44×
West Virginia1,0490.35×
Vermont6180.55×
South Dakota6160.42×
Montana6140.35×
North Dakota5390.41×
Alaska4870.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Uruguay national football team audience
BrandAffinityCategory
Nationality8.68×Politics & Society
Emperor Entertainment Group47.27×Business & Career
Progressive rock8.05×Music & Radio
Historic site15.85×Arts & Culture
Pro-Ject12.86×Music & Radio
Buying and Selling Real Estate20.62×Home & Garden
Product design4.14×Business & Career
Kendra Scott5.35×Fashion & Accessoires
Ideal Protein60.4×Health
Stamp collecting8.07×Home & Garden
La Opinión11.79×News
Panama6.05×Travel & Leisure
UK garage8.49×Music & Radio
Carnival of Souls31.42×Movies & TV
Laneige8.12×Beauty & Wellness
Snow White (Fables)14.63×Literature
Hebe9.03×Home & Garden
Bully (2011 film)9.39×Movies & TV
Canis13.5×Pets & Animals
Enrique Hernández (baseball)19.01×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Uruguay national football team audience
TraitClusterScore
SpiritualityBALANCE1.63
MindfulnessBALANCE1.54
SustainabilityBALANCE1.4
Risk AppetiteTHRILL1.38
ExtroversionTHRILL1.36
LGBTQ+ IdentityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Uruguay national football team
CountryShare
United States12.9%
Uruguay8.4%
Mexico8.4%

See Uruguay national football team audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Uruguay national football team have in United States?

Uruguay national football team has an estimated audience of 635,650 people in United States, concentrated in California and Florida.

What is the gender split and age of Uruguay national football team fans?

34.3% of Uruguay national football team fans are female, 65.7% are male, with an average age of 30.3 years.

Which brands do Uruguay national football team fans like most?

Uruguay national football team fans show strongest brand affinity for Nationality (8.68×), Emperor Entertainment Group (47.27×), and Progressive rock (8.05×) over the country average.

Where do Uruguay national football team fans live in United States?

Uruguay national football team fans in United States are most concentrated in California (reach 139,657), Florida (reach 116,972), and Texas (reach 85,515). These three regions account for the largest share of the active audience.

What other brands do Uruguay national football team fans also like?

Beyond Uruguay national football team itself, the audience over-indexes on Emperor Entertainment Group (47.27×), Progressive rock (8.05×), Historic site (15.85×), and Pro-Ject (12.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Uruguay national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.