Rascasse Audience Intelligence

Luis Suárez Audience in United States

A data profile of the people who buy, follow and care about Luis Suárez in United States — modelled from more than twelve digital signal sources. Luis Suárez has an estimated audience of 464,089 people in United States.

#360among Soccer in United States#9344among Person in United States#3744in Sports

The average Luis Suárez fan in United States is 30.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include FIFA World Cup 2026, Liga MX, Uruguay national football team, with strongest over-indexing on FIFA World Cup 2026 (7.18× the country average).

Demographically, the Luis Suárez audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luis Suárez fan in United States is more male, around 30.9 years old, with strong Risk Appetite tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luis Suárez profile in United States.

Audience size
464K
in United States
Gender
27.7%♀
72.3% male
Age
30.9
average years
Country rank
#38269
Person in United States
Fig. 01

Search interest · 12-month trend

+101%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luis Suárez fans

27.7% are female, 72.3% are male, average age 30.9.

Fig. 02

Gender split

27.7%
Female
72.3%
Male
Demographic split for Luis Suárez audience in United States
MetricValue
Female27.7%
Male72.3%
Average age30.9
Estimated audience size464,089
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Luis Suárez audience in United States
Age bracketShare%
16-1944%
20-2920%
30-3916%
40-4912%
50+8%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Luis Suárez audience comes from United States.

Worldwide audience distribution share by country for Luis Suárez
CountryShare
United States12.1%
Brazil11.3%
India7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luis Suárez audience in United States is strongest.

Fig. 05

Top regions by affinity

Luis Suárez fans by region: top regions in United States
#RegionReachAffinity×
01Florida~60K2.20×
02New Jersey~20K1.94×
03California~70K1.71×
04Massachusetts~10K1.66×
05Maryland~10K1.64×
06Texas~60K1.63×
07New York~40K1.60×
08Washington, District of Columbia~2K1.59×
09Georgia~20K1.46×
10Virginia~10K1.45×
11Connecticut~6K1.44×
12Utah~5K1.35×
13Illinois~20K1.34×
14North Carolina~20K1.26×
15Arizona~10K1.24×
16Nevada~5K1.23×
17Rhode Island~2K1.20×
18Washington~9K1.12×
19Colorado~7K1.12×
20Oregon~5K1.10×
21Delaware~1K1.01×
22Kansas~3K0.99×
23Pennsylvania~10K0.95×
24Tennessee~7K0.92×
25Minnesota~5K0.92×
26Alaska<1K0.91×
27Ohio~10K0.87×
28Indiana~6K0.87×
29South Carolina~5K0.87×
30Nebraska~2K0.87×
31Missouri~5K0.85×
32New Hampshire~1K0.85×
33Vermont<1K0.85×
34Kentucky~4K0.84×
35New Mexico~2K0.84×
36Iowa~3K0.80×
37Idaho~2K0.79×
38Maine~1K0.79×
39Oklahoma~3K0.78×
40North Dakota<1K0.78×
41Hawaii~1K0.77×
42Arkansas~2K0.76×
43Louisiana~4K0.75×
44South Dakota<1K0.75×
45Alabama~4K0.74×
46Michigan~8K0.73×
47Wisconsin~4K0.73×
48Montana<1K0.73×
49West Virginia~1K0.67×
50Mississippi~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Luis Suárez, United States
0.61×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luis Suárez audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luis Suárez audience
#·InterestCategoryAffinity×
01Diego SimeoneSports79.12×
02Uruguay national football teamSports67.63×
03El Mundo Deportivo (newspaper)News44.38×
04Pep GuardiolaSports37.97×
05Regions of PeruTravel & Leisure21.60×
06San SalvadorTravel & Leisure19.75×
07Argentina national football teamSports18.97×
08Al Nassr FCSports18.14×
09Liga MXSports15.84×
10Broadcast engineeringBusiness & Career14.94×
11Club AméricaSports14.36×
12La LigaSports14.27×
13Paris Saint-GermainSports14.15×
14Ed HarrisMovies & TV12.73×
15Cruz AzulSports12.43×
16Lamine YamalSports11.09×
17HondurasTravel & Leisure10.65×
18FIFA World Cup 2026Sports7.18×
19Real Madrid C.F.Sports6.76×
20FIFA World CupSports4.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luis Suárez audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luis Suárez audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.79×
Need for SecurityCONSERVATISM1.60×
TraditionCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luis Suárez audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.54×
Community OrientationOPEN0.62×
IndividualismJOY0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luis Suárez have in United States?

Luis Suárez has an estimated audience of 464,089 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Luis Suárez fans?

27.7% of Luis Suárez fans are female, 72.3% are male, with an average age of 30.9 years.

03

Which brands do Luis Suárez fans like most?

Luis Suárez fans show strongest brand affinity for FIFA World Cup 2026 (7.18×), Liga MX (15.84×), and Uruguay national football team (67.63×) over the country average.

04

Where do Luis Suárez fans live in United States?

Luis Suárez fans in United States are most concentrated in California (reach ~70K), Florida (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Luis Suárez fans also like?

Beyond Luis Suárez itself, the audience over-indexes on Liga MX (15.84×), Uruguay national football team (67.63×), La Liga (14.27×), and Broadcast engineering (14.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Luis Suárez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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