A data profile of the people who buy, follow and care about DJ mixer in United States — modelled from more than twelve digital signal sources. DJ mixer has an estimated audience of 2,591,866 people in United States.
The average DJ mixer fan in United States is 38.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Turntablism, USB Type-C, Resident Advisor, with strongest over-indexing on Turntablism (45.99× the country average).
Demographically, the DJ mixer audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical DJ mixer fan in United States is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Turntablism.
The key figures that characterise the DJ mixer profile in United States.
41.6% are female, 58.4% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 38.1 |
| Estimated audience size | 2,591,866 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide DJ mixer audience comes from United States.
| Country | Share |
|---|---|
| United States | 24.5% |
| Italy | 9.2% |
| United Kingdom | 8.2% |
Where the DJ mixer audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~200K | 1.66× | |
| 02 | California | ~400K | 1.56× | |
| 03 | New Jersey | ~100K | 1.49× | |
| 04 | Louisiana | ~50K | 1.44× | |
| 05 | Florida | ~200K | 1.30× | |
| 06 | Virginia | ~80K | 1.26× | |
| 07 | Mississippi | ~30K | 1.24× | |
| 08 | Georgia | ~100K | 1.23× | |
| 09 | Texas | ~300K | 1.21× | |
| 10 | Illinois | ~100K | 1.21× | |
| 11 | Maryland | ~50K | 1.21× | |
| 12 | Connecticut | ~30K | 1.19× | |
| 13 | Nevada | ~30K | 1.19× | |
| 14 | Alabama | ~40K | 1.14× | |
| 15 | Washington, District of Columbia | ~9K | 1.12× | |
| 16 | Massachusetts | ~60K | 1.10× | |
| 17 | North Carolina | ~80K | 1.09× | |
| 18 | New Mexico | ~10K | 1.08× | |
| 19 | Delaware | ~8K | 1.08× | |
| 20 | South Carolina | ~40K | 1.07× | |
| 21 | Pennsylvania | ~90K | 1.05× | |
| 22 | Arizona | ~60K | 1.04× | |
| 23 | Rhode Island | ~8K | 1.02× | |
| 24 | Hawaii | ~10K | 1.00× | |
| 25 | Michigan | ~70K | 0.99× | |
| 26 | Indiana | ~50K | 0.96× | |
| 27 | Colorado | ~40K | 0.96× | |
| 28 | Oregon | ~30K | 0.96× | |
| 29 | Arkansas | ~20K | 0.96× | |
| 30 | Tennessee | ~50K | 0.95× | |
| 31 | Vermont | ~4K | 0.94× | |
| 32 | Washington | ~50K | 0.92× | |
| 33 | Utah | ~20K | 0.92× | |
| 34 | Oklahoma | ~30K | 0.91× | |
| 35 | North Dakota | ~5K | 0.91× | |
| 36 | Ohio | ~70K | 0.90× | |
| 37 | Alaska | ~5K | 0.90× | |
| 38 | South Dakota | ~5K | 0.89× | |
| 39 | West Virginia | ~10K | 0.87× | |
| 40 | Missouri | ~40K | 0.86× | |
| 41 | Wisconsin | ~30K | 0.86× | |
| 42 | Kentucky | ~30K | 0.85× | |
| 43 | Maine | ~8K | 0.85× | |
| 44 | Montana | ~6K | 0.85× | |
| 45 | Kansas | ~20K | 0.84× | |
| 46 | Nebraska | ~10K | 0.84× | |
| 47 | New Hampshire | ~9K | 0.84× | |
| 48 | Idaho | ~10K | 0.83× | |
| 49 | Minnesota | ~30K | 0.82× | |
| 50 | Iowa | ~20K | 0.79× |
The strongest cross-interests of the DJ mixer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Berghain | Music & Radio | 61.85× | ||
| 02 | USB Type-C | Technology & Electronics | 53.24× | ||
| 03 | Hubba Bubba | Food & Beverages | 52.53× | ||
| 04 | Turntablism | Music & Radio | 45.99× | ||
| 05 | Resident Advisor | Music & Radio | 36.82× | ||
| 06 | Vietnam Airlines | Travel & Leisure | 20.00× | ||
| 07 | Cultural tourism | Travel & Leisure | 20.00× | ||
| 08 | Confucianism | Politics & Society | 20.00× | ||
| 09 | Bodrum | Travel & Leisure | 15.90× | ||
| 10 | Ibiza | Travel & Leisure | 8.52× | ||
| 11 | Electronic dance music | Music & Radio | 8.22× | ||
| 12 | James Franco | Movies & TV | 7.26× | ||
| 13 | Web server | Technology & Electronics | 4.21× | ||
| 14 | Las Vegas | Travel & Leisure | 3.01× | ||
| 15 | Bass guitar | Music & Radio | 2.68× | ||
| 16 | Radio | Technology & Electronics | 2.44× | ||
| 17 | Planet Fitness | Sports | 2.37× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 2.03× | ||
| 19 | Superman | Movies & TV | 2.00× | ||
| 20 | FIFA World Cup | Sports | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.83× | |
| Patriotism | CONSERVATISM | 1.70× | |
| Early Adopter Mentality | POWER | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.60× | |
| Creativity | OPEN | 0.76× | |
| Convenience Orientation | PREMIUM | 0.77× |
DJ mixer has an estimated audience of 2,591,866 people in United States, concentrated in California and Texas.
41.6% of DJ mixer fans are female, 58.4% are male, with an average age of 38.1 years.
DJ mixer fans show strongest brand affinity for Turntablism (45.99×), USB Type-C (53.24×), and Resident Advisor (36.82×) over the country average.
DJ mixer fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.
Beyond DJ mixer itself, the audience over-indexes on USB Type-C (53.24×), Resident Advisor (36.82×), Berghain (61.85×), and Electronic dance music (8.22×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for DJ mixer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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