Boca Juniors Audience in United States

Boca Juniors logo

Boca Juniors has an estimated audience of 1,815,400 people in United States. 34.2% are female, 65.8% are male, average age 32.7. Top regions: Florida, California, Texas. Top brand affinities: The Truman Show, Club Atlético River Plate, AAA (band), Argentina national football team, Catherine Deneuve.

The average Boca Juniors fan in United States is 32.7 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include The Truman Show, Club Atlético River Plate, AAA (band), with strongest over-indexing on The Truman Show (61.32× the country average). Demographically, the Boca Juniors audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Boca Juniors fans

Demographic split for Boca Juniors audience in United States
MetricValue
Female34.2%
Male65.8%
Average age32.7
Estimated audience size1,815,400

Audience persona

The typical Boca Juniors fan in United States is more male, around 32.7 years old, with strong Luxury Orientation tendencies and a notable affinity for The Truman Show.

Top regions in United States

Top regions ranked by reach for Boca Juniors in United States
RegionReachAffinity
Florida539,4744.39×
California395,8761.98×
Texas255,7341.64×
New York247,6702.44×
New Jersey139,3333.02×
Illinois82,1081.36×
Virginia77,7391.76×
North Carolina58,2831.07×
Maryland57,4291.84×
Georgia55,8921×
Massachusetts53,8631.51×
Pennsylvania43,0390.7×
Utah36,9542.27×
Colorado33,4521.17×
Arizona31,9380.86×
Washington29,5060.81×
Connecticut28,5851.57×
Nevada26,2251.49×
Tennessee25,1440.69×
Indiana24,9200.75×
Ohio22,7310.41×
South Carolina21,4910.79×
Michigan19,9310.42×
Wisconsin16,5310.61×
Oregon15,9210.77×
Louisiana14,8720.64×
Minnesota13,8610.53×
Missouri12,8930.44×
Washington, District of Columbia12,7792.34×
Kentucky12,4210.55×
Kansas12,3390.86×
Alabama11,9180.47×
Oklahoma10,6940.53×
Iowa8,1470.54×
Arkansas7,1550.48×
Hawaii6,3290.81×
Rhode Island6,0671.05×
Mississippi5,8910.39×
Idaho5,7240.63×
New Mexico5,6140.62×
Nebraska5,2440.58×
Delaware3,4760.69×
New Hampshire3,4630.48×
West Virginia3,4520.41×
Montana2,0630.41×
Maine1,9570.3×
Vermont1,8210.57×
Alaska1,4080.36×
South Dakota1,2500.3×
Wyoming1,1170.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boca Juniors audience
BrandAffinityCategory
The Truman Show61.32×Movies & TV
Club Atlético River Plate67.06×Sports
AAA (band)14.64×Music & Radio
Argentina national football team30.47×Sports
Catherine Deneuve66.48×Fashion & Accessoires
Newell's Old Boys60.75×Sports
Diego Maradona56.88×Sports
faith no more76.07×Music & Radio
Buenos Aires9.04×Travel & Leisure
Rosario Central72.8×Sports
Boney M.51.45×Music & Radio
Disney, Oklahoma23.47×
River Plate43.94×Sports
Tony Shalhoub29.22×Movies & TV
Unión de Santa Fe43.41×Sports
Argentina6.48×Travel & Leisure
Club Atlético Independiente39.54×Sports
Argentinos Juniors66.98×Sports
Olivia Wilde16.06×Movies & TV
Americas3.93×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boca Juniors audience
TraitClusterScore
Luxury OrientationPREMIUM1.49
LGBTQ+ IdentityOPEN1.47
Risk AppetiteTHRILL1.45
Early Adopter MentalityPOWER1.28
MindfulnessBALANCE1.27
SpiritualityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Boca Juniors
CountryShare
Argentina23.6%
Brazil16.6%
Spain7.1%

See Boca Juniors audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Boca Juniors have in United States?

Boca Juniors has an estimated audience of 1,815,400 people in United States, concentrated in Florida and California.

What is the gender split and age of Boca Juniors fans?

34.2% of Boca Juniors fans are female, 65.8% are male, with an average age of 32.7 years.

Which brands do Boca Juniors fans like most?

Boca Juniors fans show strongest brand affinity for The Truman Show (61.32×), Club Atlético River Plate (67.06×), and AAA (band) (14.64×) over the country average.

Where do Boca Juniors fans live in United States?

Boca Juniors fans in United States are most concentrated in Florida (reach 539,474), California (reach 395,876), and Texas (reach 255,734). These three regions account for the largest share of the active audience.

What other brands do Boca Juniors fans also like?

Beyond Boca Juniors itself, the audience over-indexes on Club Atlético River Plate (67.06×), AAA (band) (14.64×), Argentina national football team (30.47×), and Catherine Deneuve (66.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boca Juniors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.