A data profile of the people who buy, follow and care about Unión de Santa Fe in United States — modelled from more than twelve digital signal sources. Unión de Santa Fe has an estimated audience of 570,168 people in United States.
The average Unión de Santa Fe fan in United States is 38.0 years old, balanced, and lives primarily in Florida.
The audience is concentrated in Florida, New York, California.
Top brand affinities include Everglades, Gene Hackman, Atlético Nacional, with strongest over-indexing on Everglades (61.67× the country average).
Demographically, the Unión de Santa Fe audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Unión de Santa Fe fan in United States is balanced, around 38.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Everglades.
The key figures that characterise the Unión de Santa Fe profile in United States.
46.1% are female, 53.9% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 38.0 |
| Estimated audience size | 570,168 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 15% |
of the worldwide Unión de Santa Fe audience comes from United States.
| Country | Share |
|---|---|
| United States | 30.8% |
| Spain | 19.4% |
| Argentina | 12.7% |
Where the Unión de Santa Fe audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Florida | ~4K | 2.90× | |
| 02 | New York | ~2K | 2.36× | |
| 03 | New Jersey | <1K | 1.55× | |
| 04 | Massachusetts | <1K | 1.40× | |
| 05 | Washington, District of Columbia | <1K | 1.36× | |
| 06 | Maryland | <1K | 1.28× | |
| 07 | Nevada | <1K | 1.23× | |
| 08 | Indiana | <1K | 1.17× | |
| 09 | Connecticut | <1K | 1.16× | |
| 10 | Iowa | <1K | 1.14× | |
| 11 | Rhode Island | <1K | 1.14× | |
| 12 | Louisiana | <1K | 1.09× | |
| 13 | Virginia | <1K | 1.08× | |
| 14 | Illinois | <1K | 1.05× | |
| 15 | South Dakota | <1K | 1.04× | |
| 16 | Vermont | <1K | 1.03× | |
| 17 | Kentucky | <1K | 1.02× | |
| 18 | New Hampshire | <1K | 1.02× | |
| 19 | Delaware | <1K | 1.02× | |
| 20 | Maine | <1K | 0.99× | |
| 21 | Alaska | <1K | 0.99× | |
| 22 | North Dakota | <1K | 0.99× | |
| 23 | Idaho | <1K | 0.98× | |
| 24 | West Virginia | <1K | 0.98× | |
| 25 | Hawaii | <1K | 0.98× | |
| 26 | Montana | <1K | 0.98× | |
| 27 | New Mexico | <1K | 0.97× | |
| 28 | Utah | <1K | 0.96× | |
| 29 | Mississippi | <1K | 0.96× | |
| 30 | Arkansas | <1K | 0.96× | |
| 31 | Kansas | <1K | 0.96× | |
| 32 | Nebraska | <1K | 0.96× | |
| 33 | Colorado | <1K | 0.95× | |
| 34 | Missouri | <1K | 0.94× | |
| 35 | Oregon | <1K | 0.94× | |
| 36 | Arizona | <1K | 0.93× | |
| 37 | Tennessee | <1K | 0.93× | |
| 38 | Minnesota | <1K | 0.93× | |
| 39 | Oklahoma | <1K | 0.93× | |
| 40 | Alabama | <1K | 0.92× | |
| 41 | South Carolina | <1K | 0.91× | |
| 42 | Wisconsin | <1K | 0.90× | |
| 43 | Pennsylvania | <1K | 0.89× | |
| 44 | Michigan | <1K | 0.87× | |
| 45 | North Carolina | <1K | 0.86× | |
| 46 | Washington | <1K | 0.86× | |
| 47 | Ohio | <1K | 0.85× | |
| 48 | Georgia | <1K | 0.81× | |
| 49 | California | ~2K | 0.79× | |
| 50 | Texas | ~1K | 0.79× |
The strongest cross-interests of the Unión de Santa Fe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gene Hackman | Movies & TV | 131.88× | ||
| 02 | Atlético Nacional | Sports | 62.70× | ||
| 03 | Everglades | Travel & Leisure | 61.67× | ||
| 04 | El Clásico | Sports | 60.93× | ||
| 05 | Boca Juniors | Sports | 43.41× | ||
| 06 | Club Atlético River Plate | Sports | 32.21× | ||
| 07 | Flight Club | Movies & TV | 29.31× | ||
| 08 | Pink | Music & Radio | 25.42× | ||
| 09 | SeatGeek | Sports | 24.45× | ||
| 10 | Club León | Sports | 22.71× | ||
| 11 | Spain national football team | Sports | 21.82× | ||
| 12 | Tomb Raider | Games | 20.92× | ||
| 13 | Faye Dunaway | Movies & TV | 20.00× | ||
| 14 | Cruz Azul | Sports | 15.77× | ||
| 15 | Dustin Hoffman | Movies & TV | 15.03× | ||
| 16 | Christopher Walken | Movies & TV | 14.04× | ||
| 17 | Liga MX | Sports | 13.84× | ||
| 18 | Playa del Carmen | Travel & Leisure | 11.76× | ||
| 19 | Web server | Technology & Electronics | 11.16× | ||
| 20 | Internet & Social Media | 3.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.55× | |
| Urban Lifestyle | OPEN | 1.51× | |
| Risk Appetite | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Sustainability | BALANCE | 0.80× | |
| Extroversion | THRILL | 0.80× |
Unión de Santa Fe has an estimated audience of 570,168 people in United States, concentrated in Florida and New York.
46.1% of Unión de Santa Fe fans are female, 53.9% are male, with an average age of 38.0 years.
Unión de Santa Fe fans show strongest brand affinity for Everglades (61.67×), Gene Hackman (131.88×), and Atlético Nacional (62.7×) over the country average.
Unión de Santa Fe fans in United States are most concentrated in Florida (reach ~4K), New York (reach ~2K), and California (reach ~2K). These three regions account for the largest share of the active audience.
Beyond Unión de Santa Fe itself, the audience over-indexes on Gene Hackman (131.88×), Atlético Nacional (62.7×), Pink (25.42×), and SeatGeek (24.45×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Unión de Santa Fe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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