Electronic dance music Audience in United States

Electronic dance music logo

Electronic dance music has an estimated audience of 23,391,944 people in United States. 47.3% are female, 52.7% are male, average age 34.0. Top regions: California, Texas, Florida. Top brand affinities: Movies, Tech house, Superman, Electric Daisy Carnival, Trance music.

The average Electronic dance music fan in United States is 34.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Movies, Tech house, Superman, with strongest over-indexing on Movies (1.51× the country average). Demographically, the Electronic dance music audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Electronic dance music fans

Demographic split for Electronic dance music audience in United States
MetricValue
Female47.3%
Male52.7%
Average age34.0
Estimated audience size23,391,944

Audience persona

The typical Electronic dance music fan in United States is balanced, around 34.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Movies.

Top regions in United States

Top regions ranked by reach for Electronic dance music in United States
RegionReachAffinity
California3,418,1901.33×
Texas1,965,5170.98×
Florida1,620,1801.02×
New York1,483,6701.14×
Illinois1,058,2541.36×
Pennsylvania691,3450.88×
Georgia655,6100.91×
New Jersey632,5771.06×
Ohio617,5090.86×
North Carolina608,3260.86×
Michigan556,7310.91×
Virginia504,5380.89×
Arizona499,9631.05×
Massachusetts499,8941.08×
Washington458,1050.98×
Colorado441,9301.2×
Tennessee416,1840.89×
Maryland406,8871.01×
Indiana364,8550.85×
South Carolina348,6420.99×
Wisconsin328,7990.93×
Minnesota293,7690.88×
Missouri292,4270.78×
Oregon274,2571.02×
Nevada272,3561.2×
Kansas238,9781.3×
Connecticut230,3760.98×
Kentucky225,6600.77×
Louisiana219,9900.73×
Alabama218,4290.67×
Oklahoma193,4660.74×
Utah187,0920.89×
Arkansas131,8840.68×
Mississippi123,7120.64×
Iowa113,4370.59×
Hawaii102,1061.02×
New Mexico98,3660.84×
Alaska95,1231.9×
West Virginia88,5130.81×
Idaho88,0240.75×
Nebraska87,8960.75×
Maine81,2090.97×
New Hampshire78,5410.85×
Washington, District of Columbia73,5581.05×
Montana71,0761.1×
South Dakota70,1551.3×
Vermont69,2661.69×
North Dakota68,3081.42×
Delaware67,9181.05×
Rhode Island65,0060.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electronic dance music audience
BrandAffinityCategory
Movies1.51×Movies & TV
Tech house6.44×Music & Radio
Superman1.55×Movies & TV
Electric Daisy Carnival9.98×Music & Radio
Trance music5.66×Music & Radio
House music3.04×Music & Radio
Disc jockey3.55×Music & Radio
JYP Entertainment9.41×Movies & TV
Peacemaker1.72×Movies & TV
Electronic music1.59×Music & Radio
DJ mixer8.22×Music & Radio
Livemusic2.18×Music & Radio
Tomorrowland6.15×Music & Radio
Golf equipment2.32×Sports
Casey2.03×Music & Radio
Hair Extensions2.31×Beauty & Wellness
Burning Man5.44×Music & Radio
YouTube Music2.17×Internet & Social Media
Slander8×Politics & Society
MLB.com2.86×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electronic dance music audience
TraitClusterScore
Luxury OrientationPREMIUM2.51
Risk AppetiteTHRILL2.04
LGBTQ+ IdentityOPEN1.66
Early Adopter MentalityPOWER1.45
SustainabilityBALANCE1.3
Social Media UsageJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Electronic dance music
CountryShare
United States18.7%
Italy6.4%
Germany5.6%

See Electronic dance music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Electronic dance music have in United States?

Electronic dance music has an estimated audience of 23,391,944 people in United States, concentrated in California and Texas.

What is the gender split and age of Electronic dance music fans?

47.3% of Electronic dance music fans are female, 52.7% are male, with an average age of 34.0 years.

Which brands do Electronic dance music fans like most?

Electronic dance music fans show strongest brand affinity for Movies (1.51×), Tech house (6.44×), and Superman (1.55×) over the country average.

Where do Electronic dance music fans live in United States?

Electronic dance music fans in United States are most concentrated in California (reach 3,418,190), Texas (reach 1,965,517), and Florida (reach 1,620,180). These three regions account for the largest share of the active audience.

What other brands do Electronic dance music fans also like?

Beyond Electronic dance music itself, the audience over-indexes on Tech house (6.44×), Superman (1.55×), Electric Daisy Carnival (9.98×), and Trance music (5.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic dance music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.