Rascasse Audience Intelligence

Lexicon (company) Target Market in United States

A data profile of the people who buy, follow and care about Lexicon (company) in United States — modelled from more than twelve digital signal sources. Lexicon (company) has an estimated audience of 401,872 people in United States.

#4302among Brand in United States#1092in Technology & Electronics

The average Lexicon (company) fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Common Sense Media, Fujitsu, Turntablism, with strongest over-indexing on Common Sense Media (292.75× the country average).

Demographically, the Lexicon (company) audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lexicon (company) fan in United States is more female, around 33.9 years old, with strong Indulgence tendencies and a notable affinity for Common Sense Media.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lexicon (company) profile in United States.

Audience size
402K
in United States
Gender
55.6%♀
44.4% male
Age
33.9
average years
Country rank
#41524
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lexicon (company)

55.6% are female, 44.4% are male, average age 33.9.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Lexicon (company) audience in United States
MetricValue
Female55.6%
Male44.4%
Average age33.9
Estimated audience size401,872
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Lexicon (company) audience in United States
Age bracketShare%
16-1942%
20-2913%
30-3914%
40-4917%
50+14%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Lexicon (company) audience comes from United States.

Worldwide audience distribution share by country for Lexicon (company)
CountryShare
United States36.5%
United Kingdom9.4%
India7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lexicon (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Lexicon (company) customers by region in United States
#RegionReachAffinity×
01Arkansas~8K2.54×
02Washington, District of Columbia~2K1.39×
03West Virginia~2K1.26×
04Washington~9K1.16×
05Vermont<1K1.16×
06Massachusetts~9K1.15×
07Idaho~2K1.15×
08Oregon~5K1.14×
09California~50K1.13×
10New York~20K1.13×
11Virginia~10K1.07×
12Alabama~6K1.05×
13Louisiana~5K1.05×
14Connecticut~4K1.04×
15Kentucky~5K1.03×
16Hawaii~2K1.03×
17Maine~1K1.03×
18Pennsylvania~10K1.01×
19Missouri~6K1.00×
20Utah~3K1.00×
21Rhode Island~1K1.00×
22Alaska<1K0.98×
23Maryland~7K0.97×
24New Hampshire~1K0.97×
25Illinois~10K0.96×
26Oklahoma~4K0.96×
27Georgia~10K0.95×
28North Carolina~10K0.95×
29Colorado~6K0.95×
30Arizona~7K0.93×
31New Jersey~9K0.92×
32Montana<1K0.91×
33Texas~30K0.90×
34Michigan~9K0.90×
35Tennessee~7K0.90×
36Minnesota~5K0.90×
37Kansas~3K0.90×
38Nevada~3K0.89×
39Mississippi~3K0.89×
40Ohio~10K0.86×
41Indiana~6K0.86×
42Nebraska~2K0.86×
43New Mexico~2K0.85×
44South Carolina~5K0.84×
45Delaware<1K0.84×
46North Dakota<1K0.84×
47Wisconsin~5K0.83×
48Iowa~3K0.83×
49Florida~20K0.82×
50South Dakota<1K0.82×
Fig. 06

Affinity by region

Affinity by region — Lexicon (company), United States
0.82×1.00×2.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lexicon (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lexicon (company) audience
#·InterestCategoryAffinity×
01FujitsuTechnology & Electronics329.12×
02Common Sense MediaPolitics & Society292.75×
03GarageBandMusic & Radio117.83×
04CME GroupBusiness & Career99.04×
05TurntablismMusic & Radio86.21×
06Seagate TechnologyTechnology & Electronics77.48×
07Player versus playerGames59.45×
08Audio-TechnicaTechnology & Electronics46.33×
09BelkinTechnology & Electronics36.03×
10Golden CorralFood & Beverages25.66×
11CD playerTechnology & Electronics20.29×
12Christian PulisicSports20.00×
13Germany national football teamSports20.00×
14Borussia DortmundSports19.76×
15Hyundai TucsonCars & Mobility17.12×
16ThingiverseArts & Culture12.23×
17VideographyInternet & Social Media8.51×
18Kia MotorsCars & Mobility6.86×
19Used carCars & Mobility4.18×
20PublixShopping4.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lexicon (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lexicon (company) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.01×
PatriotismCONSERVATISM1.74×
Need for SecurityCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lexicon (company) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
CreativityOPEN0.73×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lexicon (company)'s target market in United States?

Lexicon (company)'s target market in United States covers an estimated 401,872 people, concentrated in California and Texas.

02

What is the gender split and age of Lexicon (company) customers?

55.6% of the Lexicon (company) audience are female, 44.4% are male, with an average age of 33.9 years.

03

Which brands do Lexicon (company) fans like most?

Lexicon (company) fans show strongest brand affinity for Common Sense Media (292.75×), Fujitsu (329.12×), and Turntablism (86.21×) over the country average.

04

Where do Lexicon (company) fans live in United States?

Lexicon (company) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Lexicon (company) fans also like?

Beyond Lexicon (company) itself, the audience over-indexes on Fujitsu (329.12×), Turntablism (86.21×), GarageBand (117.83×), and Golden Corral (25.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Lexicon (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lexicon (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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