A data profile of the people who buy, follow and care about Disco in Italy — modelled from more than twelve digital signal sources. Disco has an estimated audience of 5,018,650 people in Italy.
The average Disco fan in Italy is 36.3 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Wikipedia, Flickr, Singer-songwriter, with strongest over-indexing on Wikipedia (3.25× the country average).
Demographically, the Disco audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Tradition, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Disco fan in Italy is balanced, around 36.3 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Disco profile in Italy.
50.5% are female, 49.5% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 36.3 |
| Estimated audience size | 5,018,650 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Disco audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 7.4% |
| Italy | 6.4% |
Where the Disco audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 1.82× | |
| 02 | Lazio | ~900K | 1.41× | |
| 03 | Veneto | ~500K | 1.34× | |
| 04 | Lombardy | ~1M | 1.26× | |
| 05 | Emilia-Romagna | ~500K | 1.16× | |
| 06 | Friuli-Venezia Giulia | ~100K | 1.14× | |
| 07 | Tuscany | ~400K | 1.13× | |
| 08 | Piedmont | ~400K | 1.06× | |
| 09 | Sardinia | ~100K | 1.00× | |
| 10 | Liguria | ~100K | 0.96× | |
| 11 | Sicilia | ~400K | 0.94× | |
| 12 | Puglia | ~300K | 0.93× | |
| 13 | Aosta Valley | ~10K | 0.92× | |
| 14 | Umbria | ~70K | 0.87× | |
| 15 | Marche | ~100K | 0.85× | |
| 16 | Campania | ~500K | 0.83× | |
| 17 | Molise | ~20K | 0.83× | |
| 18 | Abruzzo | ~90K | 0.80× | |
| 19 | Basilicata | ~40K | 0.78× | |
| 20 | Calabria | ~100K | 0.75× |
The strongest cross-interests of the Disco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vanessa Paradis | Music & Radio | 9.49× | ||
| 02 | Bee Gees | Music & Radio | 6.08× | ||
| 03 | Flickr | Internet & Social Media | 5.24× | ||
| 04 | Ricky Martin | Music & Radio | 4.26× | ||
| 05 | Whitney Houston | Music & Radio | 3.80× | ||
| 06 | Matthew McConaughey | Movies & TV | 3.62× | ||
| 07 | Music download | Technology & Electronics | 3.47× | ||
| 08 | Wikipedia | Internet & Social Media | 3.25× | ||
| 09 | Satire | Literature | 2.69× | ||
| 10 | Mediaset | Technology & Electronics | 1.99× | ||
| 11 | Sanremo Music Festival | Music & Radio | 1.99× | ||
| 12 | Contemporary R&B | Music & Radio | 1.91× | ||
| 13 | Champagne | Food & Beverages | 1.82× | ||
| 14 | Progressive rock | Music & Radio | 1.81× | ||
| 15 | Musical theatre | Movies & TV | 1.70× | ||
| 16 | Singer-songwriter | Music & Radio | 1.65× | ||
| 17 | Electronic dance music | Music & Radio | 1.64× | ||
| 18 | Piano | Music & Radio | 1.64× | ||
| 19 | Canale 5 | Movies & TV | 1.64× | ||
| 20 | Wine tasting | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.23× | |
| Risk Appetite | THRILL | 1.20× | |
| Quality Awareness | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.76× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Creativity | OPEN | 0.81× |
Disco has an estimated audience of 5,018,650 people in Italy, concentrated in Lombardy and Lazio.
50.5% of Disco fans are female, 49.5% are male, with an average age of 36.3 years.
Disco fans show strongest brand affinity for Wikipedia (3.25×), Flickr (5.24×), and Singer-songwriter (1.65×) over the country average.
Disco fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~900K), and Veneto (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Disco itself, the audience over-indexes on Flickr (5.24×), Singer-songwriter (1.65×), Satire (2.69×), and Mediaset (1.99×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Disco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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