San Salvador Audience in United States

San Salvador logo

San Salvador has an estimated audience of 2,371,893 people in United States. 44.5% are female, 55.5% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Kendra Scott, Minnesota, Governor of Michigan, Emperor Entertainment Group.

The average San Salvador fan in United States is 38.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Kendra Scott, Minnesota, with strongest over-indexing on Nationality (6.97× the country average). Demographically, the San Salvador audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of San Salvador fans

Demographic split for San Salvador audience in United States
MetricValue
Female44.5%
Male55.5%
Average age38.0
Estimated audience size2,371,893

Audience persona

The typical San Salvador fan in United States is more male, around 38.0 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for San Salvador in United States
RegionReachAffinity
California527,8802.02×
Texas380,5851.87×
Florida250,3271.56×
New York219,5581.66×
Virginia128,1042.22×
Maryland97,1892.38×
Georgia96,2131.32×
New Jersey84,2391.4×
North Carolina77,9521.09×
Illinois68,1950.86×
Massachusetts63,0581.35×
Pennsylvania59,9220.75×
Washington49,8451.05×
Ohio45,5510.62×
Arizona42,4320.88×
Colorado39,3751.05×
Tennessee38,7560.81×
Nevada38,1581.66×
Michigan35,2040.57×
Indiana30,8530.71×
South Carolina28,1620.79×
Connecticut25,6341.08×
Oregon25,6180.94×
Minnesota25,5880.75×
Washington, District of Columbia24,2913.41×
Missouri24,1860.63×
Louisiana23,7310.78×
Utah21,8121.03×
Alabama21,1980.64×
Arkansas20,3241.04×
Wisconsin19,5950.55×
Oklahoma18,2200.69×
Kentucky18,0020.61×
Kansas14,8530.79×
Iowa13,9210.71×
Mississippi11,4390.59×
Nebraska10,1040.85×
Idaho9,2260.78×
New Mexico7,9640.67×
Hawaii7,1830.7×
New Hampshire6,8220.73×
Rhode Island6,2610.83×
Maine6,0940.72×
West Virginia5,6110.51×
Delaware4,4370.68×
Alaska4,3700.86×
Montana3,8100.58×
South Dakota3,4080.62×
Vermont2,5170.6×
North Dakota2,1170.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Salvador audience
BrandAffinityCategory
Nationality6.97×Politics & Society
Kendra Scott7.71×Fashion & Accessoires
Minnesota3.93×Travel & Leisure
Governor of Michigan13.9×Politics & Society
Emperor Entertainment Group20×Business & Career
Hipster14.87×Politics & Society
Historic site6.05×Arts & Culture
Google Home9.14×Technology & Electronics
Grinch5.49×Movies & TV
Panama4.57×Travel & Leisure
Lahaina, Hawaii21.78×Travel & Leisure
Vocal harmony5.25×Music & Radio
Hibachi8.5×Food & Beverages
Combat sport1.58×Sports
Homie13.19×Politics & Society
Wok5.69×Food & Beverages
Goop4.64×Internet & Social Media
Personality5.13×Business & Career
Preta Gil16.57×Music & Radio
James Madison University9.89×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Salvador audience
TraitClusterScore
SpiritualityBALANCE1.41
Urban LifestyleOPEN1.24
Need for SecurityCONSERVATISM1.19
Risk AppetiteTHRILL1.18
Social Media UsageJOY1.12
ExtroversionTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for San Salvador
CountryShare
United States28.0%
El Salvador14.8%
Mexico13.8%

See San Salvador audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does San Salvador have in United States?

San Salvador has an estimated audience of 2,371,893 people in United States, concentrated in California and Texas.

What is the gender split and age of San Salvador fans?

44.5% of San Salvador fans are female, 55.5% are male, with an average age of 38.0 years.

Which brands do San Salvador fans like most?

San Salvador fans show strongest brand affinity for Nationality (6.97×), Kendra Scott (7.71×), and Minnesota (3.93×) over the country average.

Where do San Salvador fans live in United States?

San Salvador fans in United States are most concentrated in California (reach 527,880), Texas (reach 380,585), and Florida (reach 250,327). These three regions account for the largest share of the active audience.

What other brands do San Salvador fans also like?

Beyond San Salvador itself, the audience over-indexes on Kendra Scott (7.71×), Minnesota (3.93×), Governor of Michigan (13.9×), and Emperor Entertainment Group (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Salvador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.