Rascasse Audience Intelligence

Electronic dance music Audience in United States

A data profile of the people who buy, follow and care about Electronic dance music in United States — modelled from more than twelve digital signal sources. Electronic dance music has an estimated audience of 23,391,944 people in United States.

#39among Musical genre in United States#917among Topic in United States#79in Music & Radio

The average Electronic dance music fan in United States is 34.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Movies, Tech house, Superman, with strongest over-indexing on Movies (1.51× the country average).

Demographically, the Electronic dance music audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electronic dance music fan in United States is balanced, around 34.0 years old, with strong Mindfulness tendencies and a notable affinity for Movies.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electronic dance music profile in United States.

Audience size
23.4M
in United States
Gender
47.3%♀
52.7% male
Age
34.0
average years
Country rank
#1339
Topic in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronic dance music fans

47.3% are female, 52.7% are male, average age 34.0.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Electronic dance music audience in United States
MetricValue
Female47.3%
Male52.7%
Average age34.0
Estimated audience size23,391,944
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Electronic dance music audience in United States
Age bracketShare%
16-1932%
20-2924%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Electronic dance music audience comes from United States.

Worldwide audience distribution share by country for Electronic dance music
CountryShare
United States18.7%
Italy6.4%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronic dance music audience in United States is strongest.

Fig. 05

Top regions by affinity

Electronic dance music fans by region: top regions in United States
#RegionReachAffinity×
01California~3M1.24×
02New York~1.5M1.20×
03Illinois~900K1.15×
04Nevada~200K1.09×
05Kansas~200K1.09×
06Alaska~50K1.09×
07New Jersey~600K1.08×
08Vermont~40K1.08×
09Colorado~400K1.07×
10South Dakota~60K1.05×
11North Dakota~50K1.05×
12Montana~70K1.02×
13Florida~1.5M1.01×
14Oregon~300K1.01×
15Maine~80K1.01×
16Delaware~70K1.01×
17Hawaii~100K1.00×
18Rhode Island~70K1.00×
19Arizona~500K0.99×
20South Carolina~300K0.99×
21New Mexico~100K0.99×
22New Hampshire~90K0.99×
23Washington, District of Columbia~70K0.99×
24Connecticut~200K0.98×
25Utah~200K0.98×
26West Virginia~100K0.98×
27Texas~2M0.97×
28Michigan~600K0.97×
29Washington~500K0.97×
30Massachusetts~400K0.97×
31Maryland~400K0.97×
32Idaho~100K0.97×
33Virginia~500K0.96×
34Wisconsin~300K0.96×
35Mississippi~200K0.96×
36Nebraska~100K0.96×
37Indiana~400K0.95×
38Minnesota~300K0.95×
39Arkansas~200K0.95×
40Pennsylvania~700K0.94×
41Missouri~400K0.94×
42Louisiana~300K0.94×
43Kentucky~300K0.94×
44Oklahoma~200K0.94×
45Iowa~200K0.94×
46Georgia~700K0.93×
47North Carolina~600K0.92×
48Tennessee~400K0.92×
49Alabama~300K0.92×
50Ohio~600K0.89×
Fig. 06

Affinity by region

Affinity by region — Electronic dance music, United States
0.89×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electronic dance music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electronic dance music audience
#·InterestCategoryAffinity×
01Electric Daisy CarnivalMusic & Radio9.98×
02JYP EntertainmentMovies & TV9.41×
03DJ mixerMusic & Radio8.22×
04SlanderPolitics & Society8.00×
05Tech houseMusic & Radio6.44×
06TomorrowlandMusic & Radio6.15×
07Trance musicMusic & Radio5.66×
08Burning ManMusic & Radio5.44×
09BTSMusic & Radio4.13×
10Disc jockeyMusic & Radio3.55×
11House musicMusic & Radio3.04×
12Golf equipmentSports2.32×
13Hair ExtensionsBeauty & Wellness2.31×
14LivemusicMusic & Radio2.18×
15YouTube MusicInternet & Social Media2.17×
16CaseyMusic & Radio2.03×
17PeacemakerMovies & TV1.72×
18Electronic musicMusic & Radio1.59×
19SupermanMovies & TV1.55×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electronic dance music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electronic dance music audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.25×
ExtroversionTHRILL1.17×
Luxury OrientationPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electronic dance music audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
Need for SecurityCONSERVATISM0.73×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electronic dance music have in United States?

Electronic dance music has an estimated audience of 23,391,944 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electronic dance music fans?

47.3% of Electronic dance music fans are female, 52.7% are male, with an average age of 34.0 years.

03

Which brands do Electronic dance music fans like most?

Electronic dance music fans show strongest brand affinity for Movies (1.51×), Tech house (6.44×), and Superman (1.55×) over the country average.

04

Where do Electronic dance music fans live in United States?

Electronic dance music fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Electronic dance music fans also like?

Beyond Electronic dance music itself, the audience over-indexes on Tech house (6.44×), Superman (1.55×), Electric Daisy Carnival (9.98×), and Trance music (5.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Electronic dance music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic dance music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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