Boney M. Audience in United States
Boney M. has an estimated audience of 456,128 people in United States. 40.6% are female, 59.4% are male, average age 45.0. Top regions: California, Florida, Texas. Top brand affinities: Survivor (band), Modern Talking, Detox, Broadcast engineering, Amanda Seyfried.
The average Boney M. fan in United States is 45.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Survivor (band), Modern Talking, Detox, with strongest over-indexing on Survivor (band) (16.29× the country average). Demographically, the Boney M. audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Boney M. fans
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 45.0 |
| Estimated audience size | 456,128 |
Audience persona
The typical Boney M. fan in United States is more male, around 45.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Survivor (band).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 70,033 | 1.4× |
| Florida | 43,192 | 1.4× |
| Texas | 42,684 | 1.09× |
| New York | 38,435 | 1.51× |
| Illinois | 19,542 | 1.29× |
| Pennsylvania | 15,878 | 1.03× |
| New Jersey | 15,133 | 1.3× |
| Georgia | 15,023 | 1.07× |
| Virginia | 13,545 | 1.22× |
| North Carolina | 13,398 | 0.98× |
| Washington | 12,958 | 1.42× |
| Ohio | 12,789 | 0.91× |
| Massachusetts | 12,524 | 1.39× |
| Michigan | 11,639 | 0.98× |
| Maryland | 10,617 | 1.35× |
| Arizona | 10,006 | 1.07× |
| Colorado | 7,633 | 1.06× |
| Tennessee | 7,588 | 0.83× |
| Indiana | 7,150 | 0.86× |
| Missouri | 6,753 | 0.92× |
| Minnesota | 6,740 | 1.03× |
| Oregon | 6,636 | 1.27× |
| Wisconsin | 6,107 | 0.89× |
| Connecticut | 6,021 | 1.32× |
| South Carolina | 5,731 | 0.84× |
| Louisiana | 5,303 | 0.9× |
| Nevada | 5,201 | 1.18× |
| Alabama | 5,143 | 0.81× |
| Kentucky | 5,008 | 0.88× |
| Oklahoma | 4,064 | 0.8× |
| Utah | 3,530 | 0.86× |
| Kansas | 3,104 | 0.86× |
| Iowa | 2,934 | 0.78× |
| Arkansas | 2,570 | 0.68× |
| Mississippi | 2,411 | 0.64× |
| New Mexico | 2,070 | 0.91× |
| New Hampshire | 2,028 | 1.13× |
| Washington, District of Columbia | 2,017 | 1.47× |
| Idaho | 1,851 | 0.81× |
| Nebraska | 1,760 | 0.77× |
| Hawaii | 1,755 | 0.9× |
| Maine | 1,547 | 0.95× |
| Rhode Island | 1,454 | 1× |
| West Virginia | 1,341 | 0.63× |
| Delaware | 1,113 | 0.88× |
| Alaska | 1,000 | 1.03× |
| Montana | 1,000 | 0.79× |
| North Dakota | 727 | 0.78× |
| Vermont | 715 | 0.89× |
| South Dakota | 620 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Survivor (band) | 16.29× | Music & Radio |
| Modern Talking | 54.54× | Music & Radio |
| Detox | 14.04× | Health |
| Broadcast engineering | 8.22× | Business & Career |
| Amanda Seyfried | 8.27× | Movies & TV |
| Juan Gabriel | 17.18× | Music & Radio |
| Online shopping | 1.74× | Shopping |
| Mexico City | 5.62× | Travel & Leisure |
| Guatemala | 4.62× | Travel & Leisure |
| Camilo Sesto | 38.47× | Movies & TV |
| Fitness and wellness | 1.57× | Sports |
| Real Madrid C.F. | 3.2× | Sports |
| Food | 1.57× | Food & Beverages |
| Bonnie Tyler | 27.66× | Music & Radio |
| Latin pop | 4.13× | Music & Radio |
| United States | 1.68× | Travel & Leisure |
| Disco | 4.81× | Music & Radio |
| Movies | 1.51× | Movies & TV |
| Eternal (band) | 8.87× | Music & Radio |
| Personal finance | 1.69× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.76 |
| Risk Appetite | THRILL | 2.19 |
| Need for Security | CONSERVATISM | 1.15 |
| Quality Awareness | PREMIUM | 1.14 |
| Spirituality | BALANCE | 1.06 |
| Price Sensitivity | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 13.6% |
| United Kingdom | 9.5% |
| United States | 7.6% |
See Boney M. audiences in other countries
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- Hello (band) (15,458,600)
Frequently asked questions
How many fans does Boney M. have in United States?
Boney M. has an estimated audience of 456,128 people in United States, concentrated in California and Florida.
What is the gender split and age of Boney M. fans?
40.6% of Boney M. fans are female, 59.4% are male, with an average age of 45.0 years.
Which brands do Boney M. fans like most?
Boney M. fans show strongest brand affinity for Survivor (band) (16.29×), Modern Talking (54.54×), and Detox (14.04×) over the country average.
Where do Boney M. fans live in United States?
Boney M. fans in United States are most concentrated in California (reach 70,033), Florida (reach 43,192), and Texas (reach 42,684). These three regions account for the largest share of the active audience.
What other brands do Boney M. fans also like?
Beyond Boney M. itself, the audience over-indexes on Modern Talking (54.54×), Detox (14.04×), Broadcast engineering (8.22×), and Amanda Seyfried (8.27×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Boney M.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.