A data profile of the people who buy, follow and care about Boney M. in United States — modelled from more than twelve digital signal sources. Boney M. has an estimated audience of 460,164 people in United States.
The average Boney M. fan in United States is 45.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Survivor (band), Bonnie Tyler, Detox, with strongest over-indexing on Survivor (band) (16.29× the country average).
Demographically, the Boney M. audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Boney M. fan in United States is more male, around 45.0 years old, with strong Spirituality tendencies and a notable affinity for Survivor (band).
The key figures that characterise the Boney M. profile in United States.
40.6% are female, 59.4% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 45.0 |
| Estimated audience size | 460,164 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 10% | |
| 30-39 | 10% | |
| 40-49 | 22% | |
| 50+ | 41% |
Where the Boney M. audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~40K | 1.37× | |
| 02 | Maryland | ~10K | 1.36× | |
| 03 | Florida | ~40K | 1.34× | |
| 04 | Washington, District of Columbia | ~2K | 1.34× | |
| 05 | California | ~70K | 1.33× | |
| 06 | Washington | ~10K | 1.33× | |
| 07 | Massachusetts | ~10K | 1.32× | |
| 08 | Oregon | ~7K | 1.30× | |
| 09 | New Jersey | ~10K | 1.27× | |
| 10 | Connecticut | ~6K | 1.22× | |
| 11 | Illinois | ~20K | 1.21× | |
| 12 | Virginia | ~10K | 1.17× | |
| 13 | Nevada | ~5K | 1.13× | |
| 14 | New Hampshire | ~2K | 1.08× | |
| 15 | Arizona | ~10K | 1.05× | |
| 16 | Colorado | ~7K | 1.04× | |
| 17 | Texas | ~40K | 1.03× | |
| 18 | Georgia | ~10K | 1.03× | |
| 19 | Rhode Island | ~1K | 1.03× | |
| 20 | Alaska | ~1K | 1.03× | |
| 21 | Maine | ~2K | 1.02× | |
| 22 | Minnesota | ~7K | 1.01× | |
| 23 | Vermont | <1K | 1.01× | |
| 24 | Pennsylvania | ~20K | 1.00× | |
| 25 | Michigan | ~10K | 0.97× | |
| 26 | New Mexico | ~2K | 0.97× | |
| 27 | Delaware | ~1K | 0.96× | |
| 28 | North Carolina | ~10K | 0.95× | |
| 29 | Hawaii | ~2K | 0.94× | |
| 30 | Wisconsin | ~6K | 0.93× | |
| 31 | North Dakota | <1K | 0.92× | |
| 32 | Louisiana | ~5K | 0.91× | |
| 33 | Ohio | ~10K | 0.90× | |
| 34 | Missouri | ~7K | 0.90× | |
| 35 | Kansas | ~3K | 0.90× | |
| 36 | Utah | ~4K | 0.89× | |
| 37 | Idaho | ~2K | 0.89× | |
| 38 | Kentucky | ~5K | 0.88× | |
| 39 | Indiana | ~7K | 0.87× | |
| 40 | Oklahoma | ~4K | 0.87× | |
| 41 | Montana | ~1K | 0.87× | |
| 42 | Tennessee | ~8K | 0.84× | |
| 43 | South Carolina | ~6K | 0.84× | |
| 44 | Iowa | ~3K | 0.84× | |
| 45 | Nebraska | ~2K | 0.84× | |
| 46 | South Dakota | <1K | 0.84× | |
| 47 | West Virginia | ~2K | 0.82× | |
| 48 | Alabama | ~5K | 0.81× | |
| 49 | Arkansas | ~3K | 0.80× | |
| 50 | Mississippi | ~3K | 0.74× |
The strongest cross-interests of the Boney M. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Modern Talking | Music & Radio | 54.54× | ||
| 02 | Camilo Sesto | Movies & TV | 38.47× | ||
| 03 | Bonnie Tyler | Music & Radio | 27.66× | ||
| 04 | Juan Gabriel | Music & Radio | 17.18× | ||
| 05 | Survivor (band) | Music & Radio | 16.29× | ||
| 06 | Detox | Health | 14.04× | ||
| 07 | KaRoL G | Music & Radio | 8.50× | ||
| 08 | Amanda Seyfried | Movies & TV | 8.27× | ||
| 09 | Broadcast engineering | Business & Career | 8.22× | ||
| 10 | Ed Harris | Movies & TV | 6.02× | ||
| 11 | Mexico City | Travel & Leisure | 5.62× | ||
| 12 | Disco | Music & Radio | 4.81× | ||
| 13 | Guatemala | Travel & Leisure | 4.62× | ||
| 14 | Latin pop | Music & Radio | 4.13× | ||
| 15 | Real Madrid C.F. | Sports | 3.20× | ||
| 16 | Online shopping | Shopping | 1.74× | ||
| 17 | United States | Travel & Leisure | 1.68× | ||
| 18 | Fitness and wellness | Sports | 1.57× | ||
| 19 | Food | Food & Beverages | 1.57× | ||
| 20 | Movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.60× | |
| Tradition | CONSERVATISM | 1.37× | |
| Risk Appetite | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.53× | |
| Early Adopter Mentality | POWER | 0.62× | |
| Sports Activity | POWER | 0.63× |
Boney M. has an estimated audience of 460,164 people in United States, concentrated in California and Florida.
40.6% of Boney M. fans are female, 59.4% are male, with an average age of 45.0 years.
Boney M. fans show strongest brand affinity for Survivor (band) (16.29×), Bonnie Tyler (27.66×), and Detox (14.04×) over the country average.
Boney M. fans in United States are most concentrated in California (reach ~70K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Boney M. itself, the audience over-indexes on Bonnie Tyler (27.66×), Detox (14.04×), Amanda Seyfried (8.27×), and Modern Talking (54.54×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Boney M.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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