Rascasse Audience Intelligence

Disco Audience in United States

A data profile of the people who buy, follow and care about Disco in United States — modelled from more than twelve digital signal sources. Disco has an estimated audience of 16,429,848 people in United States.

#65among Musical genre in United States#1434among Topic in United States#134in Music & Radio

The average Disco fan in United States is 36.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Michael Jackson, Google Drive, with strongest over-indexing on Planet Fitness (2.53× the country average).

Demographically, the Disco audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Disco fan in United States is balanced, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disco profile in United States.

Audience size
16.4M
in United States
Gender
53.8%♀
46.2% male
Age
36.7
average years
Country rank
#2106
Topic in United States
Fig. 01

Search interest · 12-month trend

+6293%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Disco fans

53.8% are female, 46.2% are male, average age 36.7.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Disco audience in United States
MetricValue
Female53.8%
Male46.2%
Average age36.7
Estimated audience size16,429,848
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Disco audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3917%
40-4918%
50+18%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Disco audience comes from United States.

Worldwide audience distribution share by country for Disco
CountryShare
United States20.8%
United Kingdom7.4%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disco audience in United States is strongest.

Fig. 05

Top regions by affinity

Disco fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K1.30×
02Arkansas~200K1.23×
03Alabama~300K1.22×
04Tennessee~400K1.21×
05Louisiana~200K1.18×
06Mississippi~200K1.18×
07Missouri~300K1.13×
08Kentucky~200K1.13×
09New Mexico~90K1.12×
10West Virginia~90K1.12×
11Kansas~100K1.10×
12Florida~1M1.09×
13Illinois~600K1.09×
14Alaska~40K1.08×
15Texas~1.5M1.06×
16California~2M1.05×
17South Carolina~300K1.04×
18Oregon~200K1.04×
19Georgia~500K1.03×
20Nevada~200K1.03×
21Hawaii~70K1.03×
22Ohio~500K1.02×
23North Carolina~500K1.02×
24Indiana~300K1.01×
25Washington~300K1.00×
26Idaho~80K1.00×
27Iowa~100K0.99×
28Michigan~400K0.98×
29Colorado~300K0.98×
30Virginia~400K0.97×
31New York~900K0.95×
32Maryland~300K0.95×
33Massachusetts~300K0.94×
34Wisconsin~200K0.94×
35Montana~40K0.94×
36New Jersey~400K0.93×
37Maine~50K0.93×
38Wyoming~20K0.92×
39Arizona~300K0.91×
40Connecticut~200K0.91×
41Delaware~40K0.91×
42South Dakota~30K0.91×
43Pennsylvania~500K0.89×
44Minnesota~200K0.89×
45New Hampshire~60K0.89×
46Rhode Island~50K0.89×
47Utah~100K0.87×
48Nebraska~70K0.87×
49North Dakota~30K0.85×
50Washington, District of Columbia~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Disco, United States
0.71×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disco audience
#·InterestCategoryAffinity×
01Boiler RoomMusic & Radio9.34×
02TurntablismMusic & Radio7.29×
03Princess PollyFashion & Accessoires3.25×
04SaxophoneMusic & Radio3.24×
05ClarinetMusic & Radio3.07×
06CelloMusic & Radio2.77×
07Diaper bagKids & Family2.70×
08Web serverTechnology & Electronics2.70×
09Planet FitnessSports2.53×
10Michael JacksonMusic & Radio2.47×
11Vinyl RecordsMusic & Radio2.43×
12Electronic dance musicMusic & Radio2.35×
13Bass guitarMusic & Radio2.20×
14House musicMusic & Radio2.13×
15ViolinMusic & Radio2.10×
16Google DriveTechnology & Electronics1.91×
17Acoustic guitarMusic & Radio1.80×
18Electric guitarMusic & Radio1.69×
19InnovationBusiness & Career1.61×
20Instant messagingInternet & Social Media1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disco audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.34×
TraditionCONSERVATISM1.23×
Urban LifestyleOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disco audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Quality AwarenessPREMIUM0.85×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Disco have in United States?

Disco has an estimated audience of 16,429,848 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Disco fans?

53.8% of Disco fans are female, 46.2% are male, with an average age of 36.7 years.

03

Which brands do Disco fans like most?

Disco fans show strongest brand affinity for Planet Fitness (2.53×), Michael Jackson (2.47×), and Google Drive (1.91×) over the country average.

04

Where do Disco fans live in United States?

Disco fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Disco fans also like?

Beyond Disco itself, the audience over-indexes on Michael Jackson (2.47×), Google Drive (1.91×), Bass guitar (2.2×), and Turntablism (7.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Disco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Disco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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