A data profile of the people who buy, follow and care about Electronic dance music in United Kingdom — modelled from more than twelve digital signal sources. Electronic dance music has an estimated audience of 6,418,998 people in United Kingdom.
The average Electronic dance music fan in United Kingdom is 36.5 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, North West, South West.
Top brand affinities include Tech house, FIFA World Cup, House music, with strongest over-indexing on Tech house (6.92× the country average).
Demographically, the Electronic dance music audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Electronic dance music fan in United Kingdom is balanced, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tech house.
The key figures that characterise the Electronic dance music profile in United Kingdom.
48.9% are female, 51.1% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 36.5 |
| Estimated audience size | 6,418,998 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Electronic dance music audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 6.4% |
| Germany | 5.6% |
Where the Electronic dance music audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~700K | 1.35× | |
| 02 | East Midlands | ~500K | 1.12× | |
| 03 | North East | ~300K | 1.08× | |
| 04 | North West | ~700K | 1.06× | |
| 05 | South East | ~900K | 1.03× | |
| 06 | East of England | ~600K | 1.03× | |
| 07 | Northern Ireland | ~200K | 0.98× | |
| 08 | Scotland | ~600K | 0.96× | |
| 09 | Wales | ~300K | 0.95× | |
| 10 | Yorkshire and the Humber | ~500K | 0.91× | |
| 11 | West Midlands | ~200K | 0.87× | |
| 12 | Greater London | ~700K | 0.79× |
The strongest cross-interests of the Electronic dance music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tech house | Music & Radio | 6.92× | ||
| 02 | Burning Man | Music & Radio | 6.51× | ||
| 03 | Minimal techno | Music & Radio | 5.77× | ||
| 04 | Intelligent dance music | Music & Radio | 4.95× | ||
| 05 | Deep house | Music & Radio | 4.72× | ||
| 06 | Creamfields | Music & Radio | 4.71× | ||
| 07 | Trance music | Music & Radio | 4.22× | ||
| 08 | Electronica | Music & Radio | 2.81× | ||
| 09 | Afrobeat | Music & Radio | 2.81× | ||
| 10 | Rory McIlroy | Sports | 2.79× | ||
| 11 | House music | Music & Radio | 2.53× | ||
| 12 | Livemusic | Music & Radio | 2.53× | ||
| 13 | Disc jockey | Music & Radio | 2.51× | ||
| 14 | Dance music | Music & Radio | 2.11× | ||
| 15 | Musical instrument | Music & Radio | 1.82× | ||
| 16 | Superman | Movies & TV | 1.70× | ||
| 17 | FIFA World Cup | Sports | 1.65× | ||
| 18 | Harrods | Shopping | 1.65× | ||
| 19 | Spotify | Internet & Social Media | 1.56× | ||
| 20 | UEFA Champions League | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.33× | |
| Luxury Orientation | PREMIUM | 1.21× | |
| Risk Appetite | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Individualism | JOY | 0.88× | |
| Family Orientation | CONSERVATISM | 0.89× |
Electronic dance music has an estimated audience of 6,418,998 people in United Kingdom, concentrated in South East and North West.
48.9% of Electronic dance music fans are female, 51.1% are male, with an average age of 36.5 years.
Electronic dance music fans show strongest brand affinity for Tech house (6.92×), FIFA World Cup (1.65×), and House music (2.53×) over the country average.
Electronic dance music fans in United Kingdom are most concentrated in South East (reach ~900K), North West (reach ~700K), and South West (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Electronic dance music itself, the audience over-indexes on FIFA World Cup (1.65×), House music (2.53×), Superman (1.7×), and Deep house (4.72×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Electronic dance music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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