Turntablism Audience in United States

Turntablism logo

Turntablism has an estimated audience of 3,376,156 people in United States. 42.4% are female, 57.6% are male, average age 36.8. Top regions: California, New York, Texas. Top brand affinities: Steve McQueen, Underground culture, Pro-Ject, Cab over, DJ mixer.

The average Turntablism fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Steve McQueen, Underground culture, Pro-Ject, with strongest over-indexing on Steve McQueen (193.62× the country average). Demographically, the Turntablism audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Turntablism fans

Demographic split for Turntablism audience in United States
MetricValue
Female42.4%
Male57.6%
Average age36.8
Estimated audience size3,376,156

Audience persona

The typical Turntablism fan in United States is more male, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Steve McQueen.

Top regions in United States

Top regions ranked by reach for Turntablism in United States
RegionReachAffinity
California328,4260.88×
New York146,9960.78×
Texas123,8230.43×
Florida119,6220.52×
Michigan64,4490.73×
Pennsylvania59,9660.53×
Illinois56,2440.5×
Georgia53,4690.51×
Arizona49,6900.72×
Ohio47,3720.46×
North Carolina45,9790.45×
Washington45,8900.68×
New Jersey42,8660.5×
Massachusetts42,8620.64×
Virginia34,5490.42×
Tennessee31,7280.47×
Maryland31,5110.54×
Oregon29,1530.75×
Colorado28,2650.53×
Indiana27,2820.44×
Mississippi26,8260.96×
Kentucky26,7600.63×
South Carolina26,2500.52×
Louisiana23,8520.55×
Arkansas23,8320.86×
Connecticut23,7880.7×
Nevada23,6240.72×
Wisconsin23,4530.46×
Oklahoma23,3070.62×
Missouri23,1190.42×
Minnesota22,3520.46×
Alabama22,2020.47×
West Virginia22,1461.41×
Alaska22,1003.06×
Kansas20,4560.77×
Idaho20,4511.21×
Hawaii19,5361.35×
Iowa19,4200.7×
Montana19,2662.06×
South Dakota19,0162.44×
North Dakota18,5152.67×
New Hampshire18,2481.37×
Wyoming17,9153.58×
Nebraska17,8691.06×
New Mexico17,7751.05×
Rhode Island17,6201.64×
Maine17,6101.46×
Utah17,3870.58×
Vermont17,3312.92×
Delaware15,7801.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Turntablism audience
BrandAffinityCategory
Steve McQueen193.62×Movies & TV
Underground culture89.57×Politics & Society
Pro-Ject39.01×Music & Radio
Cab over130.7×Cars & Mobility
DJ mixer45.99×Music & Radio
Lexicon (company)86.21×Technology & Electronics
Idle Hands71.96×Movies & TV
Drum machine32.95×Music & Radio
Technics (brand)72.56×Technology & Electronics
Disc jockey8.38×Music & Radio
Fact (UK magazine)23.61×Music & Radio
LG TV44.39×Technology & Electronics
Discogs19.3×Music & Radio
Music sequencer31.14×Music & Radio
Disco7.29×Music & Radio
FL Studio14.39×Technology & Electronics
DJ digital controller75.29×Music & Radio
Native Instruments15.92×Technology & Electronics
Minimal music10.9×Music & Radio
Resident Advisor18.71×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Turntablism audience
TraitClusterScore
Early Adopter MentalityPOWER2.03
Risk AppetiteTHRILL1.67
ExtroversionTHRILL1.55
Sports ActivityPOWER1.49
Urban LifestyleOPEN1.48
SustainabilityBALANCE1.44

Worldwide distribution

Worldwide audience distribution share by country for Turntablism
CountryShare
United States24.0%
United Kingdom8.3%
Italy7.5%

See Turntablism audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Turntablism have in United States?

Turntablism has an estimated audience of 3,376,156 people in United States, concentrated in California and New York.

What is the gender split and age of Turntablism fans?

42.4% of Turntablism fans are female, 57.6% are male, with an average age of 36.8 years.

Which brands do Turntablism fans like most?

Turntablism fans show strongest brand affinity for Steve McQueen (193.62×), Underground culture (89.57×), and Pro-Ject (39.01×) over the country average.

Where do Turntablism fans live in United States?

Turntablism fans in United States are most concentrated in California (reach 328,426), New York (reach 146,996), and Texas (reach 123,823). These three regions account for the largest share of the active audience.

What other brands do Turntablism fans also like?

Beyond Turntablism itself, the audience over-indexes on Underground culture (89.57×), Pro-Ject (39.01×), Cab over (130.7×), and DJ mixer (45.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Turntablism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.