A data profile of the people who buy, follow and care about Disco in United Kingdom — modelled from more than twelve digital signal sources. Disco has an estimated audience of 5,814,607 people in United Kingdom.
The average Disco fan in United Kingdom is 41.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Michael Jackson, with strongest over-indexing on Wikipedia (2.63× the country average).
Demographically, the Disco audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Disco fan in United Kingdom is more female, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Disco profile in United Kingdom.
57.0% are female, 43.0% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 41.8 |
| Estimated audience size | 5,814,607 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Disco audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 7.4% |
| Italy | 6.4% |
Where the Disco audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.41× | |
| 02 | Yorkshire and the Humber | ~600K | 1.31× | |
| 03 | North East | ~200K | 1.06× | |
| 04 | Northern Ireland | ~200K | 1.06× | |
| 05 | South East | ~800K | 1.04× | |
| 06 | Scotland | ~500K | 1.03× | |
| 07 | Wales | ~300K | 1.00× | |
| 08 | South West | ~400K | 0.92× | |
| 09 | England | ~4.5M | 0.90× | |
| 10 | East of England | ~500K | 0.90× | |
| 11 | East Midlands | ~400K | 0.88× | |
| 12 | North West | ~400K | 0.57× |
The strongest cross-interests of the Disco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ABBA | Music & Radio | 3.74× | ||
| 02 | Wikipedia | Internet & Social Media | 2.63× | ||
| 03 | Sketch comedy | Movies & TV | 2.63× | ||
| 04 | Michael Jackson | Music & Radio | 2.54× | ||
| 05 | Hot tub | Home & Garden | 2.37× | ||
| 06 | Adoption | Kids & Family | 2.30× | ||
| 07 | Fish and chips | Food & Beverages | 2.29× | ||
| 08 | Satire | Literature | 2.21× | ||
| 09 | Risk management | Business & Career | 2.01× | ||
| 10 | Refrigerator | Home & Garden | 2.00× | ||
| 11 | Hobby | Home & Garden | 1.90× | ||
| 12 | Mobile home | Cars & Mobility | 1.89× | ||
| 13 | Electronic dance music | Music & Radio | 1.88× | ||
| 14 | Mother's Day | Kids & Family | 1.86× | ||
| 15 | Esso | Cars & Mobility | 1.80× | ||
| 16 | Distilled beverage | Food & Beverages | 1.79× | ||
| 17 | Internet & Social Media | 1.69× | |||
| 18 | William Hill (bookmaker) | Games | 1.68× | ||
| 19 | Volunteering | Politics & Society | 1.54× | ||
| 20 | Betfair | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.17× | |
| Risk Appetite | THRILL | 1.17× | |
| Tradition | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.85× | |
| Pet Ownership | JOY | 0.87× | |
| Creativity | OPEN | 0.92× |
Disco has an estimated audience of 5,814,607 people in United Kingdom, concentrated in England and South East.
57.0% of Disco fans are female, 43.0% are male, with an average age of 41.8 years.
Disco fans show strongest brand affinity for Wikipedia (2.63×), Hobby (1.9×), and Michael Jackson (2.54×) over the country average.
Disco fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~800K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Disco itself, the audience over-indexes on Hobby (1.9×), Michael Jackson (2.54×), Distilled beverage (1.79×), and WhatsApp (1.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Disco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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