Disco Audience in United States

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Disco has an estimated audience of 16,429,848 people in United States. 53.8% are female, 46.2% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Vocal harmony, Goop, Historic site, Governor of Michigan.

The average Disco fan in United States is 36.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Vocal harmony, Goop, with strongest over-indexing on Grinch (13.52× the country average). Demographically, the Disco audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Disco fans

Demographic split for Disco audience in United States
MetricValue
Female53.8%
Male46.2%
Average age36.7
Estimated audience size16,429,848

Audience persona

The typical Disco fan in United States is balanced, around 36.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Disco in United States
RegionReachAffinity
California2,653,7201.47×
Texas1,893,0141.34×
Florida1,332,2031.2×
New York1,244,8471.36×
Illinois741,4571.35×
Pennsylvania541,6820.98×
Georgia538,0461.06×
Ohio460,0090.91×
New Jersey456,5921.09×
North Carolina452,9320.92×
Michigan420,6610.98×
Tennessee411,9881.25×
Virginia403,1171.01×
Washington385,5741.17×
Arizona357,0461.06×
Massachusetts345,0281.07×
Maryland286,2631.01×
Colorado282,6741.09×
Indiana269,1590.9×
Missouri249,4840.94×
Wisconsin217,1550.88×
Louisiana215,4581.02×
South Carolina212,6220.86×
Minnesota209,1620.89×
Oregon206,3931.1×
Alabama202,8560.88×
Kentucky197,4850.96×
Nevada186,3881.17×
Oklahoma167,1110.92×
Connecticut163,1790.99×
Utah149,6981.02×
Arkansas134,5490.99×
Kansas128,1910.99×
Iowa124,0730.92×
Mississippi113,8430.84×
New Mexico112,0621.36×
Hawaii79,9651.13×
Nebraska73,1390.89×
Idaho69,6610.85×
West Virginia63,5580.83×
Washington, District of Columbia61,7511.25×
Rhode Island52,5581×
New Hampshire52,3690.81×
Maine47,0590.8×
Delaware37,7140.83×
Montana37,3440.82×
Alaska28,9060.82×
South Dakota28,0920.74×
North Dakota25,4360.75×
Vermont24,2980.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disco audience
BrandAffinityCategory
Grinch13.52×Movies & TV
Vocal harmony14.32×Music & Radio
Goop12.31×Internet & Social Media
Historic site9.2×Arts & Culture
Governor of Michigan13.51×Politics & Society
No Escape (1994 film)18.85×Movies & TV
Mathcore12.91×Music & Radio
Home construction2.27×Home & Garden
TV Fanatic15.81×Movies & TV
Wok9.1×Food & Beverages
Hipster12.86×Politics & Society
Hibachi10×Food & Beverages
Harlow14.86×Travel & Leisure
La Jolla11.5×Travel & Leisure
Gift registry15.83×Kids & Family
Fairy godmother8.88×Literature
Google Home7.66×Technology & Electronics
Vickie Guerrero15.02×Business & Career
Guitarist (magazine)11.11×Music & Radio
Grace Slick8.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disco audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.45
ExtroversionTHRILL1.37
Early Adopter MentalityPOWER1.33
TraditionCONSERVATISM1.3
Sports ActivityPOWER1.23
Urban LifestyleOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Disco
CountryShare
United States20.8%
United Kingdom7.4%
Italy6.4%

See Disco audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Disco have in United States?

Disco has an estimated audience of 16,429,848 people in United States, concentrated in California and Texas.

What is the gender split and age of Disco fans?

53.8% of Disco fans are female, 46.2% are male, with an average age of 36.7 years.

Which brands do Disco fans like most?

Disco fans show strongest brand affinity for Grinch (13.52×), Vocal harmony (14.32×), and Goop (12.31×) over the country average.

Where do Disco fans live in United States?

Disco fans in United States are most concentrated in California (reach 2,653,720), Texas (reach 1,893,014), and Florida (reach 1,332,203). These three regions account for the largest share of the active audience.

What other brands do Disco fans also like?

Beyond Disco itself, the audience over-indexes on Vocal harmony (14.32×), Goop (12.31×), Historic site (9.2×), and Governor of Michigan (13.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.