A data profile of the people who buy, follow and care about Electronic dance music in Brazil — modelled from more than twelve digital signal sources. Electronic dance music has an estimated audience of 4,536,457 people in Brazil.
The average Electronic dance music fan in Brazil is 35.0 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
The key figures that characterise the Electronic dance music profile in Brazil.
51.0% are female, 49.0% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 35.0 |
| Estimated audience size | 4,536,457 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Electronic dance music audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 6.4% |
| Germany | 5.6% |
Where the Electronic dance music audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~20K | 1.16× | |
| 02 | Mato Grosso do Sul | ~70K | 1.05× | |
| 03 | Sergipe | ~50K | 1.05× | |
| 04 | Rondônia | ~40K | 1.05× | |
| 05 | Amazonas | ~80K | 1.04× | |
| 06 | Acre | ~20K | 1.03× | |
| 07 | Tocantins | ~30K | 1.02× | |
| 08 | Rio Grande do Norte | ~80K | 1.01× | |
| 09 | Piauí | ~60K | 1.01× | |
| 10 | Maranhão | ~100K | 1.00× | |
| 11 | Paraíba | ~90K | 1.00× | |
| 12 | Roraima | ~10K | 1.00× | |
| 13 | Mato Grosso | ~80K | 0.99× | |
| 14 | Federal District | ~70K | 0.99× | |
| 15 | Alagoas | ~70K | 0.99× | |
| 16 | Pará | ~100K | 0.98× | |
| 17 | Espírito Santo | ~90K | 0.98× | |
| 18 | Pernambuco | ~200K | 0.96× | |
| 19 | Goiás | ~200K | 0.96× | |
| 20 | Ceará | ~200K | 0.95× | |
| 21 | Santa Catarina | ~200K | 0.94× | |
| 22 | Bahia | ~300K | 0.93× | |
| 23 | Rio Grande do Sul | ~200K | 0.93× | |
| 24 | Paraná | ~300K | 0.92× | |
| 25 | Minas Gerais | ~400K | 0.90× | |
| 26 | Rio de Janeiro | ~400K | 0.89× | |
| 27 | São Paulo | ~900K | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Electronic dance music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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