A data profile of the people who buy, follow and care about GarageBand in United States — modelled from more than twelve digital signal sources. GarageBand has an estimated audience of 1,014,880 people in United States.
The average GarageBand fan in United States is 40.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include APM Music, FL Studio, CheapOair, with strongest over-indexing on APM Music (322.26× the country average).
Demographically, the GarageBand audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical GarageBand fan in United States is more male, around 40.5 years old, with strong Spirituality tendencies and a notable affinity for APM Music.
The key figures that characterise the GarageBand profile in United States.
20.7% are female, 79.3% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 20.7% |
| Male | 79.3% |
| Average age | 40.5 |
| Estimated audience size | 1,014,880 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 27% |
of the worldwide GarageBand audience comes from United States.
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 13.2% |
| United Kingdom | 5.1% |
Where the GarageBand audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maine | ~5K | 1.34× | |
| 02 | Utah | ~10K | 1.24× | |
| 03 | Nebraska | ~6K | 1.22× | |
| 04 | Arkansas | ~10K | 1.17× | |
| 05 | Kansas | ~9K | 1.16× | |
| 06 | Oregon | ~10K | 1.14× | |
| 07 | Pennsylvania | ~40K | 1.13× | |
| 08 | Oklahoma | ~10K | 1.12× | |
| 09 | Georgia | ~30K | 1.09× | |
| 10 | Washington | ~20K | 1.09× | |
| 11 | Missouri | ~20K | 1.09× | |
| 12 | Kentucky | ~10K | 1.07× | |
| 13 | Mississippi | ~9K | 1.06× | |
| 14 | Texas | ~90K | 1.05× | |
| 15 | Idaho | ~5K | 1.05× | |
| 16 | Vermont | ~2K | 1.05× | |
| 17 | Indiana | ~20K | 1.04× | |
| 18 | Connecticut | ~10K | 1.04× | |
| 19 | West Virginia | ~5K | 1.03× | |
| 20 | North Carolina | ~30K | 1.02× | |
| 21 | Alaska | ~2K | 1.02× | |
| 22 | Alabama | ~10K | 1.01× | |
| 23 | Hawaii | ~4K | 1.01× | |
| 24 | Tennessee | ~20K | 1.00× | |
| 25 | California | ~100K | 0.99× | |
| 26 | Virginia | ~20K | 0.99× | |
| 27 | South Carolina | ~20K | 0.99× | |
| 28 | New Hampshire | ~4K | 0.98× | |
| 29 | Rhode Island | ~3K | 0.97× | |
| 30 | South Dakota | ~2K | 0.97× | |
| 31 | Iowa | ~8K | 0.96× | |
| 32 | Massachusetts | ~20K | 0.95× | |
| 33 | New Jersey | ~20K | 0.94× | |
| 34 | Minnesota | ~10K | 0.94× | |
| 35 | Louisiana | ~10K | 0.94× | |
| 36 | Montana | ~3K | 0.93× | |
| 37 | New York | ~50K | 0.92× | |
| 38 | Colorado | ~10K | 0.92× | |
| 39 | Illinois | ~30K | 0.91× | |
| 40 | Ohio | ~30K | 0.91× | |
| 41 | Arizona | ~20K | 0.91× | |
| 42 | North Dakota | ~2K | 0.91× | |
| 43 | Maryland | ~20K | 0.90× | |
| 44 | Wisconsin | ~10K | 0.90× | |
| 45 | New Mexico | ~5K | 0.90× | |
| 46 | Nevada | ~9K | 0.88× | |
| 47 | Michigan | ~20K | 0.87× | |
| 48 | Delaware | ~2K | 0.86× | |
| 49 | Florida | ~60K | 0.84× | |
| 50 | Washington, District of Columbia | ~2K | 0.75× |
The strongest cross-interests of the GarageBand audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | APM Music | Music & Radio | 322.26× | ||
| 02 | Blockhead (music producer) | Music & Radio | 255.25× | ||
| 03 | Bienen School of Music | Music & Radio | 131.15× | ||
| 04 | Lexicon (company) | Technology & Electronics | 117.83× | ||
| 05 | Longy School of Music of Bard College | Arts & Culture | 106.99× | ||
| 06 | Royal Northern College of Music | Business & Career | 100.27× | ||
| 07 | TC-Helicon | Business & Career | 98.64× | ||
| 08 | Digital signal processing | Technology & Electronics | 97.13× | ||
| 09 | Cakewalk Sonar | Radio Station | 88.87× | ||
| 10 | Apogee Electronics | Technology & Electronics | 79.36× | ||
| 11 | Digital mixing console | Technology & Electronics | 71.01× | ||
| 12 | FL Studio | Technology & Electronics | 51.70× | ||
| 13 | CD Baby | Music & Radio | 49.81× | ||
| 14 | Native Instruments | Technology & Electronics | 47.22× | ||
| 15 | TuneCore | Music & Radio | 43.93× | ||
| 16 | CheapOair | Travel & Leisure | 40.58× | ||
| 17 | Vimeo | Movies & TV | 26.73× | ||
| 18 | CapCut | Technology & Electronics | 23.27× | ||
| 19 | Ambient music | Music & Radio | 21.43× | ||
| 20 | Deezer | Music & Radio | 20.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.58× | |
| Early Adopter Mentality | POWER | 1.57× | |
| Price Sensitivity | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.91× | |
| Design Affinity | PREMIUM | 0.91× | |
| Community Orientation | OPEN | 0.92× |
GarageBand has an estimated audience of 1,014,880 people in United States, concentrated in California and Texas.
20.7% of GarageBand fans are female, 79.3% are male, with an average age of 40.5 years.
GarageBand fans show strongest brand affinity for APM Music (322.26×), FL Studio (51.7×), and CheapOair (40.58×) over the country average.
GarageBand fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond GarageBand itself, the audience over-indexes on FL Studio (51.7×), CheapOair (40.58×), Blockhead (music producer) (255.25×), and Native Instruments (47.22×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for GarageBand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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