Unión de Santa Fe Audience in United States
Unión de Santa Fe has an estimated audience of 571,504 people in United States. 46.1% are female, 53.9% are male, average age 38.0. Top regions: Florida, California, Kentucky. Top brand affinities: Emperor Entertainment Group, The Adventures of Ichabod and Mr. Toad, Ideal Protein, Combat sport, Celadon.
The average Unión de Santa Fe fan in United States is 38.0 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Kentucky. Top brand affinities include Emperor Entertainment Group, The Adventures of Ichabod and Mr. Toad, Ideal Protein, with strongest over-indexing on Emperor Entertainment Group (20× the country average). Demographically, the Unión de Santa Fe audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 23 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Unión de Santa Fe fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 38.0 |
| Estimated audience size | 571,504 |
Audience persona
The typical Unión de Santa Fe fan in United States is balanced, around 38.0 years old, with strong Risk Appetite tendencies and a notable affinity for Emperor Entertainment Group.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 16,040 | 0.41× |
| California | 14,747 | 0.23× |
| Kentucky | 14,033 | 1.96× |
| Tennessee | 12,940 | 1.13× |
| Indiana | 12,518 | 1.2× |
| Missouri | 12,123 | 1.32× |
| Texas | 11,961 | 0.24× |
| Iowa | 11,881 | 2.52× |
| North Carolina | 11,640 | 0.68× |
| Ohio | 11,592 | 0.66× |
| Georgia | 11,545 | 0.66× |
| New York | 11,029 | 0.35× |
| Pennsylvania | 11,006 | 0.57× |
| Connecticut | 10,915 | 1.9× |
| Nevada | 10,839 | 1.96× |
| Virginia | 10,568 | 0.76× |
| Maryland | 10,515 | 1.07× |
| New Jersey | 10,490 | 0.72× |
| Illinois | 10,323 | 0.54× |
| Minnesota | 10,256 | 1.25× |
| Massachusetts | 10,151 | 0.9× |
| Washington | 9,909 | 0.86× |
| Colorado | 9,881 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emperor Entertainment Group | 20× | Business & Career |
| The Adventures of Ichabod and Mr. Toad | 39.4× | Movies & TV |
| Ideal Protein | 52.16× | Health |
| Combat sport | 2.15× | Sports |
| Celadon | 22.36× | Home & Garden |
| Nebraska Cornhuskers football | 3.68× | Sports |
| JDSU | 2.99× | Business & Career |
| Kendra Scott | 2.54× | Fashion & Accessoires |
| Panama | 3.13× | Travel & Leisure |
| Spinal muscular atrophy | 7.37× | Health |
| Hola, Kenya | 19.87× | Travel & Leisure |
| Bank account | 1.69× | Business & Career |
| Kento Yamazaki | 6.78× | Movies & TV |
| Regional styles of Mexican music | 1.74× | Music & Radio |
| Historic site | 2.5× | Arts & Culture |
| Justice | 1.6× | Politics & Society |
| Vocal harmony | 2.38× | Music & Radio |
| Charlamagne Tha God | 4.9× | Movies & TV |
| Grinch | 2.03× | Movies & TV |
| Keto Adapted | 19.2× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.33 |
| Urban Lifestyle | OPEN | 1.24 |
| Early Adopter Mentality | POWER | 1.19 |
| Tradition | CONSERVATISM | 1.13 |
| Need for Security | CONSERVATISM | 1.08 |
| Spirituality | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Brazil | 15.7% |
| Argentina | 14.1% |
See Unión de Santa Fe audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
Frequently asked questions
How many fans does Unión de Santa Fe have in United States?
Unión de Santa Fe has an estimated audience of 571,504 people in United States, concentrated in Florida and California.
What is the gender split and age of Unión de Santa Fe fans?
46.1% of Unión de Santa Fe fans are female, 53.9% are male, with an average age of 38.0 years.
Which brands do Unión de Santa Fe fans like most?
Unión de Santa Fe fans show strongest brand affinity for Emperor Entertainment Group (20×), The Adventures of Ichabod and Mr. Toad (39.4×), and Ideal Protein (52.16×) over the country average.
Where do Unión de Santa Fe fans live in United States?
Unión de Santa Fe fans in United States are most concentrated in Florida (reach 16,040), California (reach 14,747), and Kentucky (reach 14,033). These three regions account for the largest share of the active audience.
What other brands do Unión de Santa Fe fans also like?
Beyond Unión de Santa Fe itself, the audience over-indexes on The Adventures of Ichabod and Mr. Toad (39.4×), Ideal Protein (52.16×), Combat sport (2.15×), and Celadon (22.36×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Unión de Santa Fe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.