Luis Suárez Audience in United States

Luis Suárez logo

Luis Suárez has an estimated audience of 600,237 people in United States. 27.7% are female, 72.3% are male, average age 30.9. Top regions: California, Florida, Texas. Top brand affinities: Liga MX, Uruguay national football team, La Liga, Broadcast engineering, Real Madrid C.F..

The average Luis Suárez fan in United States is 30.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Liga MX, Uruguay national football team, La Liga, with strongest over-indexing on Liga MX (15.84× the country average). Demographically, the Luis Suárez audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Luis Suárez fans

Demographic split for Luis Suárez audience in United States
MetricValue
Female27.7%
Male72.3%
Average age30.9
Estimated audience size600,237

Audience persona

The typical Luis Suárez fan in United States is more male, around 30.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Liga MX.

Top regions in United States

Top regions ranked by reach for Luis Suárez in United States
RegionReachAffinity
California118,0271.79×
Florida109,3682.69×
Texas89,5941.74×
New York56,6611.69×
New Jersey32,7432.14×
Georgia28,3851.54×
Illinois27,2431.36×
North Carolina23,1461.28×
Virginia20,9731.43×
Maryland19,1841.86×
Pennsylvania17,1880.85×
Massachusetts16,3321.38×
Ohio16,0820.87×
Arizona15,6991.28×
Washington14,0311.17×
Tennessee10,8080.9×
Michigan10,3730.66×
Indiana9,3510.85×
Missouri8,7080.9×
Colorado8,5570.9×
Connecticut8,4671.41×
Minnesota8,1870.95×
South Carolina7,9630.88×
Nevada7,6521.32×
Alabama6,8290.81×
Oregon6,3910.93×
Wisconsin6,0070.67×
Utah6,0031.12×
Kentucky5,4720.73×
Oklahoma5,3260.8×
Louisiana5,2110.67×
Kansas4,6740.99×
Iowa3,8280.77×
Arkansas3,5910.73×
Nebraska2,6700.89×
Rhode Island2,2791.19×
Washington, District of Columbia2,2311.24×
New Mexico2,0980.7×
Mississippi2,0880.42×
Delaware1,6641×
Idaho1,6430.55×
New Hampshire1,5810.67×
Maine1,1720.54×
Hawaii1,1530.45×
West Virginia8620.31×
North Dakota8140.66×
South Dakota7160.52×
Montana6530.39×
Alaska5830.45×
Vermont5660.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luis Suárez audience
BrandAffinityCategory
Liga MX15.84×Sports
Uruguay national football team67.63×Sports
La Liga14.27×Sports
Broadcast engineering14.94×Business & Career
Real Madrid C.F.6.76×Sports
Club América14.36×Sports
FC Bayern Munich8.78×Sports
El Mundo Deportivo (newspaper)44.38×News
Paris Saint-Germain14.15×Sports
Lamine Yamal11.09×Sports
FIFA World Cup4.16×Sports
Diego Simeone79.12×Sports
Argentina national football team18.97×Sports
Honduras10.65×Travel & Leisure
Regions of Peru21.6×Travel & Leisure
Al Nassr FC18.14×Sports
FIFA Club World Cup17.48×Sports
San Salvador19.75×Travel & Leisure
Pep Guardiola37.97×Sports
Cruz Azul12.43×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luis Suárez audience
TraitClusterScore
Luxury OrientationPREMIUM1.33
Quality AwarenessPREMIUM1.27
SpiritualityBALANCE1.21
Urban LifestyleOPEN1.21
Risk AppetiteTHRILL1.18
Need for SecurityCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Luis Suárez
CountryShare
United States14.6%
United Kingdom7.5%
Spain7.4%

See Luis Suárez audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Luis Suárez have in United States?

Luis Suárez has an estimated audience of 600,237 people in United States, concentrated in California and Florida.

What is the gender split and age of Luis Suárez fans?

27.7% of Luis Suárez fans are female, 72.3% are male, with an average age of 30.9 years.

Which brands do Luis Suárez fans like most?

Luis Suárez fans show strongest brand affinity for Liga MX (15.84×), Uruguay national football team (67.63×), and La Liga (14.27×) over the country average.

Where do Luis Suárez fans live in United States?

Luis Suárez fans in United States are most concentrated in California (reach 118,027), Florida (reach 109,368), and Texas (reach 89,594). These three regions account for the largest share of the active audience.

What other brands do Luis Suárez fans also like?

Beyond Luis Suárez itself, the audience over-indexes on Uruguay national football team (67.63×), La Liga (14.27×), Broadcast engineering (14.94×), and Real Madrid C.F. (6.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luis Suárez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.