Rascasse Audience Intelligence

Turntablism Audience in United States

A data profile of the people who buy, follow and care about Turntablism in United States — modelled from more than twelve digital signal sources. Turntablism has an estimated audience of 3,376,156 people in United States.

#192among Musical genre in United States#4767among Topic in United States#916in Music & Radio

The average Turntablism fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Steve McQueen, Underground culture, Pro-Ject, with strongest over-indexing on Steve McQueen (193.62× the country average).

Demographically, the Turntablism audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Quality Awareness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Turntablism fan in United States is more male, around 36.8 years old, with strong Quality Awareness tendencies and a notable affinity for Steve McQueen.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Turntablism profile in United States.

Audience size
3.4M
in United States
Gender
42.4%♀
57.6% male
Age
36.8
average years
Country rank
#9312
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Turntablism fans

42.4% are female, 57.6% are male, average age 36.8.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Turntablism audience in United States
MetricValue
Female42.4%
Male57.6%
Average age36.8
Estimated audience size3,376,156
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Turntablism audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3920%
40-4919%
50+15%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Turntablism audience comes from United States.

Worldwide audience distribution share by country for Turntablism
CountryShare
United States24.0%
United Kingdom8.3%
Italy7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Turntablism audience in United States is strongest.

Fig. 05

Top regions by affinity

Turntablism fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~200K3.06×
02California~500K1.34×
03Oklahoma~50K1.33×
04Colorado~70K1.23×
05Washington~80K1.14×
06Oregon~40K1.10×
07Vermont~6K1.09×
08New York~200K1.08×
09Illinois~100K1.07×
10Florida~200K1.06×
11Alaska~8K1.05×
12North Dakota~7K1.03×
13Montana~10K1.02×
14Texas~300K1.00×
15Michigan~90K1.00×
16Minnesota~50K1.00×
17Connecticut~30K1.00×
18Utah~30K1.00×
19South Dakota~8K0.99×
20Pennsylvania~100K0.98×
21Virginia~80K0.98×
22Missouri~50K0.98×
23Wisconsin~50K0.98×
24Kansas~30K0.98×
25Ohio~100K0.97×
26New Hampshire~10K0.97×
27Maine~10K0.97×
28Rhode Island~10K0.97×
29Massachusetts~60K0.96×
30Idaho~20K0.96×
31New Mexico~20K0.96×
32New Jersey~80K0.95×
33Tennessee~60K0.95×
34Nebraska~20K0.95×
35Delaware~9K0.95×
36North Carolina~100K0.94×
37Iowa~30K0.93×
38Arkansas~30K0.93×
39Maryland~50K0.92×
40Nevada~30K0.91×
41Kentucky~40K0.90×
42Georgia~90K0.89×
43Washington, District of Columbia~9K0.89×
44Arizona~60K0.88×
45Louisiana~40K0.88×
46South Carolina~40K0.86×
47West Virginia~10K0.86×
48Hawaii~10K0.86×
49Alabama~40K0.83×
50Mississippi~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Turntablism, United States
0.80×1.00×3.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Turntablism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Turntablism audience
#·InterestCategoryAffinity×
01Steve McQueenMovies & TV193.62×
02Cab overCars & Mobility130.70×
03Underground culturePolitics & Society89.57×
04Lexicon (company)Technology & Electronics86.21×
05DJ digital controllerMusic & Radio75.29×
06Technics (brand)Technology & Electronics72.56×
07Idle HandsMovies & TV71.96×
08DJ mixerMusic & Radio45.99×
09LG TVTechnology & Electronics44.39×
10Pro-JectMusic & Radio39.01×
11Drum machineMusic & Radio32.95×
12Music sequencerMusic & Radio31.14×
13Fact (UK magazine)Music & Radio23.61×
14DiscogsMusic & Radio19.30×
15Native InstrumentsTechnology & Electronics15.92×
16FL StudioTechnology & Electronics14.39×
17Minimal musicMusic & Radio10.90×
18Disc jockeyMusic & Radio8.38×
19DiscoMusic & Radio7.29×
20AthleteMusic & Radio7.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Turntablism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Turntablism audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.54×
ExtroversionTHRILL1.86×
Early Adopter MentalityPOWER1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Turntablism audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.08×
Pet OwnershipJOY1.10×
TravellingTHRILL1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Turntablism have in United States?

Turntablism has an estimated audience of 3,376,156 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Turntablism fans?

42.4% of Turntablism fans are female, 57.6% are male, with an average age of 36.8 years.

03

Which brands do Turntablism fans like most?

Turntablism fans show strongest brand affinity for Steve McQueen (193.62×), Underground culture (89.57×), and Pro-Ject (39.01×) over the country average.

04

Where do Turntablism fans live in United States?

Turntablism fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Turntablism fans also like?

Beyond Turntablism itself, the audience over-indexes on Underground culture (89.57×), Pro-Ject (39.01×), Cab over (130.7×), and DJ mixer (45.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Turntablism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Turntablism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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