Rascasse Audience Intelligence

San Salvador Audience in United States

A data profile of the people who buy, follow and care about San Salvador in United States — modelled from more than twelve digital signal sources. San Salvador has an estimated audience of 2,371,893 people in United States.

#180among City in United States#954among POI in United States#987in Travel & Leisure

The average San Salvador fan in United States is 38.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Volaris, Pollo Campero, Las Vegas, with strongest over-indexing on Volaris (21.17× the country average).

Demographically, the San Salvador audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Salvador fan in United States is more male, around 38.0 years old, with strong Spirituality tendencies and a notable affinity for Volaris.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Salvador profile in United States.

Audience size
2.4M
in United States
Gender
44.5%♀
55.5% male
Age
38.0
average years
Country rank
#12435
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Salvador fans

44.5% are female, 55.5% are male, average age 38.0.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for San Salvador audience in United States
MetricValue
Female44.5%
Male55.5%
Average age38.0
Estimated audience size2,371,893
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the San Salvador audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3922%
40-4921%
50+16%
Fig. 04

Worldwide distribution

28.0%

of the worldwide San Salvador audience comes from United States.

Worldwide audience distribution share by country for San Salvador
CountryShare
United States28.0%
El Salvador14.8%
Mexico13.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Salvador audience in United States is strongest.

Fig. 05

Top regions by affinity

San Salvador fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K3.00×
02Maryland~90K2.15×
03Virginia~100K2.11×
04California~500K1.85×
05Texas~400K1.74×
06New York~200K1.48×
07Nevada~30K1.48×
08Florida~200K1.40×
09New Jersey~80K1.33×
10Massachusetts~60K1.27×
11Georgia~90K1.23×
12North Carolina~80K1.10×
13Arkansas~20K1.07×
14Arizona~50K1.06×
15Colorado~40K1.05×
16Utah~20K1.03×
17Connecticut~20K1.02×
18Washington~50K0.99×
19Oregon~30K0.99×
20Nebraska~10K0.94×
21Rhode Island~7K0.94×
22Alaska~5K0.93×
23Illinois~70K0.88×
24Idaho~10K0.86×
25Vermont~4K0.86×
26New Hampshire~8K0.85×
27South Dakota~5K0.85×
28Tennessee~40K0.84×
29Kansas~20K0.84×
30Maine~7K0.84×
31Montana~6K0.84×
32Louisiana~30K0.82×
33Iowa~20K0.82×
34Delaware~5K0.82×
35South Carolina~30K0.81×
36Minnesota~30K0.80×
37New Mexico~9K0.79×
38North Dakota~4K0.78×
39Pennsylvania~60K0.77×
40Indiana~30K0.77×
41Oklahoma~20K0.77×
42Hawaii~8K0.77×
43Kentucky~20K0.72×
44West Virginia~8K0.71×
45Alabama~20K0.70×
46Missouri~30K0.69×
47Mississippi~10K0.68×
48Wisconsin~20K0.67×
49Ohio~50K0.64×
50Michigan~40K0.61×
Fig. 06

Affinity by region

Affinity by region — San Salvador, United States
0.61×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Salvador audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Salvador audience
#·InterestCategoryAffinity×
01FIFA Club World CupSports24.55×
02VolarisTravel & Leisure21.17×
03Pollo CamperoFood & Beverages20.72×
04El PaísNews18.57×
05Lyric poetryLiterature18.39×
06Atlético MadridSports15.15×
07Benny BlancoMusic & Radio11.46×
08Cillian MurphyMovies & TV9.72×
09Web serverTechnology & Electronics9.63×
10Club AméricaSports8.97×
11Cruz AzulSports8.95×
12La LigaSports7.53×
13Las VegasTravel & Leisure6.45×
14Liga MXSports6.29×
15WhatsAppInternet & Social Media4.57×
16Real Madrid C.F.Sports4.27×
17Facebook MessengerInternet & Social Media3.43×
18MexicoTravel & Leisure3.33×
19RadioTechnology & Electronics3.25×
20FIFA World CupSports3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Salvador audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Salvador audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.18×
Need for SecurityCONSERVATISM1.84×
Urban LifestyleOPEN1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Salvador audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.73×
IndividualismJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Salvador have in United States?

San Salvador has an estimated audience of 2,371,893 people in United States, concentrated in California and Texas.

02

What is the gender split and age of San Salvador fans?

44.5% of San Salvador fans are female, 55.5% are male, with an average age of 38.0 years.

03

Which brands do San Salvador fans like most?

San Salvador fans show strongest brand affinity for Volaris (21.17×), Pollo Campero (20.72×), and Las Vegas (6.45×) over the country average.

04

Where do San Salvador fans live in United States?

San Salvador fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do San Salvador fans also like?

Beyond San Salvador itself, the audience over-indexes on Pollo Campero (20.72×), Las Vegas (6.45×), FIFA Club World Cup (24.55×), and Web server (9.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for San Salvador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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