GarageBand Audience in United States

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GarageBand has an estimated audience of 1,019,066 people in United States. 20.7% are female, 79.3% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: APM Music, FL Studio, CheapOair, Blockhead (music producer), Native Instruments.

The average GarageBand fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include APM Music, FL Studio, CheapOair, with strongest over-indexing on APM Music (322.26× the country average). Demographically, the GarageBand audience skews more male with an average age of 40.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine

Demographics of GarageBand fans

Demographic split for GarageBand audience in United States
MetricValue
Female20.7%
Male79.3%
Average age40.5
Estimated audience size1,019,066

Audience persona

The typical GarageBand fan in United States is more male, around 40.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for APM Music.

Top regions in United States

Top regions ranked by reach for GarageBand in United States
RegionReachAffinity
California118,9191.06×
Texas92,1301.05×
Florida64,5480.94×
New York56,7591×
Pennsylvania36,3311.06×
Georgia34,8451.11×
Illinois32,7780.97×
North Carolina32,6911.07×
Ohio29,1560.93×
Virginia25,6951.04×
New Jersey25,1740.97×
Michigan24,6710.93×
Washington24,2981.19×
Tennessee21,5621.05×
Arizona20,5050.99×
Massachusetts20,1051×
Indiana20,0711.08×
Missouri17,9141.09×
Maryland16,8600.96×
Colorado15,5320.97×
South Carolina14,5410.95×
Minnesota14,3800.98×
Oregon13,7491.18×
Alabama13,6650.96×
Wisconsin13,5930.89×
Louisiana12,8610.98×
Oklahoma12,6121.11×
Kentucky12,4120.97×
Utah11,7271.29×
Connecticut11,0151.08×
Nevada9,5530.97×
Arkansas9,3051.11×
Kansas9,0751.13×
Mississippi8,5821.02×
Iowa7,8810.94×
Nebraska6,2091.21×
Idaho5,1531.01×
West Virginia4,5440.96×
New Mexico4,4790.88×
Hawaii4,3711×
Maine4,3021.18×
New Hampshire3,6850.92×
Rhode Island3,2080.99×
Washington, District of Columbia2,5490.83×
Montana2,4700.87×
Delaware2,2360.8×
South Dakota1,9630.83×
Alaska1,9550.9×
North Dakota1,7090.82×
Vermont1,7000.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for GarageBand audience
BrandAffinityCategory
APM Music322.26×Music & Radio
FL Studio51.7×Technology & Electronics
CheapOair40.58×Travel & Leisure
Blockhead (music producer)255.25×Music & Radio
Native Instruments47.22×Technology & Electronics
CD Baby49.81×Music & Radio
Lexicon (company)117.83×Technology & Electronics
Digital signal processing97.13×Technology & Electronics
CapCut23.27×Technology & Electronics
TuneCore43.93×Music & Radio
Longy School of Music of Bard College106.99×Arts & Culture
TC-Helicon98.64×Business & Career
Boss Corporation46.76×Music & Radio
Vimeo26.73×Movies & TV
Apogee Electronics79.36×Technology & Electronics
Digital mixing console71.01×Technology & Electronics
Ambient music21.43×Music & Radio
Royal Northern College of Music100.27×Business & Career
Deezer20.98×Music & Radio
Mixing console35.46×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by GarageBand audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.48
Early Adopter MentalityPOWER2.13
Luxury OrientationPREMIUM1.99
IndulgenceJOY1.88
Design AffinityPREMIUM1.57
SustainabilityBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for GarageBand
CountryShare
United States24.2%
Japan13.1%
United Kingdom5.1%

See GarageBand audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does GarageBand have in United States?

GarageBand has an estimated audience of 1,019,066 people in United States, concentrated in California and Texas.

What is the gender split and age of GarageBand fans?

20.7% of GarageBand fans are female, 79.3% are male, with an average age of 40.5 years.

Which brands do GarageBand fans like most?

GarageBand fans show strongest brand affinity for APM Music (322.26×), FL Studio (51.7×), and CheapOair (40.58×) over the country average.

Where do GarageBand fans live in United States?

GarageBand fans in United States are most concentrated in California (reach 118,919), Texas (reach 92,130), and Florida (reach 64,548). These three regions account for the largest share of the active audience.

What other brands do GarageBand fans also like?

Beyond GarageBand itself, the audience over-indexes on FL Studio (51.7×), CheapOair (40.58×), Blockhead (music producer) (255.25×), and Native Instruments (47.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for GarageBand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.